4 Hybrid Case Analysis Model 1) Problem Definition2) Market Mix3) S.W.O.T. Analysis4) Alternatives5) Implementation & Recommendations6) Appendix
5 1) Problem Definition The most important step!!! Define problem(s) as presented in case (student may need to “read between the lines”)State the key problem in a clear, concise, unambiguous statement so that further analysis can occur.
6 2) Market MixFacts and data relating to the current market mix, as presented in the case.Sub-headings: Product, Price, Promotion, Place, and Target Market
7 3) S.W.O.T. AnalysisFacts and data relating to the current situation, as presented in the case.StrengthsWeaknessesOpportunitiesThreatsInternal Factorswithin the control of the businessExternal Factorsoutside the control of the business
8 4) AlternativesPresentation of feasible alternatives that deal directly with the problem3 - 5 alternatives should be presentedAlternatives should be fully supported and defended based on their ability to:solve the stated problembuild on business strengths, and avoid/eliminate weaknessesexploit opportunities and minimise threats
9 5) Implementations & Recommendations Students decide which alternative(s) should be initiatedA logical order for implementation is presented (e.g., Immediate, Short-Term, Long Term)Contingencies may also be appropriateNew alternatives should NOT be presented in this section
10 6) Appendix Should include: support material not included in body of case analysischarts and graphsfinancial analysis and projectionssample promotional materialstatistics and demographic dataetc.