3. COLOR Gives life and personality to a designGives life and personality to a design

4. Color There are no ugly colorsThere are no ugly colors Improper use or placement of colorImproper use or placement of color

5. Color Wheel Used to study colors and their relationshipsUsed to study colors and their relationships 12 colors (hues)12 colors (hues) Divided into three categoriesDivided into three categories 3Primary 3Secondary 3Tertiary/Intermediate

6. Primary Colors Primary colors: Primary colors are the building block for the entire color pigment system.Primary colors: Primary colors are the building block for the entire color pigment system. All other colors are derived from these three hues.All other colors are derived from these three hues. Red - Advancing, exciting, warmRed - Advancing, exciting, warm Blue - Receding, cool, quietingBlue - Receding, cool, quieting Yellow - Brilliant, cheerfulYellow - Brilliant, cheerful

7. Primary Colors

8. Secondary Colors Combination of two Primary ColorsCombination of two Primary Colors GreenGreen Purple/ VioletPurple/ Violet OrangeOrange

9. Secondary Colors

10. Tertiary/Intermediate Colors Primary Color + Adjacent Secondary ColorsPrimary Color + Adjacent Secondary Colors Primary Color listed first:Primary Color listed first: 3red-violet 3yellow-green 3red-orange 3yellow-orange 3blue-green 3blue-violet

11. Tertiary/Intermediate Colors

12. Neutral Colors\Earth Tones Not seen on color wheelNot seen on color wheel Black, Gray, WhiteBlack, Gray, White Brown, Beige, Tan Brown, Beige, Tan Circus by Georges Seurat

13. Color Value Pure Chroma Value is the lightness or darkness of a color White Black Value Tint Tone Shade White Black + = Increasing Decreasing

14. Tint Tint = Color + White Light yellow is a tint of yellowLight yellow is a tint of yellow Light blue is a tint of blueLight blue is a tint of blue

15. Shade Shade = Color + Black Maroon is a shade of redMaroon is a shade of red Dark blue is a shade of blueDark blue is a shade of blue

16. Tints and Shades of Red Light yellow is a tint of yellowLight yellow is a tint of yellow Light blue is a tint of blueLight blue is a tint of blue

17. Tone Tone = Color + Gray Color intensity/brightness is decreasedColor intensity/brightness is decreased

18. Tints, Shades, and Tones Fields in a Rising Storm by Vincent Van Gogh

19. Color Wheel Divide in half:Divide in half: 3Warm colors 3Cool colors Used to: Used to: 3Create moods 3Show contrast 3Create depth Vincent van Gogh Wheatfields

20. WarmWarm 3Advances/Appears closer and larger 3Excites 3Associated with Heat Sun, fire, heatSun, fire, heat Warm Colors Vincent van Gogh Sunflowers

21. CoolCool 3Recedes/Appears further away 3Calms 3Associated with cool things: Water, ice, shade, grassWater, ice, shade, grass Cool Colors Claude Monet

22. Warm and Cool in Floral Designs Create visual excitementCreate visual excitement Increase depthIncrease depth