1. Becca Stroud and Matt Albion

2.  Apple was founded in April 1, 1976  Steve Jobs and Steve Wozniak  Originally a manufacturer of personal computers for the past 20 years  They opened their first Apple store in 2001  Introduction of iPod music player in 2001  Now has become the dominant market leader in the music player industry.  Joined the phone industry 2007 with iPhone  Introduced the iPad 2010  Now largest technology firm in the world  More than $60 billion annual revenues

3.  A report that was compiled by BrandZ found that Apple is the world’s most valuable brand for 2011  84% brand value change between 2010 and 2011  153,285 ($M) in brand value  Google had been number one from 2007-2010 with a brand value of 111,498 (M$)  Resent

4.  Combination of low-profile strategies and high- profile marketing tactics  New device in computer world: iPad  Sold more iPads than Mac computers  Apple have passed Dell and HP in total portable computers due to the iPad

5.  Apple has created a lifestyle for their consumers and all products integrate together.  Has a highly trained human capital allowing for competent individuals to answer questions for customers.  Even with the high turnover in retail.  The setup of their stores are in a grid layout

7.  Strengths- Innovative, First mover advantage with smartphones and Strong research and development department.  Weaknesses- Weak relationship with Intel and Microsoft, Weak presence in business arena and Slow turn around on high demand products.

8.  Opportunities- Keep coming out with new iPhones (cult following), downloadable music and MP3 players are highly marketable and Online sales for computers increasing rapidly.  Threats- Other companies smartphones, Companies seeing apple software as not compatible with what they have and Switching technology happens quickly.

9.  What do you think about Apple stores?  When buying Apple products where would you prefer to buy them?  Why is Apple different from other technology companies?

10.  http://bx.businessweek.com/global- marketing/view?url=http%3A%2F%2Fc.moreover.com%2F click%2Fhere.pl%3Fr4602529481%26f%3D9791 http://bx.businessweek.com/global- marketing/view?url=http%3A%2F%2Fc.moreover.com%2F click%2Fhere.pl%3Fr4602529481%26f%3D9791  http://dpnick330.wikidot.com/background http://dpnick330.wikidot.com/background  http://www.apple-history.com/?page=history&section=h1 http://www.apple-history.com/?page=history&section=h1  Chapter 5 and 13 slides  http://www.mba-tutorials.com/marketing/273-apple-swot- analysis.html http://www.mba-tutorials.com/marketing/273-apple-swot- analysis.html