1. “Getting Ducks in a Row: The Rules for Displayed Lists” Article by Linda B. Jorgensen Presentation by Shelley Young

2. Topics to Discuss Good Lists vs. Bad Lists Common Flaws in Writing Displayed Lists Three Conventions for Displayed Lists List Style Parallel Construction Consistent Formatting Punctuation Guidelines Different Lists for Different Content Summary

3. What’s the Difference?

4. Option # 1: Good Lists vs. Bad Lists, Common Flaws in Writing Lists, Three Conventions for Displayed Lists, List Style, Parallel Construction, Consistent Formatting, Punctuation Guidelines, Different Lists for Different Content, Summary Topics to Discuss

5. Option # 2: Good Lists vs. Bad Lists Common Flaws in Writing Lists Three Conventions for Displayed Lists List Style Parallel Construction Consistent Formatting Punctuation Guidelines Different Lists for Different Content Summary Topics to Discuss

6. Good Lists vs. Bad Lists Run-in list vs. Displayed list When is a list not a list? When it’s not recognized as such by the reader! Rule of Thumb: If listing 8 items or more, use displayed list format Helps readers absorb and retain information more easily

7. Common Flaws Displayed lists are not foolproof! The two most common flaws are: Camouflaging coordinate information with inconsistent writing or punctuation Formatting sequential items erratically so that readers are distracted or miscued

8. 3 Conventions for Displayed Lists List style: dingbats and indentation Parallel construction: form and grammar Consistent formatting: capitalization and punctuation

9. List Style When deciding whether to use bullets or numbers just ask yourself: Does order matter? If the answer is no, don’t use numbers! When using numbers, follow them with periods, not parentheses ex: 1. or 1) If list contains 10 or more numbers, align the periods Bulleted items look best with hanging indentation Any type of bullets are ok (round, square, diamond, etc) Bullets should be consistent in positioning (spacing) and in the level they denote

10. Parallel Construction Parallelism - principle that parts of a sentence that are parallel in meaning should be parallel in form Uses all phrases or all sentences Emphasizes coordinate relationships NOTE: If one item requires a period, then ALL items, even phrases should end with a period

11. Consistent Formatting Punctuate and capitalize lists consistently One rule without an exception is that a sentence fragment introducing a list should not be followed by a colon Basic guidelines for lead-ins and within lists

12. Punctuation Guidelines for Lead Ins Use colon after introductory statement containing as follows or the following Use colon or period after other statements introducing lists Don’t use colon or dash when the introduction is not a complete sentence and one or more of the items on the list are needed to complete it Use a comma, colon, or dash in between a word and its definition

13. Punctuation Guidelines for Within Lists If list items follow a complete introductory sentence and are not complete sentences, items may begin with uppercase or lowercase and end with periods or no punctuation If list items following complete introductory sentences are complete sentences, each item should begin with an uppercase and end with a period If none of the items in the list has an internal comma, each item ends with a comma instead of a semicolon NOTE: Just pick a style and stick with it

14. Different Lists for Different Content Types of List Content Exclusive (A,B, and C are a comprehensive list, a closed unit) Representative (A,B, and C are a list of samples in the same category) Inclusive (A,B, and C are independent variables that cross categories but are equally key)

15. Summary Services of displayed lists: Helping readers understand and remember multiple items, factors, and ideas Breaking up copy visually so that even complex information seems approachable Clarifying the relationship among list items and the nature of the content NOTE: Displayed lists prevent ringers