Presentation is loading. Please wait.

Presentation is loading. Please wait.

The use of language to persuade. Rhetoric. Rhetoric Tree.

Published bySuzan Perkins Modified over 9 years ago

Similar presentations

Presentation on theme: "The use of language to persuade. Rhetoric. Rhetoric Tree."— Presentation transcript:

1 The use of language to persuade. Rhetoric

2 Rhetoric Tree

3 Exigence The speaker’s motivation "Exigence has to do with what prompts the author to write in the first place, a sense of urgency, a problem that requires attention right now, a need that must be met, a concept that must be understood before the audience can move to a next step." (M. Jimmie Killingsworth, Appeals in Modern Rhetoric.

4 Audience The person or people you’re trying to persuade through your rhetoric.

5 Purpose The author’s goal—what he or she is trying to get the audience to do.

6 LOGOS Using logic and reasoning to make your point; Facts, data, inductive or deductive reasoning Monty Python: She's a Witch! Monty Python: She's a Witch!

7 PATHOS Using emotions to persuade your audience Shark Week- Swimmer girl Shark Week- Swimmer girl Polar Bears and ChildrenPolar Bears and Children

8 ETHOS Using credibility of the speaker to persuade an audience Dr. Pepper- Kiss/Gene Simmons Dr. Pepper- Kiss/Gene Simmons Guitar Hero- Sports IconsGuitar Hero- Sports Icons World of Warcraft- Mini-MeWorld of Warcraft- Mini-Me

9 Watch and Indentify examples of the three major appeals SkinID Infomercial Logos: Ethos: Pathos:

Download ppt "The use of language to persuade. Rhetoric. Rhetoric Tree."

Similar presentations

Ethos, Pathos, and Logos.

Ethos, Pathos, and Logos.
A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

A Lesson on Rhetorical Devices: Ethos, Pathos, Logos
Ethos, Pathos, and Logos Appeals in Argument.

Ethos, Pathos, and Logos Appeals in Argument.
Ethos, Pathos, Logos Persuasive Techniques. Types of Persuasion Ethos – Moral Character Pathos – Emotion Logos – Logic/Reason.

Ethos, Pathos, Logos Persuasive Techniques. Types of Persuasion Ethos – Moral Character Pathos – Emotion Logos – Logic/Reason.
(Aristotle’s) Types of Rhetorical Appeals: Persuasive Techniques English 8 Sterling October 2013.

(Aristotle’s) Types of Rhetorical Appeals: Persuasive Techniques English 8 Sterling October 2013.
Writing Persuasive Messages Chapter 10. Purpose To change your audience’s beliefs, actions, or values by providing sound, credible advice to solutions,

Writing Persuasive Messages Chapter 10. Purpose To change your audience’s beliefs, actions, or values by providing sound, credible advice to solutions,
What are Persuasive Appeals?  What is Rhetoric?What is Rhetoric? Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point.

What are Persuasive Appeals?  What is Rhetoric?What is Rhetoric? Rhetoric is the art of persuasion. The goal of persuasion is to change others’ point.
Rhetorical Appeals ARISTOTLE & BEYOND.

Rhetorical Appeals ARISTOTLE & BEYOND.
 Emotional appeals persuade audiences by affecting the emotions. They refer to the speaker or writer’s goal of affecting the emotions of an audience.

 Emotional appeals persuade audiences by affecting the emotions. They refer to the speaker or writer’s goal of affecting the emotions of an audience.
 Based on emotional response of the audience (like anger, nostalgia, pity, joy); attempts to create an emotional connection with the audience  EXAMPLES?

 Based on emotional response of the audience (like anger, nostalgia, pity, joy); attempts to create an emotional connection with the audience  EXAMPLES?
Journal Prompt  When considering rhetoric, it is easy to limit your thoughts to traditional text forms, like speech and writing.  What other kinds of.

Journal Prompt  When considering rhetoric, it is easy to limit your thoughts to traditional text forms, like speech and writing.  What other kinds of.
RHETORICAL APPEALS AN INTRODUCTION. ARISTOTELIAN APPEALS Ethos – relies on the credibility of the author Logos – relies on logic and evidence Pathos –

RHETORICAL APPEALS AN INTRODUCTION. ARISTOTELIAN APPEALS Ethos – relies on the credibility of the author Logos – relies on logic and evidence Pathos –
What is rhetoric? There are many definitions, but “the art of speaking and writing well” is among the most straightforward. This definition is attributed.

What is rhetoric? There are many definitions, but “the art of speaking and writing well” is among the most straightforward. This definition is attributed.
The Rhetorical Triangle: Ethos, Pathos, Logos. Aristotle’s Rhetorical Triangle Aristotle taught that persuasive speaking is based on how well a speaker.

The Rhetorical Triangle: Ethos, Pathos, Logos. Aristotle’s Rhetorical Triangle Aristotle taught that persuasive speaking is based on how well a speaker.
Aristotle’s Three Ways to Persuade Logos Ethos Pathos.

Aristotle’s Three Ways to Persuade Logos Ethos Pathos.
Rhetoric The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher.

Rhetoric The goal of argumentative writing is to persuade your audience that your ideas are valid, or more valid than someone else's. The Greek philosopher.
A Lesson on Rhetorical Devices: Ethos, Pathos, Logos

A Lesson on Rhetorical Devices: Ethos, Pathos, Logos
Rhetorical Techniques.  Rhetoric is the art of speaking or writing formally and effectively as a way to persuade or influence people.  Rhetoric improves.

Rhetorical Techniques.  Rhetoric is the art of speaking or writing formally and effectively as a way to persuade or influence people.  Rhetoric improves.
Douglass’s Rhetorical Skills

Douglass’s Rhetorical Skills
Ethos, Pathos, Logos Rhetorical Strategies. Rhetoric The art of using language to persuade others. (OED)

Ethos, Pathos, Logos Rhetorical Strategies. Rhetoric The art of using language to persuade others. (OED)

Similar presentations

Ads by Google