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Presented by: Marissa E. Marsala Knock ‘Em Dead LinkedIn Strategies for Today’s Job Seekers In partnership with: The Boardroom.

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Presentation on theme: "Presented by: Marissa E. Marsala Knock ‘Em Dead LinkedIn Strategies for Today’s Job Seekers In partnership with: The Boardroom."— Presentation transcript:

1 Presented by: Marissa E. Marsala Knock ‘Em Dead LinkedIn Strategies for Today’s Job Seekers In partnership with: The Boardroom

2 Linked In Strategies & Best Practices for Today’s Job Seekers OPTIMIZING & MAKING YOURSELF ACCESSIBLE © 2013

3 Optimizing Your Profile: Format, Keyword Density & More

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5 Optimizing Your Profile: New Content Categories

6 How Accessible are YOU to Recruiters/Hiring Managers?

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10 Getting & Managing Recommendations

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13 Following Companies

14 Advanced Search (Jobs) Some features require Premium Acct.

15 Advanced Search: Jobs Keyword: “Animal”

16 Linked In Strategies & Best Practices for Today’s Job Seekers BUILDING YOUR NETWORK © 2013

17 Invitations Types: Connect & InMail

18 Invitations Types: Connect

19 Invitations Types: Connect Via Group

20 Invitations Types: InMail

21 Linked In Strategies & Best Practices for Today’s Job Seekers GETTING VISIBILITY © 2013

22 Posting Discussions (“Discussions,” “Promotions” and “Jobs”)

23 Endorsements (Skills & Expertise)

24 Optimizing Keywords: How do you know if you have the right keywords? Are LinkedIn’s suggestions for the following on target for your desired job/profession? Groups? Jobs? (You can “Opt-In” to a customized job feed agent with LinkedIn Premium) Companies? If not, you may need to adjust your keywords to match your TARGET position.

25 Optimizing Keywords (Skills & Expertise)

26 Linked In Strategies & Best Practices for Today’s Job Seekers SETTINGS © 2013

27 All Settings Now on One Page

28 LinkedIn “Badges” (Job Seeker Suitcase & Open Networker Icons)

29 Profile Settings

30 GOING STEALTH: Step 1 Hiding Your Activity/Network Updates

31 GOING STEALTH: Step 2 Hiding Your Activity/Network Updates

32 GOING STEALTH: Step 3 Making Yourself Anonymous

33 Communications (Message Contact Settings)

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36 Account Settings

37 Linked In Strategies & Best Practices for Today’s Job Seekers GROUPS © 2013

38 Searching for/Finding Groups

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40 Sending Messages to Group Members

41 Linking with L.I.O.N.s/LIONs (Groups)

42 Group Settings (Under Privacy & Settings)

43 Group Settings (Viewing all at once)

44 Group Settings (Changing Settings for a Group)

45 Groups (Importance, Joining, Optimizing)

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48 Landing a job that meets your needs, capitalizes on your strengths and pays the bills. Our Goal is to Help You Reach Yours

49 Q & A ________ Thank You

50 … and now, a message from our lawyers Please note that the statements made herein are strictly the opinions of the presenter based on years of experience in the field. They are intended to provide general guidance to job seekers as individual circumstances may vary. Neither the presenter nor any organization the presenter is affiliated with warranties any of the information. No portion of this presentation or handouts may be reproduced or otherwise used for commercial purposes or for any business reason without the express permission of the owner.

51 Biography Marissa Marsala is the manager of a pro bono group on Employer & Candidate Connection (ECC) and the founder of a company bearing the same name, which serves three job-related types of clients. –ECC LinkedIn pro bono Group: Serves as an online meeting place for job seekers and businesses (employers & search firms) to post and apply for jobs. Job seekers can take advantage of a wide variety of free career advice/resume advice, networking tools and tips, as well as apply to jobs. –ECC Consultancy: Provides individualized job seekers support and traditional and contingency search firm services for both employers and search firm partners. The consultancy serves job seekers, employers and search firms. Credentials: Well-networked and uniquely qualified: Expert marketer of 15+ years and former HR management professional of 14+ years. Blend both to assist clients. –Help job seekers facilitate career “makeovers” by guiding, marketing, coaching, and preparing individuals for the next step in their careers –Assist both search partners and employers with traditional contingency and a la carte sourcing and screening services at affordable prices.

52 Marissa E. Marsala, Founder & CEO Office: Fax:


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