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The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen.

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Presentation on theme: "The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen."— Presentation transcript:

1 The Kids’ Table Because It Matters What They Eat Vince Bruni-Bossio Colin Coros Rachel Heidecker Bryan Jorgensen

2 Adolescents make 78% of vending machine purchases at school. Source: Health Canada, 2010 Healthy eating is fundamental to good health. Source: Best Health Magazine, 2009 Students eat about 1/3 of their daily food at school. Source: Health Canada, 2010 Children learn about the 4 food groups one morning... and then at lunch, It’s Hot Dog Day! Source: Sielen Raoufi, Nutritionist, Toronto Public Health, 2010 Fewer families have a parent at home. Source: Katherin Marshal, The Family Work Week, Statistics Canada, 2009 Household work hours: 58 /wk – 1976 2008 – 65 /wk Source: Katherin Marshal, The Family Work Week, Statistics Canada, 2009

3 The Kids’ Table Providing good quality food to children because it matters what they eat.

4 Target Market

5 Unit Sales Per Day 152 310 530 630 680 North Calgary ~ 40,000 Students / 140 Schools

6 Competitors Market Price South Calgary Healthy Kids. Healthy Minds. Not-for-Profit

7 Kylie Magee B.Comm., M.B.A. Experience Network Skill

8 Risk Sales Volume Cost of Sales Wages COGS Sales Volume Cost of Sales Wages COGS

9 Reward IRR = 44% Y1 Y2Y3Y4Y5 Revenue 180,600 374,761 630,964 761,510 830,442 COS 189,431 265,628 440,859 494,488 524,785 Expenses 121,963 125,317 133,944 128,616 129,913 Net Income (130,793) (16,184) 56,161 131,029 148,504

10 Questions? Thank you.


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