1. Orbit Gum By: Nallely Caballero Stephen Young

2. Company Background Owned by WrigleyWrigley Orbit Gum Campaign launched in September of 2001 Offered in 7 different flavors Orbit White, offered in 3 flavors Uses BBDO advertising agency Global sales: $4.0 Billion Markets its brands in more than 180 countries.

3. BBDOBBDO Ad Agency

4. Ad Campaign Features perky spokesperson Vanessa Branch who finds herself “on the scene of the grime” to prove that orbit leaves your mouth feeling clean…no matter what. Orbit:Orbit “For A Good Clean Feeling, No Matter What” Ad featuring Snoop DoggSnoop Dogg Orbit White:Orbit White “For A Dazzling Smile No Matter What”

5. Target Market Target audience –The younger demographics have always been attracted to the Wrigley’s Orbit Brand with its commercials Benefits of GumGum –Focuses on benefits and appeals to adults Interactive WebsiteInteractive

6. Marketing Orbits is sold in cardboard boxes containing 14 pieces of gum, unlike the traditional long sticks of gum Sampling events will continue to be a big part of the new flavor push; Wrigley distributed 130 million samples last year About $2.5 million of Orbit's brand spending will be dedicated to the TV, print and online launch of Sweet Mint (its response to Dentyne Ice Vanilla Chill) and Citrusmint

7. Results Ad campaign was a huge success for Orbit. Now Orbit is one of the top 5 chewing gums in the United States. Has also had great success in Europe and the Middle East.

8. Sources http://www.candydirect.com/html/cleanimages/gums/07orbitcrystalmint.j pg http://www.wrigley.com/wrigley/index.asp http://www.youtube.com http://www.bbdo.com/ http://advertising.about.com/od/commercialspotlight/p/spotlightorbit.htm http://mediaprovider.kennisnet.nl/MediaProvider/s200/125531.jpeg http://en.wikipedia.org/wiki/Orbit_(gum) http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=1702 9228&site=ehost-live