1. Learning Objectives
Appreciate the inordinate social impact that travel experiences make on the individual, the family or group, and society as a whole —especially the host society
Recognize that a country’s indigenous population may resent the presence of visitors, especially in large numbers
Discover that travel patterns change with changing life characteristics and social class
Become familiar with the concept of social tourism and its importance in various countries
Perceive that there are four extremes relating to the travel preferences of international tourists

2. Negative Social Effects of Tourism on a Host Society
1. Introduction of undesirable activities such as gambling
2. Demonstration effect
Local people wanting the same luxuries and imported goods as those had by tourists
3. Racial tension
4. Development of a servile attitude on the part of tourist business employees
5. Trinketization of arts and crafts
6. Standardization of employees roles
7. Loss of cultural pride
8. Too rapid change in local ways
9. Disproportionate numbers of worker in low-paid, menial jobs
These effects can be moderated or eliminated by intelligent planning and progressive management methods

3. Four Extremes Relating to the Behavior Preferences of the International Tourist
1. Relaxation versus activity
2. Familiarity versus novelty
3. Dependence versus autonomy
4. Order versus disorder

4. Barriers to Travel 1. Cost 2. Lack of time 3. Health limitations
4. Family stage
5. Lack of interest
6. Fear and safety

5. Tourist Appeals Fine Arts Music and Dance Handicraft
Industry and Business
Agriculture
Education
Literature and Language
Science
Government
Religion
Food and Drink
History and Prehistory
© John Wiley & Sons, Inc, 2009