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EXPOSURE! It’s what it’s all about!. Experience the Difference! Best-in-industry talent– at HQ and in the field, our professional staff knows how to.

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Presentation on theme: "EXPOSURE! It’s what it’s all about!. Experience the Difference! Best-in-industry talent– at HQ and in the field, our professional staff knows how to."— Presentation transcript:

1 EXPOSURE! It’s what it’s all about!

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3 Experience the Difference! Best-in-industry talent– at HQ and in the field, our professional staff knows how to get the job done right; Logistics expertise– our experience enables us to quickly create and manage events, large or small, with precision, on time and on budget; Turnkey management–we handle all aspects – planning, licensing, production of materials, on- and off-site management, staffing and post-event reporting; We play well with others– we regularly work with other marketing, promotion and PR agencies to bring concepts to life; Experience in all venues- malls, outdoor events, on- and off-premise retailers, workplace, mobile tours, grassroots, and guerrilla marketing – we’ve done it all; Knowledge of retail channels– we understand the role of sales and the retail trade; our experience in all channels means a more accepted, successful program; Focused on events– unlike other firms, events are our only business, and we do it well.

4 In House Compliance In-house legal compliance department Tax compliance department ( CPA) Fully Licensed Security & Staffing Agency We currently hold retail tobacco license’s in 36 states

5 Brand Management and its strategic partners have helped the following tobacco brands grow product awareness over the past 14 years: Marlboro (Phillip Morris); Camel (RJ Reynolds); Skoal (U.S. Smokeless Tobacco Co.); Copenhagen (U.S. Smokeless Tobacco Co.); Grizzly (American Snuff Co.); General Snus (Swedish Match Co.); Black & Mild (John Middleton Co.); Zig Zag (National Tobacco Co.); Brand Management has the capability to execute discounted retail tobacco sales at events / promotions nationwide: Negotiate event space; Research and procure all proper licenses / permits for retail tobacco sales at promotions; Product purchase / event inventory management; Event reconciliation / reporting. Tobacco Experience

6 Marlboro and Camel Tour 2011 Objective: Execute retail sales of Marlboro and Camel products at targeted events throughout the US. Results: Over 175 events & 177K adult customer interactions.

7 Objective: Generate awareness and trial of General Snus products at targeted events and cities around the country. Results: Over 350,000 adult consumer interactions over the 24 month program with a marked increase in sales in event areas. Consumer feedback was extremely positive and events and venues truly enjoyed our presence. SWEDISH MATCH General Snus Tour 2010-2011

8 Objective: Generate awareness and trial of Black and Mild products at targeted events throughout the country; Results: Over 170,000 adult consumer interactions over the 10 month program with a marked increase in sales in event areas. Black & Mild Tour 2008

9 Objective: Generate awareness and trial of Skoal and Copenhagen products at targeted events throughout the country; Results: More than 400,000 adult consumer interactions on an annual basis at various events with 6 vehicles touring simultaneously. U.S. Smokeless Tobacco Tour 2006-2009

10 Retail Tobacco Sales Tour Plan and execute a national discount tobacco sales tour during 2012: Design event build-out to perform data collection and retail tobacco sales; Obtain all licenses and permits required to conduct tobacco sales at each event; Negotiate event space; Provide staff; Provide tobacco products; Management of data collection and sweepstakes; Event reporting; Possible implementation of mobile tour.

11 Custom design a mobile cigar lounge Staff and operate the cigar lounge to provided an enhanced smoking experience Bring your cigar brand to the adult customers at promotional events across the Untied States Mobile Cigar Lounge

12 Execute Nightlife discount retail tobacco sales and coupon distribution at popular bars / clubs around your proposed markets, such as: Chicago, Illinois; Daytona, Florida; Philadelphia, Pennsylvania; Atlanta, Georgia; Charlotte, North Carolina; & Louisville, Kentucky. Design a versatile / collapsible AOF that will be set- up at popular nightlife destinations. Data collection and discounted tobacco sales will take place inside the AOF during promotions. Nightlife Promotions

13 Collect relevant data of adult consumers at all promotional activations; Educate the adult consumers about your products; Raise product awareness and sign up adult consumers for a national sweepstakes; Return on Your Investment: Raise brand recognition / product awareness; Contact adult consumers via direct mail / e-mail; Extend special offers to the adult consumers; Distribute product coupons to drive adult consumers to retail stores. Data Collection/Sweepstakes

14 Meeting with Brand Management the week of ??? To discuss program elements; Present budget projections and receive approval; Design and produce the program assets and display properties; develop the standard operating procedures for the program; begin the event planning process; Select and train promotional staff; and Program launch. Next Steps

15 3100 NW Boca Raton Blvd-suite 201 Boca Raton, FL 33431 Tel: 561-367-7650 Fax: 561-367-7210 www.brandmgtllc.com


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