1. By: Lauren House, Edward Simpson, Rogers Jaffarian, Kelly Judd, Cory Phillips

2. Social Networking Prospective Employees Managers Seeking Employees Paid vs. Unpaid LinkedIn Privacy and Security

3. Websites ◦ Allow individuals to create profiles ◦ Generate user connection lists

4. Preserve existing social links Maintain contact between current groups of acquaintances Not always about creating new groups of friends

5. Intentional social action model - users view themselves as a member of the social fabrics of online social networks We-Intention: “We intend to play an online game together” ◦ If teammates are all members and frequent users of LinkedIn, then a student is likely to join and become a member of LinkedIn, in order to join and belong with this desired social group.

6. LinkedIn’s atmosphere promotes Business Social Networking Emulates the business environment by: ◦ Required introductions and referrals ◦ Mimicking a résumé format ◦ Detailed lists of experience a symbol of authority ◦ Profile images generally professionally oriented: ID badge

7. Current Unemployment ● Unemployment rate 9% ● 80,000 jobs added to payrolls ● Half of unemployed Americans have been looking 6 months or longer for job opportunities ● Every job opening has at least four people fighting for the same job

8. Ways To Seek New Employment ● Newspaper ads ● Job fairs ● Employment agencies ● Temp agencies ● Headhunters ● Internet searches

9. Professional Business Networking ● Market Valuation over 8.5 billion Profile/ Résumé ● Credentials for employment ● Qualifications ● Experience ● Skills ● Current and past employment ● Profile picture ● References

10. Look at prestigious résumés Preview their skills Match up, then contact Management Perspective – Look for Résumés

11. Management Perspective – Search Contacts See where interests lie Employees unhappy with current job Who surrounds their digital self's

12. Management Perspective – Change Status to ‘Hiring’ LinkedIn company or personal file Currently hiring Saves time finding employees

13. Basic Consumer Interests Allow contact with people in Extended Network Free search returning 100 profiles Ability to Send InMails, message charge of $10 Create a free business profile that can be searched by professionals. FREE MEMBERSHIP

14. Small Business/Employer Interests All of the features of free version PLUS: Expanded Search Abilities (300) Three InMails Per Month Low Membership fee (24.99/Month) BUSINESS MEMBERSHIP

15. Growing Business Interests All of the features of free version PLUS Expanded Search Abilities (500) Ten InMails Per Month Membership fee (49.99/Month) BUSINESS PLUS MEMBERSHIP

16. Large Business/Advertising/Employer All of the features of free version PLUS: Expanded Search Abilities (700) Fifty InMails Per Month High Cost (499.99 Per Month) Folders to organize and save researched Profiles BUSINESS PRO MEMBERSHIP

17. The Good Helps connect you to people for job opportunities Customizes your news articles and advertisements LinkedIn keeps your information anonymous The Bad Companies gather information about you Sell to credit card and other companies Use for market research Privacy issues

18. Where is our information going Senator John Kerry’s approach ◦ Regulate, correct or opt out Wrong information is bad information Safeguarding data

19. Open to public as much as possible Adjust profile, groups, companies and application settings Be Comfortable with all your information on profile

20. Employee at HP accidently leaked company information Data mining companies gather data on other companies LinkedIn hacks with Boolean operators within queries Connections can steal your contacts Connection browse settings