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Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q3 2012-Q3 2014 TVB Analysis of SQAD National and Local Market Cost Estimate Data 1 Updated.

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Presentation on theme: "Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q3 2012-Q3 2014 TVB Analysis of SQAD National and Local Market Cost Estimate Data 1 Updated."— Presentation transcript:

1 Network TV Scatter vs. Spot TV Cost Comparison A25-54 CPMs Q3 2012-Q3 2014 TVB Analysis of SQAD National and Local Market Cost Estimate Data 1 Updated with 3Q 2014 Data

2 Scatter Network/Spot Variables Quarter Daypart Demo Q-to-Q and Y-to-Y Changes Volatility Political 2

3 Scatter Network/Spot Consistencies Network TSA Viewers/Spot TV DMA Viewers SQAD 3 rd Party Data Media Market Guide National Report (Issue Date: May 16, 2014) SQAD DATAVue Product Version 3.0.0.1 (Average levels used from March, June, September & December data / final quarter data. Q2 & Q3’14 use May’14 data) 3 SQAD recently undertook an extensive analysis of the CPM and CPP data reported in Media Market Guide-National and found that it did not reflect the current national television marketplace as precisely as they would like. As a result, they felt obligated to revise their data accordingly. In this report, you will find that all of the numbers have been updated.

4 Early Morning A25-54 CPM — Network Scatter vs. Spot 4

5 Early News A25-54 CPM — Network Scatter vs. Spot 5

6 Spot Early Morning vs. Network Early News A25-54 CPM — Network Scatter vs. Spot 6

7 Primetime A25-54 CPM — Network Scatter vs. Spot 7

8 Primetime/Prime Access A25-54 CPM — Network Scatter vs. Spot 8

9 Late Night A25-54 CPM — Network Scatter vs. Spot 9

10 Late Night/Late News A25-54 CPM — Network Scatter vs. Spot 10

11 Cable News vs. Spot Early Morning A25-54 CPM 11

12 Syndication Scatter vs. Spot Access A25-54 CPM 12

13 3 rd Quarter 2014 Network Scatter vs. Spot TV — CPM A25-54 Network-ScatterSpot DMA Early Morning$19.26$17.62 Early News$17.49$23.97 Prime$39.59$51.56 Late Night$18.12$20.22 Total$94.46$113.37 13

14 Network Scatter vs. Spot TV CPM A25-54 3 rd Quarter’14 14 -17% -10% -23% -27% +9%+9% Network Premium

15 3 rd Quarter 2014 Spot TV CPM Projections vs. Network Scatter SQAD A25-54 DMA CPM Basis 15 MarketsEarly MorningEarly NewsPrimeLate Night 1-10$18.49$24.25$68.26$19.83 1-20$18.71$24.56$65.47$19.90 1-30$18.20$23.90$61.55$19.23 1-50$17.46$23.00$56.26$18.58 1-80$17.00$22.53$52.63$18.49 1-100$16.88$22.47$51.51$18.72 1-210$17.62$23.97$51.56$20.22 Network-Scatter$19.26$17.49$39.59$18.12

16 A25-54 CPM Year-to-Year Change Q3 2014 vs. Q3 2013 NetworkSpot DMA Early Morning+6%+2% Early News+3%+4% Prime+7%-2% Late Night+8%+3% 16

17 A25-54 CPM Book-to-Book Change Q3 2014 vs. Q2 2014 17 NetworkSpot DMA Early Morning-25%+4% Early News-25%+2% Prime-24%-1% Late Night-25%+3%

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