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Torben Gammelgaard. Customer relations Yesterday Today Tomorrow.

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Presentation on theme: "Torben Gammelgaard. Customer relations Yesterday Today Tomorrow."— Presentation transcript:

1 Torben Gammelgaard

2 Customer relations Yesterday Today Tomorrow

3 Customer relations Yesterday Today Tomorrow Customer =Rights user

4 Customer relations Yesterday Today Tomorrow Customer =Rights user Distrust / supervision Enforcement ”Copyright police”

5 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police”

6 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police”

7 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police” Customers fight against copyright

8 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police” Customer = Customer Customers fight against copyright

9 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police” Customer = Customer Trust Negotiation Rights provider Customers fight against copyright

10 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police” Customer = Customer Trust Negotiation Rights provider Customers fight against copyright

11 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police” Customer = Customer Trust Negotiation Rights provider Customers fight against copyright Costumers tolerate copyright

12 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police” Customer = Customer Trust Negotiation Rights provider Customer = Ambassador Customers fight against copyright Costumers tolerate copyright

13 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police” Customer = Customer Trust Negotiation Rights provider Customer = Ambassador Mutual interests Cooperation Business partner Customers fight against copyright Costumers tolerate copyright

14 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police” Customer = Customer Trust Negotiation Rights provider Customer = Ambassador Mutual interests Cooperation Business partner Customers fight against copyright Costumers tolerate copyright

15 Customer relations Yesterday Today Tomorrow Customer =Rights abuser! Distrust / supervision Enforcement ”Copyright police” Customer = Customer Trust Negotiation Rights provider Customer = Ambassador Mutual interests Cooperation Business partner Customers fight against copyright Costumers tolerate copyright Costumers support copyright

16 Focus areas YesterdayTodayTomorrow Legal affairs – defend principles Complete accuracy and registration Administra tion of rights Balance between legal and non-legal (legal & fair) Registration reduced according to economic impact Marketing and sale of rightsbased products Focus on communication and sale Partnership with the customer Simple and easy-to-use solutions for the customer Isolated view on each case Focus on generating revenue for the business as a whole Simple solutions expands the market - ”licensepacks”

17 The day after tomorrow: Costumers = fans? Photo: Carole Wendy-Ford

18 Thank you Norway We hope to see you all in Copenhagen 2011

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