1. Digital trends shaping e-commerce and content in South Africa
By Arthur Goldstuck
SABDC Digital Technologies Summit, 18 March 2015

2. The Internet of People 2010
December 2010: World map of Facebook connections

3. Like turning on a light
September 2013: World map of Facebook connections

4. 2015: Year of Smart explosion
Mobile Consumer in SA 2015, World Wide Worx

5. Internet growth: no ceiling yet
Internet Access in SA 2015, World Wide Worx

6. The Digital Participation Curve
The Digital Participation Curve reveals that the average Internet user needs to be online for 5 years or more before engaging actively with high-level applications like online retail and interactive applications.
It emerges as a combination of experience, comfort with using the medium, confidence in the reliability of the medium, and trust in the medium.

7. Economic participation rises
Internet Access in SA 2015, World Wide Worx

8. The digital decade
Internet Access in SA 2015, World Wide Worx

9. Participation means
Demand – and the
rising curve means
accelerating demand.

10. Online Retail in SA 2015, World Wide Worx

11. But not all demand
is created equal

12. Online Retail in SA 2015, World Wide Worx

13. Online Retail in SA 2015, World Wide Worx

14. Slow growth for content
Online Retail in SA 2015, World Wide Worx

15. Average 3-month spend
2014 Online Shopping Study - MasterCard

16. % spend shifting online
2014 Online Shopping Study - MasterCard

17. The war for attention
2014 Online Shopping Study - MasterCard

18. E-books hold steady
2014 Online Shopping Study - MasterCard

19. Main purpose of visiting Web
2014 Online Shopping Study - MasterCard

20. Main purpose of visiting Web
2014 Online Shopping Study - MasterCard

21. Music holds the clues

22. 3 key trends

23. 1. Print books in decline
Jonathan Nowell, Nielsen Book Preident, May 2014

24. 2. Tablet overtakes reader
Jonathan Nowell, Nielsen Book President, May 2014

25. 3. Adult fiction plateau
Jonathan Nowell, Nielsen Book President, January 2015

26. US adult fiction decline
Jonathan Nowell, Nielsen Book President, January 2015

27. UK adult fiction decline
Jonathan Nowell, Nielsen Book President, January 2015

28. No different in SA
Jonathan Nowell, Nielsen Book President, May 2014

29. 3 Key challenges
Ebooks far too expensive – while consumer confidence is falling.
Tax on imports extending to “E”.
Books too far down in list of national priorities. Requires bold action, not platitudes.

30. 3 Key policies Don’t treat books as a luxury.
Explore systemic means of bringing down cost.
Protect publisher, retailer and consumer – but don’t penalise.

31. 3 Key actions Abolish VAT on books.
Abolish import duties on books.
Abolish VAT on books.
Fund open-sourcing of educational books

32. The digital revolution demands innovation, not for smart technology, but for smart strategy.

33. Thank you Arthur Goldstuck (011) 7827003 arthur@worldwideworx.com
Twitter: art2gee