1. Activity Tourism: Making It Pay! Chris Scott Activity Tourism Manager

2. Activity Tourism: Making It Pay! Outdoor Recreation Activity Tourism – The Facts Activity Tourism – The Customer Adventure – Making It Pay – Action Points Walking – Making It Pay – Action Points

3. Inspiring Outdoor Recreation

13. Key Markets

14. Value of global adventure travel market is $89 billion* *Adventure Tourism Market Report Aug 2010. Adventure Travel Trade Association Activity Tourism: The Global Market

15. Activity tourists spend 33% more than the average tourist (ROI)* *Failte Ireland Tourism Adventure and Activity Update 2009 Activity Tourism: Northern Ireland

16. Activity Tourism: Making It Pay Action 1 Adventure - Get Informed

17. Family Kids Aged 8-15 Mum makes the decisions Shared Experience Time Apart

19. Family Adventure

20. Young & Lively Aged 18-30 Young & Free Singles / Couples Group Celebrations Seeking a thrill Nightlife Important

22. Young & Lively Adventure

23. Activity Tourism: Making It Pay Action 2 Adventure – Build Partnerships Network Have a Go Referral Rate

24. Activity Tourism: Making It Pay Action 3 Adventure – Inform Your Customer Links on your website Adventure Pack / Family Pack Word of Mouth

26. Activity Tourism: Making It Pay Action 4 Walking – Be Walker Friendly NITB Walkers Welcome Scheme www.nitb.com/businesssupport

28. Activity Tourism: Making It Pay Action 5 Walking – Go The Extra Mile Get familiar with the product Tweak your website Supply Route Cards & Maps

34. Activity Tourism: Making It Pay Actions 1)Adventure – Get Informed 2)Adventure – Build Partnerships 3)Adventure – Inform Your Customer 4)Walking – Be Walker Friendly 5)Walking – Go The Extra Mile