We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byKatelynn Boddie
Modified about 1 year ago
© 2014 by Life Science Nation How to Organize Your Outbound Fundraising Infrastructure
Face-to-Face Meetings Positioning Marketing Collateral & Website Creation Campaign Launch Fundraising Timeline Creating a Global Target List (GTL) KEY STAGES IN THE FUNDRAISING PROCESS © 2014 by Life Science Nation Positioning: Why are you developing your technology, how is your team’s expertise going to allow you to disrupt the market, and what are you developing Marketing Collateral & Website: Consistent branding and messaging throughout your entire company. All materials must be investor-centric! GTL: Creating a Global Target List of investors is the first step to efficiently and effectively running a campaign Campaign Launch: Utilizing the cloud infrastructure available today and greatly increase your ability to reach out to and track your ongoing investor dialogues. Face-to-face: Be prepared to travel and meet potential investors, be prepared to spend upwards of $80,000 for a 9-12 month campaign as people want to meet the team multiple times before investing.
© 2014 by Life Science Nation MARKETING COLLATERAL OVERVIEW MARKETING COLLATERAL PURPOSE ELEVATOR PITCH Explains offering in a short format that can be delivered within a minute WEBSITE Provides more detail on offering by expanding on all major points in executive summary SLIDE DECK Functions as a deep dive sales pitch in an easy-to-navigate, clearly designed layout LENGTH 1 paragraph 10 – 12 pages Typically a total of 5 – 7 tabs with sub-sections as required TAGLINE Distills company identity into a single line 1 line EXECUTIVE SUMMARY Briefly conveys opportunity in clear and concise manner 1 – 2 pages
CREATING YOUR GLOBAL TARGET LIST © 2014 by Life Science Nation Deciding Whether to use a Fundraising Partner Are you able to make the phone calls, send the s, and follow up with potential investor lead?
CREATING YOUR GLOBAL TARGET LIST The Importance of Fit Fit means that there is an alignment between your firm and the investor on a number of common factors, be it interest in a certain subsector or technology, indication area, or other criteria. © 2014 by Life Science Nation Typical hit rates using various outbound approaches
CREATING YOUR MARKETING INFRASTRUCTURE © 2014 by Life Science Nation Reporting – Actionable Information Clicks No Info Opens Clicks
© 2014 by Life Science Nation THE ESSENTIAL FOLLOW-UP It is extremely easy to have a dialogue go cold You need to follow up by using both phone canvassing and marketing Providing the investor with updates keeps the dialogue alive Respect requests to be taken off mailing lists Always determine the next steps
© 2014 by Life Science Nation CONTACT US: Address: 9B Hamilton Place, Boston, MA, 02108, USA Phone: +1 (617) Website:
B2B Go-To-Market Strategy By Ted Mercer Helping B2B Technology Companies Grow their Revenues
A Guide-How to make a 15-minute presentation template. Use this as a guide when creating your business presentation for early-stage investors. Each slide.
Student Job Centre 2012 Cover Letter Writing. Student Job Centre 2012 Cover Letters An essential step in obtaining employment is having a great cover.
Learning Objectives 6.1 Explain the importance of mission, vision, and value statement and how they set the foundation for the planning process. 6.2 Describe.
ACT Client Relationship Management System Implementation for the Armenian Development Agency Rick Shaddock, Computer Instructors Corportation And MIGA.
Marketing yourself on paper Effective CVs Karl Fraser Careers Consultant
A Publication of Bridgemark Solutions Six Keys to Generating More Sales Leads AND WINNING MORE MARKET RESEARCH PROJECTS.
CRM project. Agenda Introduction About Project Modules.
GENERAL GUIDELINES LESS IS MORE. So be brief. The enterprise jury members will rarely take time to read more than 2 pages. Dont repeat yourself. There.
Planning the Promotion Planning the Promotion Advertising and Sales Promotion Advertising and Sales Promotion 2 Public Relations and Personal Selling.
Company Name Presenter Name Contact Info Sample Template Slides 1 (Elevator Pitch) & 2 (Management Team) are required at the start of the presentation.
Recognition Ads How To Plan Your Yearbook Ad Sales Campaign To Families & Groups On Campus.
Module 2: National IEA process design and organization.
Resumes Creating Resumes That Stand Out from the Masses © 2008 Marrietta Reber Katharina Nötzel.
Presentation suggestions: Not all slides may be applicable to your business model. Keep in mind the time allotments for each section, dont over/under emphasize.
1 © 2008 SJF Advisory Services Presenting to Investors: The Elements of a Compelling Case > Durham, NC New York, NY San Francisco, CA
The Business Plan Chp. 5 ITB. What is a Business Plan? A business plan is a written description of a new business venture that describes all aspects of.
Operating your collaboration Why would you use it?How does it work? Operating a collaboration, collaborative governance or federation is challenging. Schools.
Department of Tourism, Leisure, Hotel and Sport Management - Jason Harding (PHD) Lecture One Information Systems For Service Industries NATHAN CAMPUS.
PRESENTATION OVERVIEW Typical documents used when pitching to investors Introduction to presentations Elevator Speech 15 minute presentation.
Converting Leads To Listings Overview of Presentation Preparing to handle the lead Staying organized when receiving a lead Introductory activity for.
What gets our attention?-- First meeting and beyond PRESENTATION:
Work Orders Throughout this slide show there will be hyperlinks (highlighted in blue). Follow the hyperlinks to navigate to the specified Topic or Figure.
Top Secrets To E-Marketing Success Joseph A. Mohay Online Sales Manager – GlobalDirectories.com.
CH 4: Finding Your Unique Selling Point 14 January 2014 Lectured by: OR Vitou.
From the eyes of an Administrator A general overview of e-CFunds Administrative Site, including navigation and exploring the features of this powerful.
A Knowledge InnovationTM Project Proposal for (The Producing Village) June Egypt.
©2009 Profiles International, Inc. All rights reserved. Expert Insights Seven Factors for Building Extreme Customer Loyalty.
If We Told You Our Local Card Program Can Help Your Business Reach 1,000’s of Local Customers In Your City And In Neighboring Cities For Just.98 Per Day,
NAHU Media Relations Award Criteria The Key for a Successful Media Campaign Presented by Kelly Loussedes Director of Public Affairs National Association.
© 2016 SlidePlayer.com Inc. All rights reserved.