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© 2014 by Life Science Nation How to Organize Your Outbound Fundraising Infrastructure
Face-to-Face Meetings Positioning Marketing Collateral & Website Creation Campaign Launch Fundraising Timeline Creating a Global Target List (GTL) KEY STAGES IN THE FUNDRAISING PROCESS © 2014 by Life Science Nation Positioning: Why are you developing your technology, how is your team’s expertise going to allow you to disrupt the market, and what are you developing Marketing Collateral & Website: Consistent branding and messaging throughout your entire company. All materials must be investor-centric! GTL: Creating a Global Target List of investors is the first step to efficiently and effectively running a campaign Campaign Launch: Utilizing the cloud infrastructure available today and greatly increase your ability to reach out to and track your ongoing investor dialogues. Face-to-face: Be prepared to travel and meet potential investors, be prepared to spend upwards of $80,000 for a 9-12 month campaign as people want to meet the team multiple times before investing.
© 2014 by Life Science Nation MARKETING COLLATERAL OVERVIEW MARKETING COLLATERAL PURPOSE ELEVATOR PITCH Explains offering in a short format that can be delivered within a minute WEBSITE Provides more detail on offering by expanding on all major points in executive summary SLIDE DECK Functions as a deep dive sales pitch in an easy-to-navigate, clearly designed layout LENGTH 1 paragraph 10 – 12 pages Typically a total of 5 – 7 tabs with sub-sections as required TAGLINE Distills company identity into a single line 1 line EXECUTIVE SUMMARY Briefly conveys opportunity in clear and concise manner 1 – 2 pages
CREATING YOUR GLOBAL TARGET LIST © 2014 by Life Science Nation Deciding Whether to use a Fundraising Partner Are you able to make the phone calls, send the emails, and follow up with potential investor lead?
CREATING YOUR GLOBAL TARGET LIST The Importance of Fit Fit means that there is an alignment between your firm and the investor on a number of common factors, be it interest in a certain subsector or technology, indication area, or other criteria. © 2014 by Life Science Nation Typical hit rates using various outbound approaches
CREATING YOUR EMAIL MARKETING INFRASTRUCTURE © 2014 by Life Science Nation Reporting – Actionable Information Clicks No Info Opens Clicks
© 2014 by Life Science Nation THE ESSENTIAL FOLLOW-UP It is extremely easy to have a dialogue go cold You need to follow up by using both phone canvassing and email marketing Providing the investor with updates keeps the dialogue alive Respect requests to be taken off mailing lists Always determine the next steps
© 2014 by Life Science Nation CONTACT US: Address: 9B Hamilton Place, Boston, MA, 02108, USA Phone: +1 (617) 600-0668 Website: www.lifesciencenation.comwww.lifesciencenation.com Email: Info@lifesciencenation.com
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