1. Social Psychology Part 1:
*Attributing Behavior to Persons or to Situations
*1. Attitudes and Actions
*2. Conformity and Obedience
*3. Group Influence
*4. Cultural Influence
*5. The Power of Individuals

2. True/False
1. In order to change people’s racist behaviors, we first need to change their racist attitudes.
2. Most people would refuse to obey and authority figure who told them to hurt an innocent person.
3. Studies of college and professional athletic events indicate that home teams win about 6 in 10 games.
4.Individuals pull harder in a team tug-of-war than when they pull in a one-on-one tug-of war.
5. The higher the morale and harmony of a social group, the more likely are its members to make a good decision.
6. Sex-selective neglect and abortions have resulted in China and India together having 76 million fewer females than they should have.
7. Those who keep a gun in the house are more likely to be murdered.
8. From research on liking and loving, it is clear that opposites do attract.
9. We are less likely to offer help to a stranger if other bystanders are present.
10. Simply putting individuals from two prejudiced groups of people into a close contact will defuse conflict.
1. False
False
True

3. Focuses in Social Psychology1.
Focuses in Social Psychology
“We cannot live for ourselves alone.”
Herman Melville
Social psychology scientifically studies how we think about, influence, and relate to one another.

4. Social Thinking 1.
Social thinking involves thinking about others, especially when they engage in doing things that are unexpected.

5. Preview Questions 1.
1: If a very good friend gets angry with you, how would you explain his/her behavior? If that same friend does something nice for you, how would you explain the behavior?
2: Are your thoughts about your good friend’s behavior different than your thoughts about someone you're only acquainted with? Why or Why not?

6. Attributing Behavior to Persons or to Situations1.
Attributing Behavior to Persons or to Situations
Attribution Theory: Fritz Heider (1958) suggested that we have a tendency to give causal explanations for someone’s behavior, often by crediting either the situation or the person’s disposition.
Preview Question 1: How do we tend to explain others’ behavior and our own?
Fritz Heider
Was my friend a jerk because she had a bad day or is just a bad person?

7. Attributing Behavior to Persons or to Situations1.
Attributing Behavior to Persons or to Situations
A teacher may wonder whether a child’s hostility reflects an aggressive personality (dispositional attribution) or is a reaction to stress or abuse (a situational attribution).
Dispositions are enduring personality traits. So, if Joe is a quiet, shy, and introverted child, he is likely to be like that in a number of situations.

8. Fundamental Attribution Error1.
Fundamental Attribution Error
The tendency to overestimate the impact of personal disposition and underestimate the impact of the situations in analyzing the behaviors of others leads to the fundamental attribution error.
Example: Someone trips you and you think they did it on purpose because they are mean.

9. Fundamental Attribution Error1.
Fundamental Attribution Error
1.  You are out to dinner and your server brings you the wrong food.  If you were committing the fundamental attribution error, you might assume that this happened because…

10. Effects of Attribution1.
How we explain someone’s behavior affects how we react to it.

11. The Effects of Attribution1.
The Effects of Attribution
Social Effects: Happy Couples chalk up an argument to other person having a bad day. Divorced couple could attribute it to the other person just being mean.
Political Effects: how do we explain poverty? Ex. Conservatives tend to attribute social problems to the poor and unemployed. Liberals blame past and present situations.
Workplace Effects managers could attribute poor performance of personal factors.

12. 2.
Preview Question:
Does what we think predict what we do, or does what we do affect what we think?

13. 2.
Attitudes & Actions
Attitude: A belief and feeling that predisposes a person to respond in a particular way to objects, other people, and events.
If we believe a person is mean, we may feel dislike for the person and act in an unfriendly manner.

14. People can be persuaded in different ways:
The central route to persuasion involves being persuaded by the arguments or the content of the message. 
For example, after hearing a political debate you may decide to vote for a candidate because you found the candidates views and arguments very convincing.

15. People can be persuaded in different ways:
Political persuasion.
The peripheral route to persuasion involves being persuaded in a manner that is not based on the arguments or the message content. 
For example, after reading a political debate you may decide to vote for a candidate because you like the sound of the person's voice, or the person went to the same university as you did.     The peripheral route can involve using superficial cues such as the attractiveness of the speaker.

16. Social Pressures and Attitudes
Strong social pressure can weaken the attitude –behavior connection, such as when Democratic leaders supported Bush’s attack on Iraq under public pressure. However, they had their private reservations.

17. Actions Can Affect Attitudes…
Not only do people stand for what they believe in (attitude), they start believing in what they stand for.
Cooperative actions can lead to mutual liking (beliefs).
Discussion: The Low-Ball Effect

18. Compliance Strategies Brainstorm how you have used these strategies.
Foot-in-the-door phenomenon tendency for people who agree to a small action to comply later with a larger one.
Door-in-the-face phenomenon large request is made knowing it will probably be refused so that the person will agree to a much smaller request
Norms of reciprocity
“hey if I scratch your back I expect you to scratch mine”

19. Cognitive Dissonance Theory: Relief from Tension
We do not like when we have either conflicting attitudes or when our attitudes do not match our actions.
When they clash, we will change our attitude to create balance.
Dark Knight - Cognitive Dissonance

21. Social Psychology Social Influence pt. 2
What do experiments on conformity and compliance reveal about the power of social influence? ….Behavior is contagious. We are natural mimics..called the chameleon effect.

23. Reasons for Conforming:
Normative social influence. Avoid rejection or gain social approval.

24. Informational Social Influence: When we accept others opinions about reality.

25. Conformity Studies
Adjusting one’s behavior or thinking to coincide with a group standard.

26. Obedience

27. Milgram Experiment
Social psychologist, Stanley Milgram: Situation powerfully influence people. Obedience highest when: person giving the orders were perceived to be a legitimate authority figure, when authority figure was supported by prestigious institution, when victim was at a distance, no role models for defiance

28. Asch’s Results About 1/3 of the participants conformed.
70% conformed at least once.
To strengthen conformity:
The group is unanimous
The group is at least three people.
One admires the group’s status
One had made no prior commitment

29. Group Influence
How do groups affect our behavior?

30. Social Facilitation: when you are good at something you do it even better when people are watching.

31. Social Loafing
Social Loafing: The tendency for people in a group to exert less effort when pooling efforts toward a common goal than if they were individually accountable.
Sounds like group work to me  Video also includes a little door in the face 

32. Deindividuation People get swept up in a group and lose sense of self.
Feel anonymous and aroused.
Explains rioting behaviors.

33. Effects of Group Polarization and groupthink

34. Group Polarization
Groups tend to make more extreme decisions than the individual.
For example, after a group discussion, people already supportive of a war become more supportive, people with an initial tendency towards racism become more racist and a group with a slight preference for one job candidate will come out with a much stronger preference.

35. Groupthink
Group members suppress their reservations about the ideas supported by the group.
They are more concerned with group harmony.
Worse in highly cohesive groups.

36. Zimbardo’s Prison Study
Showed how we deindividuate AND become the roles we are given.
Philip Zimbardo has students at Stanford U play the roles of prisoner and prison guards in the basement of psychology building.
They were given uniforms and numbers for each prisoner.
What do you think happened?

37. Deindividuation People get swept up in a group and lose sense of self.
Feel anonymous and aroused.
Explains rioting behaviors.

38. Cultural Influence
The enduring behaviors, ideas, attitudes, and traditions shared by a group of people and transmitted from one generation to the next.

39. Norms: rules for accepted and expected behavior.

40. Personal space: the portable buffer zone we like to maintain around our bodies.

41. Social Psychology pt. 3 Social Relations

42. Stereotypes, Prejudice and Discrimination
Overgeneralized idea about a group of people.
Prejudice:
Undeserved (usually negative) attitude towards a group of people.
Discrimination:
An action based on a prejudice.

43. Combating Prejudice Contact Theory
Contact between hostile groups will reduce animosity if they are made to work towards a superordinate goal.

44. Us and Them
Ingroup: People with whom one shares a common identity. Outgroup: Those perceived as different from one’s ingroup. Ingroup Bias: The tendency to favor one’s own group.
Mike Hewitt/ Getty Images
Scotland’s famed “Tartan Army” fans.

45. Emotional Roots of Prejudice
Prejudice provides an outlet for anger [emotion] by providing someone to blame. The Germans before WW2 would blame the Jews for their poor economy. According to the scapegoat theory of prejudice, finding someone to blame when things go wrong can provide a target for one’s anger.
Preview Question 8: What are the social and emotional roots of prejudice?
To boost our own sense of status, it helps to have others to denigrate.

46. Cognitive Roots of Prejudice
Other-Race effect or own-race bias: emerges between 3 to 9 months and that is when there is a tendency to recall faces of one’s own race more accurately than another's. Remember Cotton?
In vivid cases such as the 9/11 attacks, terrorists can feed stereotypes or prejudices (terrorism). Most terrorists are non-Muslims.

47. Just-World Phenomenon
Tendency to believe that the world is just and that people get what they deserve and deserve what they get.

48. Bystander Effect Kitty Genovese case in Kew Gardens NY.
Conditions in which people are more or less likely to help one another. In general…the more people around…the less chance of help….because of…
Diffusion of Responsibility
Pluralistic Ignorance
People decide what to do by looking to others.

49. Social Psychology: Aggression pt. 4

51. Aggression
Aggression can be any physical or verbal behavior intended to hurt or destroy.
It may be done reactively out of hostility or proactively as a calculated means to an end.
Research shows that aggressive behavior emerges from the interaction of biology and experience.
Genetic Influences
Neural Influences
Biochemical Influences

52. Influences
Biochemical Influences: Animals with diminished amounts of testosterone (castration) become docile, and if injected with testosterone aggression increases. Prenatal exposure to testosterone also increases aggression in female hyenas.

53. The Psychology of Aggression
Four psychological factors that influence aggressive behavior are:
dealing with aversive events;
learning aggression is rewarding;
observing models of aggression; and
acquiring social scripts.
Preview Question 11: What psychological factors may trigger aggressive behavior?

54. Influences
Genetic Influences: Animals have been bred for aggressiveness for sport and at times for research.
Neural Influences: Some centers in the brain, especially the limbic system (amygdala) and the frontal lobe, are intimately involved with aggression.

55. Ron Artest (Pacers) attack on Detroit Pistons fans.
Aversive Events
Studies in which animals and humans experience unpleasant events reveal that those made miserable often make others miserable.
Ron Artest (Pacers) attack on Detroit Pistons fans.

56. Environment
Even environmental temperature can lead to aggressive acts. Murders and rapes increased with the temperature in Houston.

57. Learning that Aggression is Rewarding
When aggression leads to desired outcomes, one learns to be aggressive. This is shown in both animals and humans.
Cultures that favor violence breed violence. Scotch-Irish settlers in the South had more violent tendencies than their Puritan, Quaker, & Dutch counterparts in the Northeast of the US.

58. Acquiring Social Scripts
The media portrays social scripts and generates mental tapes in the minds of the viewers. When confronted with new situations individuals may rely on such social scripts. If social scripts are violent in nature, people may act them out.

59. Do Video Games Teach or Release Violence?
The general consensus on violent video games is that, to some extent, they breed violence. Adolescents view the world as hostile when they get into arguments and receive bad grades after playing such games.

60. Social Psychology: Attraction

61. Which person would you want to have a long term relationship with?

62. How To Make People Think You're More Attractive Than You Are

63. Attraction
5 Factors of Attraction

64. 1. Proximity Geographic nearness Mere exposure effect:
Repeated exposure to something breeds liking.

65. 2. Reciprocal Liking
You are more likely to like someone who likes you.
Except in elementary school!!!!

66. 3. Similarity Paula Abdul was wrong- opposites do NOT attract.
Birds of the same feather do flock together.
Similarity breeds content.

67. 4. Liking through Association
Classical Conditioning can play a part in attraction.
I love BBQ, If I see the same waitress every time I go there, I may begin to associate that waitress with the good feelings I get from Larry’s.

68. 5. Physical Attractiveness

69. The Hotty Factor
Physically attractiveness predicts dating frequency (they date more).
They are perceived as healthier, happier, more honest and successful than less attractive counterparts.

70. Beauty and Culture
Obesity is so revered among Mauritania's white Moor Arab population that the young girls are sometimes force-fed to obtain a weight the government has described as "life-threatening".

71. Are these cultures really that different?

72. Dear Abby,
Your job is to use the following concepts from social psychology to make some recommendations that will help with this romantic dilemma.
Dear Abby, I have been dating a young woman for about 8 months. I fear she is losing interest in me. We attend different schools, so I can’t spend as much time with her as I would like. I am afraid she may have fallen for some other guy. Can you give me some advice about how to win her back?
Signed, Worried and Weary

73. 5 paragraphs. 5 sentences each
Proximity
Physical attractiveness
Reciprocal liking
Liking through Association
What role should self-disclosure play in securing the relationship
FYI Self-disclosure is both the conscious and subconscious act of revealing more about oneself to others