1. EUROPEAN NETWORK OF QUITLINES 10 years celebration 6 th &7 th May 2010 Lisboa, 6-7 May 2010 Dolors Marín Tuyà Quitline of Catalonia World No Tobacco Day 2010 and Women THE COLORS OF LIFE

2. World No Tobacco Day 2010 Controlling the epidemic of tobacco among women is an important part of any comprehensive tobacco control strategy. To draw particular attention to the harmful effects of tobacco marketing towards women and girls. Highlight the need for the nearly 170 Parties to the WHO FCTC to ban all tobacco advertising, promotion and sponsorship.

3. World No Tobacco Day 2010 Generic tobacco control measures may not be equally or similarly effective in respect to the two sexes… – A gendered perspective must be included… – It is therefore important that tobacco control policies recognize and take into account gender norms, differences and responses to tobacco in order to…reduce tobacco use and improve the health of men and women worldwide". WHO, 2007

4. World No Tobacco Day 2010 – "Both men and women need full information about the sex-specific effects of tobacco use… – equal protection from gendered advertising and marketing and the development of sex-specific tobacco products by transnational tobacco companies… – And gender-sensitive information about, and protection from, second-hand smoke and occupational exposure to tobacco or nicotine".

5. World No Tobacco Day 2010 http://www.who.int/tobacco/wntd/2010/announcement/en/index.html http://www.who.int/tobacco/research/gender/about/en/index.html http://www.inwat.org/

6. Montserrat Masó, 1957-2000 1995 Summer 2000

7. The Balance SMOKING Money and death SMOKE-FREE: Light and fresh To become aware To revive

8. Childhood

9. Girls Canale Grande,Venice, March 2010 Laussane, Augost 2008

10. Nurses Paliative Care Bleach Camello Health Feminists Barcelona 2008 The real life of women: taking care of others and Tobacco industry indirect advertising art. 13 fctc.

11. Bleach Camello

12. A ROOM OF ONE'S OWN (Virginia Wolf, 1929)

13. Freedom of speech and commercial activity, placing products in movies, it is a business not an art industry, the power to regulate it. Cinema animat de Lleida. March, 2010 Vicki, Cristina, Barcelona, 2008

14. The tobacco industry targets women Using seductive images of vitality, slimness, emancipation, sophistication, and sexual allure. Liberation, autonomy, and even female friendship feature in developed countries advertising. Increasingly, where female roles have begun to change and women aspire to reach autonomy. Samet J, Yoon SY. Women and the Tobacco Epidemic. Challenges for the 21st Century WHO Monograph WHO/NMH/TFI/01.1 ).

15. Tobacco Industry targeting women FCTC. art.11 packaging. Color and size Small size packs to start Lights to continue White, blue, yellow Maintaining the addiction: white, red or black

16. FCTC-art.11. Packaging. Targeting women Lipsticks packs to start The most expensive cigarettes The affordable cigarettes in Spain

17. The symbolic value of the cigarette packs. The bounce. Are they the new way of spitting?

18. The lung. From grey to blue

19. ENQ- EUROPEAN SMOKE FREE AWARDS 2008…64% INSCRIPTIONS WERE MADE BY WOMEN

20. 1. Women troubles 3. The viscera and the bounce 2. Urban a shared problem between women and men 4. Looking for the strength, recognising where is it to use it,

21. 5. Working together … 6. Shining cigarette or the air cells of the lungs 7. The reflection. To take hands to overlap difficulties 8. The backing or support to win

22. 9. Finding the complicity 11. The hips and pleasure undulations 12. The walked steps and the steps to walk 10.The confidence

23. The WHO FCTC preamble states: ‘The Parties to this Convention, alarmed by the increase in smoking and other forms of tobacco consumption by women and young girls worldwide,… and keeping in mind the need for full participation of women at all levels of policy-making and implementation and the need for gender-specific tobacco control strategies’.

24. Many thanks! Casa de l’Ardiaca. Barcelona, Catalonia-Spain