1. Little Details, LLC An Event Planning Company Owner/Event Professional LaTasha Baldwin

2. The Beginning Determine the purpose for the event. (ex: VIP Client Appreciation) Discuss demographics of your clients or perspective guests. (ex: target market) Select venue and time of event. (ex: appropriate for the event guests) Establish a realistic budget.

3. The Details Use the demographics of your clients and, or potential guests as your guide. Create a marketing campaign (for big events this should begin 6-8 weeks out). This includes selecting appropriate give-a-ways and printed material. Outline a timeline and day-of frame for the event. How will you welcome and entertain the guests? (will you need name badges) Does this relate to the event purpose?

4. The Details continued… Research caterers and the various meal options. Select the vendor that best fits your objective. Also consider all potential food allergies. When selecting caterers focus on quality, service, pricing and your interaction with them. (ex: how easy was it to discuss your needs with them and are they responsive?) Will you need a photographer, music, rental equipment that includes linen and décor? When considering the layout – image a guest arriving and mentally walk through the event in their eyes.

5. The Details continued… At least two weeks from the event review every detail and follow-up with all vendors. Be sure to provide your caterer with the final numbers.

6. The Follow-up Determine what your final call to action will be. How will you integrate this into your event. How will you follow-up to determine the effectiveness of your event purpose? Make sure this is measurable. Send a personal thank you note with photo’s if possible. Always include something that as your brand awareness.

7. Little Details thanks you! Questions… Little Details, LLC – An Event Planning Company Owner/Event Professional: LaTasha Baldwin Contact Number: (720) 437-0009 Contact email: little_details@me.comlittle_details@me.com Contact website: www.little-details.netwww.little-details.net