1. BUSINESS PROFILE
IM21 Pvt. Ltd.
A Unit Of Somya Group

2. Company Profile
IM21 (A Unit of Somya Group) was established in 2007 and provided services in media solutions such as Bulk SMS, Print Media, Yellow pages and Online Portal.
Later on moved into institutional sales to start with installation of RO equipments with its brand name “Meetha Paani” and ventured into garments, FMCG products and consumer durables under its brand name Home Shop 21.
We have diversified our business into two more institutions i.e. distribution rights of all FMCG products in Rajasthan Cooperative Dairy Federation Booths (Jaipur dairy) as well as Rajasthan State Roadways Transport Corporation [RSRTC] bus stand premise stalls and have got the marketing rights for entire Rajasthan of various companies.
. We have 33 mother depot across Rajasthan which are running on Depot cum SS Model. We have around 200 distributors covering approx outlets across Rajasthan comprising RSRTC Outlets, Saras dairy outlets and other general outlets.
We have launched our own brand of packaged drinking water, beverages and namkeen by the name of ‘SPARSH’.

3. Scanned copy of Letter Dispatched by RSRTC to companies currently selling their stock through RSRTC stalls

4. Home Shop 21 is a retail outlet franchisee store .
Units Of Somya Group
IM21 Pvt. Ltd. has distribution rights for the various FMCG products at RSRTC stalls across Rajasthan, Dairy Booths etc.
Home Shop 21 is a retail outlet franchisee store .

5. Companies Own Brands
Sparsh is a packaged drinking water brand owned by Somya Group.
Sparsh also deals in packaged juice of various flavors' like mango, dew, cola and orange.
Meetha Pani is a brand dealing in RO water purifier system .

6. Current Network & Visibility
IM21 (A Unit Of Somya Group)
RSRTC BUSINESS
Dairy Outlets
Panchayat Stores
Ration Outlets
Co-operative stores

7. Future Projection Projection for Uttar Pradesh Projection for Haryana
IM21 (A Unit of Somya Group)
HRST BUSINESS
Dairy Outlets
Panchayat Stores
Ration Outlets
Co-operative stores
IM21 (A Unit of Somya Group)
UPSRTC BUSINESS
Dairy Outlets
Panchayat Stores
Ration Outlets
Co-operative stores

8. Distributors @ all tahsil level
Distribution Model
The distribution model which we are following for various network such as RSRTC, Saras & others are as follows:-
COMPANIES
33 Depot cum SS
all tahsil level
RETAILERS

9. Potential Business In Major Towns
Sr.No.
Bus Stands
Our Business Potential 1
Jaipur
1,57,50,000 2
Ajmer
51,30,000 3
Beawar
36,00,000 4
Udaipur
34,38,000 5
Abu road
34,02,000 6
Alwar
19,62,000 7
Bharatpur
13,86,000 8
Bhilwara
30,51,000 9
Bikaner
27,36,000 10
Chitorgarh
14,85,000 11
Ganganagar
27,27,000 12
Jhunjunu
25,65,000 13
Jodhpur
31,68,000 14
Kota
12,06,000 15
Nagor
13,68,000 16
Pali
10,08,000 17
Sikar
28,17,000
Total
5,67,99,000
Total estimated Business across Rajasthan is Approx 10 crores per month

10. List Of Towns Sr. No. BUS STANDS 1 Anoopgarh 2 Banswara 3 Baran 4
Barmer 5
Bundi 6
Churu 7
Dausa 8
Dholpur 9
Dungarpur 10
Deedwana 11
Falna 12
Hanumangarh 13
Hindaun 14
Jalore 15
Jaisalmer 16
Jhalawar 17
Khetri 18
Kotputli 19
Lohagarh 20
Phalodi 21
Revdar 22
Sardar sahar 23
Sawai madhopur 24
Sirohi 25
Shri madhopur 26
Tijara 27
Tonk

11. Category Break-up Of Business
Share is mentioned in terms of value at price to retailers
Sr. No.
Category
Current business in Rs. 1
Snacks (Biscuits, Indian & western salties)
5,00,00,000 2
Beverages(carbonated flavor, non-carbonated flavor & water)
4,25,00,000 3
Confectionary(chocolates & hot-melted candies)
50,00,000 4
Others (sauces, personal care etc..)
25,00,000
Expected increase in growth rate is around 25% annually

12. List Of Companies For Stock
HINDUSTAN COCA COLA BEVERAGES LTD.
FERRERO INDIA PVT LTD
PEPSICO INDIA
LOTTE INDIA
PEPSICO CONFECTIONERY [FRITO LAYS]
WRIGLEY INDIA PVT. LTD.
PARLE AGRO PVT. LTD.
MARS
BISLERI INTERNATIONAL PVT. LTD.
MOTHER DAIRY
DABUR INDIA LTD
VADILAL HOUSE
ICE BERG FOODS LTD
HAVMOR
HORLICKS INDIA
HINDUSTAN UNILEVER LTD.
NIMUB BEVERAGES PVT LTD
PROCTER AND GAMBLE INDIA
PARLE PRODUCT PVT.LTD.
BAJAJ CORP LTD
BRITANNIA LTD .
MRS BECTOR’S FOOD SPECIALITIES LTD.
COLGATE PALMOLIVE INDIA LTD
PRIYA GOLD
ITC LTD.
DUKES PRODUCTS INDIA LTD
INDO NISSIN FOOD LTD.
JAIPUR DAIRY LTD (SARAS)
HALDIRAM MANUFACTURING CO. PVT. LTD.
GUJRAT COOPERATIVE MILK MARKETING FEDERATION [AMUL]
NESTLE INDIA
PERFETTI VAN MALLE

13. List Of Companies For Stock
LOTUS DAIRY PRODUCTS PVT LTD
CAVINKARE
CADBURY INDIA LTD.
SUPERMAX INDIA
VI-JOHN GROUP
BIKAJI
EVEREST SPICES
PRATAP SNACKS PVT LTD
GODFREY PHILLIPS INDIA
BIKANERWALA FOODS PVT LTD
EMAMI LTD.
DFM FOOD LTD
DS GROUP
BALAJI WAFERS PVT. LTD.
NIRMA LTD
GODREJ INDIA
MONGINIS FOODS PVT. LTD.
RAMDEV INDIA
OSWAL SOAP
REDBULL INDIA
ANIL BIDI WORKS
OTHER COMPANIES AS PER DEMAND
JOY COSMETICS
SHANTILAL G SHAH KAJUWALA
DESAI BROTHERS LIMITED
TATA GLOBAL BEVERAGES LIMITED
RASNA INTERNATIONAL

14. Deliverables Of Suppliers
Transportation to stocking points at various locations
Margins of retailers and schemes as per Market operating price
SS, Distributor margins as per the company norms
Somya Group Margin (IM21 + Manpower cost)
Ensuring Fill Rates, help in proper indenting of stocks and addition of SKUs if required/demanded by retailers
Fresh stocks/Higher shelf life stocks to be supplied
Provision for Damages in transportation and replacement or liquidation support in case of products nearing expiry or best before date

15. Deliverables By IM21 (A Unit Of Somya Group)
Placement of products on bus stand stalls, dairy outlets and other outlets across Rajasthan
Manpower support for on ground execution
Execution of promos exclusively designed for Rajasthan (If mutually agreed)
Attaining the desired business target in terms of value that has been mutually agreed upon
Sure business and visibility of products at all outlets across Rajasthan

16. IM21 ( A Unit of Somya Group)
THANK YOU!!!!
IM21 ( A Unit of Somya Group)
214, Center Tower, Near Cine Star Cinema
Central Spine, Vidhyadhar Nagar
Jaipur (Raj.)
Ph. No ,