1. 6 March 2012Building Trust in Digital Life1

2. Amardeo Sarma Deputy General Manager, NEC Chairman, Trust in Digital Life Consortium sarma@neclab.eu 6 March 2012Building Trust in Digital Life2

3. 6 March 2012Building Trust in Digital LifePage 3 HR CRM Document management Communication Social Networks Games Entertainment Shopping Small to large players need to move fast to survive in the market Need to provide cheap if not free services  users have come to expect this

4. Cloud Ecosystem 6 March 2012Building Trust in Digital LifePage 4 closed open Web presence ShoppingShopping HotspotHotspot Financial SW HR SW Data storage

5. TDL Step: More User Control 6 March 2012Building Trust in Digital Life5

6. What concerns us today Trust erosion by increased cybercrime and privacy threats to citizens and society, Citizens and policy makers are more aware about privacy and trust, Paradoxically, in parallel, a shift of social and personal behaviour towards more promiscuity, New technologies and solutions introduce new challenges to security and privacy, Need to handle a dynamic environment with more and changing players. 6 March 2012Building Trust in Digital Life6

7. What citizens ask How good are the services? Are they dependable? What about the reputation the provider? Will they continue to exist? Is my data safe? Do the follow best practices? What if something goes wrong? 6 March 2012Building Trust in Digital Life7 More than security and privacy

8. Transparency Questions Since someone is making business, who is footing the bill? For many services, are citizens the customer or the product? If we are paying, should we not be given the option to pay with other means than with our personal data? 6 March 2012Building Trust in Digital Life8

9. 6 March 2012Building Trust in Digital Life9 Who is going to pay for trust? Will a trustable services survive? Can we bridge the gap? This is the what we need to address

10. Change of thinking? Awareness and transparent impact of incidents Perceived user’s need for trustworthy ICT Realizing that trust, security and privacy are business enablers, e.g. e-health solutions without trust hard to sell Willingness to pay more for trustworthy ICT Regulations: enforcing privacy and security 6 March 2012Building Trust in Digital Life10

11. 6 March 2012Building Trust in Digital Life11 TDL target: Change the way we deal with trust

12. TDL Strategic Research Agenda legal basis rights of its citizens trust and privacy are differentiators that enable businessGovernments: provide legal basis to ensure the rights of its citizens in the digital world, while keeping it attractive for business. European values related to trust and privacy are differentiators that enable business. create a level playing fieldLegislators: create a level playing field that safeguards core values of the rule of law, and provide for effective remedies in case of breaches. new technologies for trustResearch: create new technologies for trust. practical initiativesIndustry: support practical initiatives towards more trust. 6 March 2012Building Trust in Digital Life12

13. Building Trust in Digital Life Amardeo Sarma Deputy General Manager, NEC Chairman, Trust in Digital Life Consortium sarma@neclab.eu 6 March 2012Building Trust in Digital Life13