1. E NHANCING S EXUAL A SPIRATIONS BY A TTACKING I NSECURITIES By John Berggren CMC 100

2. T HESIS S TATEMENT Maxim, Cosmopolitan, and Seventeen all target young boys or girls who aspire to have more mature sexual lifestyles through exposing different insecurities.

3. M ETHODS I made an excel sheet for all of the ads in the three magazines and labeled them accordingly. Define the target gender for the ad. (gaze) Categories for sexual and non-sexual ads. Determine each cause of insecurity that the product is designed to mask.

4. M ALE A SPIRATIONS Sex Become more sexually active Attract women in different ways Tobacco Tech toys Alcohol Money/Luxury Not Looks? Attain Dominance

5. F EMALE A SPIRATIONS Attract men Conceal flaws Accentuate attractive features Pleasure man sexually (sexually active?) Wear jewelry and revealing clothes Addiction to Beauty

6. W HY D OES T HIS M ATTER ? Both exposed insecurities that were sexually driven. The aspirations were related for both genders. Different motives to target each gender. High sex appeal but no safe sex? Predetermined culture norms.