1. Vision for ECR Europe Presentation to National Initiatives April 3 rd, 2003 Paris

2. ECR EUROPE - The only platform at European level for co-operation on a parity basis between retailers and manufacturers in the consumer goods industry MISSION Working together to fulfil consumer wishes better, faster and at less cost BROAD OBJECTIVES Create value for consumers/shoppers Grow the market Be an authoritative source of research and opinion for policy makers where ECR Europe is best placed to inform the debate SPECIFIC OBJECTIVES Deepen the focus on consumers - deliver what the consumer wants Eliminate waste: drive for standards and implement; achieve synergies among relevant organisations Further industry knowledge: bring industry and academics together to; develop broad-based joint education programmes for manufacturers and retailers Develop the acceptance that professional management of the relationship between companies is as important as professional management within companies Keep all our efforts simple, practical and free of jargon

3. Mission Broad objectives Specific objectives High Priority projects KPIs (Measure ment) Improvement areas ECR EUROPE & ALL NATIONAL INITIATIVES The only platform at European level for cooperation on a parity basis between retailers and manufacturers in the consumer goods industry Working together to fulfil consumer wishes better, faster and at less cost - Create value for consumers - Grow the market - Be an authoritative source of research and opinion for policy makers - Deepen the focus on consumers - Eliminate waste, drive for standards, achieve synergies - Further industry knowledge - Develop relationship management between companies - OSA - CRM - Global standards - Product data file - Furthering knowledge - POS-Data - Shrinkage - Global ECR scorecard - ECR annual conference (see project briefs) - Retailer involvement - Top management involvement - ECR Europe/ National Initiatives coordination - Furthering knowledge - Implementatio n ECR Xxxxxxx To be defined if different to ECR Europe’s To be defined if different to ECR Europe’s To be defined if different to ECR Europe’s To be defined if different to ECR Europe’s To be defined if different to ECR Europe’s To be defined if different to ECR Europe’s Common agenda

4. Mission Broad objectives Specific objectives High Priority projects KPIs Measurem ent Improvement areas ECR EUROPE & ALL NATIONAL INITIATIVES The only platform at European level for cooperation on a parity basis between retailers and manufacturers in the consumer goods industry Working together to fulfil consumer wishes better, faster and at less cost - Create value for consumers - Grow the market - Be an authoritative source of research and opinion for policy makers - Deepen the focus on consumers - Eliminate waste, drive for standards, achieve synergies - Further industry knowledge - Develop relationship management between companies - OSA - CRM - Global standards - Product data file - Furthering knowledge - POS-Data - Shrinkage - Global ECR scorecard - ECR annual conference (see project briefs) - Retailer involvement - Top management involvement - ECR Europe/ National Initiatives coordination - Furthering knowledge - Implementatio n ECR France same In addition to the ECR Europe objectives: - Promote bilateral initiatives of cooperation between member companies In addition to the ECR Europe objectives: - Always strive for critical mass to enable faster improvement - Quality, traceability, consumer safety - Tools and solutions for B2B e- commerce To be defined if different to ECR Europe’s same Common agenda

5. CONSUMER FOCUS Keep all our efforts simple, practical and free of jargon

6. DRIVE FOR STANDARDS Keep all our efforts simple, practical and free of jargon

7. FURTHER INDUSTRY KNOWLEDGE Keep all our efforts simple, practical and free of jargon

8. PROFESSIONAL RELATIONSHIPS Keep all our efforts simple, practical and free of jargon

9. IMPLEMENTATION Keep all our efforts simple, practical and free of jargon

10. ‘PARKING LOT’ Keep all our efforts simple, practical and free of jargon

12. Current ECR EUROPE structure Executive Board Advisory Group Conference Group In-depth preparation of Board meetings supervision of ECR projects and conference content Responsible for annual ECR Europe Conference & Marketplace National ECR Initiatives Contribute to ECR agenda setting & development activities Train and facilitate implementation Supreme decision- making body Finance Committee ECR Europe Secretariat Provides support to ECR Europe Board, national ECRs, Advisory Group & Finance committee Co-ordinates projects Deals with all financial issues: budgeting, reserves, monitoring and presentation of accounts Key constituencies: sponsoring organisations (represented in Board and Finance Committee)/ GCI (global sister organisation) Academic Partnership Liases with academia world-wide to promote and sponsor innovation and research in ECR

13. Recommended ECR EUROPE structure Principles Increase networking with the National ECRS Enhance involvement and accountability of National ECRs Allocate roles & responsibilities within the Advisory Group 5 co-chaired areas of focus –Project development prioritisation & monitoring –Learning – broad-based education programme –Implementation of collaborative ECR practices & “value realisation” –Conference management –Communications

14. Recommended ECR EUROPE structure ECR Europe Board Advisory Group Finance Committee National ECR Initiatives ECR Europe secretariat ?ETGBHW Project Development BKBK Conferences Implementation Learning TLFR ? Co-chairCoordination Communication ? ? ? ? ? LD KR ? RW ? ? ? ? ? DT PK

15. Roles of the ECR bodies Executive Board –Supreme decision-making body Advisory Group –Develops and recommends the long and short-term agenda for the Board and coordinates the tracking against set objectives National Initiatives –Contribute to ECR agenda setting, development, implementation and learning activities Secretariat –Provides support to all functional groups within the ECR Europe structure Finance committee –Deals with all financial issues: budgeting, reserves, monitoring and accounts presentations

16. Roles of the ECR bodies Communication –Handles all aspects of communication and corporate identity Project Development –Initiates governs and tracks projects Implementation –Champions and tracks implementation of ECR practices –Makes recommendations –Validates the advantages of ECR Learning –Develops and promotes educational and research programmes with the support of the Academic Partnership. Conference –Is responsible for concept, content and execution of the annual conference and market place.

17. Conditions of success Co-operation with national ECRs to drive a common agenda Commitment by members of ECR Europe Board to take on a share of the work and dedicate resources –Profile –Time => Retail participation Identification & prioritisation of scope of activities & related tasks Support and financial resources

18. Resource requirements Retail participation Commitment of ECR companies to dedicate resources Support resources Financial resources

19. Next steps Distribution of an “ECR Vision Kit” to all National Initiatives and translation into local language. ECR Vision to be an agenda point at next possible National Board meeting before mid August 2003. Completion of the common agenda document including national specifics if different or complimentary to ECR Europe set objectives Common agenda to be formally approved by all National co-chairs and ECR Europe co-chairs at summit meeting on Sept. 4 th, 2003 in Brussels Official approval by Executive Board on Sept. 5 th Pan-European alignment by December 2003

20. Roll-out at National Initiative level ECR kit containing: –Vision and common agenda –Project overview –ECR organisational structure –ECR advancement process –ECR Operating Principles –ECR Europe Board composition overview –All necessary templates for completion Project status Events calendar