1. Advancing Behavioral Research Through Public Education Steven Breckler

2. What We Do Now…  Research  Publish  Convene  Train  Lobby  Advocate

3. Who is the Audience?  Ourselves  Other scientists  Our students  Policy makers

4. What is Missing?  Public education  “Lay” public as audience

5. Why Worry about the Masses?  Feed the pipeline  Influence funding  Accept interventions  Resent ivory tower elitism Because they …

6. What is Public Education?  a.k.a. Public communication  a.k.a. Public information  To educate and inform the public  The use of media to influence large numbers of people …  … to persuade or change behavior

7. We Already Do This!

8. Science Café

9. We Already Do This!

12. Not Bad, Compared to This…

13. Or to This…

14. Yet, Not Quite Here …

15. Or here …

18. Or Here…

19. Public Education is…  A simple, plain message  Designed to persuade  Requires understanding of audience  And of media  Expensive  Something behavioral science does not do well (if at all)…

20. Advancing Behavioral Research Through Public Education Steven Breckler