Presentation on theme: "Becca Stroud and Matt Albion. Apple was founded in April 1, 1976 Steve Jobs and Steve Wozniak Originally a manufacturer of personal computers for."— Presentation transcript:
Apple was founded in April 1, 1976 Steve Jobs and Steve Wozniak Originally a manufacturer of personal computers for the past 20 years They opened their first Apple store in 2001 Introduction of iPod music player in 2001 Now has become the dominant market leader in the music player industry. Joined the phone industry 2007 with iPhone Introduced the iPad 2010 Now largest technology firm in the world More than $60 billion annual revenues
A report that was compiled by BrandZ found that Apple is the world’s most valuable brand for 2011 84% brand value change between 2010 and 2011 153,285 ($M) in brand value Google had been number one from 2007-2010 with a brand value of 111,498 (M$) Resent
Combination of low-profile strategies and high- profile marketing tactics New device in computer world: iPad Sold more iPads than Mac computers Apple have passed Dell and HP in total portable computers due to the iPad
Apple has created a lifestyle for their consumers and all products integrate together. Has a highly trained human capital allowing for competent individuals to answer questions for customers. Even with the high turnover in retail. The setup of their stores are in a grid layout
Strengths- Innovative, First mover advantage with smartphones and Strong research and development department. Weaknesses- Weak relationship with Intel and Microsoft, Weak presence in business arena and Slow turn around on high demand products.
Opportunities- Keep coming out with new iPhones (cult following), downloadable music and MP3 players are highly marketable and Online sales for computers increasing rapidly. Threats- Other companies smartphones, Companies seeing apple software as not compatible with what they have and Switching technology happens quickly.
What do you think about Apple stores? When buying Apple products where would you prefer to buy them? Why is Apple different from other technology companies?