2. America’s Reality Business Opportunity Lifestyle Retirement
The U.S. is seriously in danger of losing its entrepreneurial spirit because the number of small businesses created has been declining since the 1970’s.1
Nearly 50% of Americans believe a wealthy lifestyle is unattainable. 2
54% of workers said they have less than $25,000 in retirement savings in
1/2 of U.S. households admit they currently don’t have adequate life insurance coverage - the highest ever. 4
1 out of 2 adults will have at least one chronic illness. 25% of those people will have one or more of their normal daily activities limited.
More than 60% of all bankruptcies and 40% of home foreclosures are directly tied to critical illnesses, and most of these individuals were already covered by traditional health insurance. There are nearly 3 million critical illness diagnosed cases per year.
There are 11.8 million Americans from the age range of 16 to 64 who reported a medical condition that makes it difficult to find a job or remain employed. 5
Lifestyle
Retirement
Life Insurance
Chronic and Critical Illness

3. We Sell a Dream
In today’s world the dream of building your own business has never been more difficult.
Here’s Why:
Lack of Capital
Lack of Experience
Lack of Leadership
Lack of a Marketable Idea
Lack of Security
Fear of Failure

4. We Sell a Dream At PFA, we offer a risk-free opportunity.
We Make it Easy:
No Major Investment
No Franchise Fees
No Job Risk
No Experience Required
Flexible Schedule
Unlimited Territory
Unlimited Advancement

5. A Proven Track Record
For over three decades PFA has provided people just like you with the opportunity to start their own business and gain the financial freedom to live their dreams.
We are an innovative leader in the financial services industry, and there are two main keys to our success:
Our high quality training and mentorship program.
Our time-tested P2P Marketing SystemSM gives our
associates an easy to follow blueprint for building
their own business.

6. A Company of Vision A Clear Vision for Success
We envision bringing prosperity back into every household across America. By doing so we can create more financially independent families than any business in history.
PFA’s innovative business approach empowers individuals by giving them the tools to manage their futures and take control of their lives.
Our exclusive business system is time tested and proven. With your commitment to follow the system and put forth the right effort, your success has no boundaries.
A Clear Vision for Success
A Mission to Empower
A Proven System

7. A Company of Vision
We are strategically positioned to achieve our vision and mission.
Why are we so confident?
Leadership and Track Record
A Proven Business System
Innovative Consumer-Oriented Products
A Successful Mentorship Program
State of the Art Technology
Strategic Alliances
Revolutionary Compensation System
World-Class Recognition & Reward System

8. Leadership Track Record
PFA’s experienced team is committed to helping you become a leader in your community.
This is your opportunity to build an exciting new business based on life changing new strategies, combined with a proven and time-tested business system to guide your way.
Leadership, Experience, Track Record....
A business opportunity whose time has come.

9. Proven Business System
Our P2P Marketing SystemSM is at the core of our business building model.
This “turnkey”approach allows you to build a business that is:
Proven
Self-replicating
Predictable
Self-motivating
Profitable
Self-financed
Run the system and the system runs and helps build your business.

10. Proven Business System
Mentorship Program
When you join PFA, you will be in business for yourself but never by yourself.
Our Certified Field Training Program matches associates with experienced PFA leaders for your on the job training where you can earn while you learn.
The perfect marriage of individual entrepreneurship with the safety net of an established business.

11. Leading Edge Technology
You will enjoy the latest technology to help build and run your PFA business.
Business Management System
Instant tracking of business flow
Real time communication with mentors and associates
On-the-go proprietary apps for mobile devices
Online team management
Online recognition system
Multimedia presentations & brochures

12. Consumer Oriented Products
PFA’s products are innovative and specially designed for anticipating the financial needs of individuals throughout their lives. We offer concepts and products that are time-sensitive – we can answer your needs as they arise, wherever you are in your life.
Reallocating old money to create new benefits and savings
Buying the right kind of life insurance
Planning for a tax-free retirement
Using indexed strategies
Getting upside potential of savings with no downside risk
We help you win the money game by:

13. Buy the Right Life Insurance
Millions of Americans own life insurance, all preparing to do one thing – Die.
The traditional way:
Renting your insurance policy for a specified term of years
Buying permanent life insurance for death protection only
Saving with the insurance company
This traditional mindset has been burned into the American psyche. But there is a better way....

14. Buy the Right Life Insurance
We believe your life insurance should be there for you in life, not just death.
The new way:
Buy permanent life insurance you don’t have to die to use
Free accelerated living benefits: Chronic, critical and terminal illness
Save based on the growth of the S&P 500 Index
Tax free withdrawals of savings
We do things differently at PFA. We have taken traditional ideas and turned them into new benefits for consumers.

15. Buy the Right Life Insurance
The rules have changed.
Which would you choose?
• Buy individual
coverage for
each threat
Traditional way:
• One policy,
multiple benefits,
one premium
New way:
Cost $800.00
Cost $200.00 ☐
Old way ☐
New way

16. Buy the Right Life Insurance
Disability
Income
Retirement
MULTIPLE needs
ONE
combined solution =
Accelerated
Living
Benefits
Life
Insurance
One Product – One Premium – One Company

17. The Interest Rules have Changed
• The company
decides your
interest credits
Traditional way:
• Interest credited
based on the positive
changes in the S&P 500®
• No losses due to
declines in the
Index
• Interest credits are
locked in every year
and cannot be lost
New way:
Which would you choose? ☐
Old way ☐
New way

18. How Money Works Protection and Potential
Some people sacrifice return for safety and other people sacrifice safety for return. Indexing brings together the best of both worlds.

19. How Money Works The Rule of 72
Now that you know how to get better value for your money, let’s see the impact of the savings over time.
The Rule of 72
Divide 72 by the interest rate to estimate the number of years it takes for your money to double

20. You can only get two of the three! Which would you choose?
How Money Works
Maximize Your Tax Advantages
Tax
Deductible
Contribution
Tax
Deferred
Accumulation
Tax
Free
Distribution
You can only get two of the three!
Which would you choose?

21. Revolutionary Compensation
PFA allows people from all walks of life the opportunity to build a business.
Programs designed to get you off to a fast
start and increase your compensation
A Certified Field Training Program that allows
you to earn while you learn
Great personal production contracts from
30-83%
Lucrative Infinity Builders Override with
revenue spreads as high as 53% on all new
associate hires
We have:

22. Revolutionary Compensation
Great Part-Time Opportunity*
Once you get licensed and start building your
business:
Make one sale a month* $1,650
Make four sales a month $6,600
How could this part-time income change your life?
Make one sale and save the money for retirement over 30 years:
At 4% $1,145,181
At 8% $2,459,093
Where else can you make this
much money part-time?
*The above illustration shows hypothetical commissions earned by a PFA Associate at a SA contract at an average target premium per sale of $3,000.

23. Revolutionary Compensation
Base Shop Builders Plan*
You become a leader and team builder:
Make four personal sales a month   $8,400
Hire three associates who each 
make four sales per month   $5,400
Base Shop Income $13,800/mo
QFD SA SA SA
*The above illustration shows hypothetical commissions earned by a PFA leader at a QFD contract making four sales per month with three Senior Associates in his base shop at a SA contract. Each Associate is producing four sales per month at an average target premium per sale of $3,000.

24. Revolutionary Compensation
Infinity Builders Plan*
Hire six direct leaders: Lets assume each of those leaders build 3 leaders each.
Base shop income $17,160
Six direct leaders with 3 leaders
producing the same volume, four
sales per month $43,200
Total Income $60,360/mo
RFD
QFD
QFD
QFD
QFD
QFD
QFD SA SA SA SA SA SA
*The above illustration shows hypothetical commissions earned by a PFA Associate at a RFD contract with six direct leaders at a QFD contract with each of the six leaders having three associates at a SA contract. Each associate is producing four sales per month at an average target premium per sale of $3,000.

25. Recognition & Reward System
PFA will recognize you with everything from custom watches to super bowl style rings to exclusive World Class Trips.
Join PFA and See the World!

26. If you are like most people, you are ready to:
Get Started Today
If you are like most people, you are ready to:
Take control of your time
Get paid what you are worth
Become your own boss
Build financial independence for you and your family

27. Experience help you learn How to Win the Money GameSM.
The Next Step
• Sign up today
• Meet with your Certified Field Trainer
• Start building your business right away
Let PFA’s Leadership &
Experience help you learn
How to Win the Money GameSM.
Start today!

28. Leadership and experience to take LIFE to the next levelSM
This material is for training purposes only and is intended solely for use in recruiting and training PFA’s marketing associates. PFA’s business opportunity is not a franchise nor is this material a solicitation to purchase a franchise or business opportunity. The terms: Business Opportunity, Business System, P2P Marketing SystemSM, Field Training Program and Business Management System are proprietary to PFA and are solely intended for use in internal training and refer to other materials and systems developed by PFA solely for use of its marketing associates. Compensation illustrations provided in these materials are based solely on the assumptions quoted therein and are not meant to represent typical or guaranteed compensation for any PFA marketing associate.
Premier Financial Alliance, Inc. is an independent marketing organization and insurance agency which is licensed throughout the United States and Guam. PFA is licensed as PFA Financial and Insurance Services DBA in California and Premier Financial Alliance, Inc. in all other states which it conducts business.
© Copyright 2012 PFA (Premier Financial Alliance, Inc.).
4411 Suwanee Dam Road
Suite 720
Suwanee, GA 30024
phone: |