1. DESIGNING FOR MOBILE NIKHIL J DESHPANDE

2. Nikhil Deshpande Digital Strategy Director, GeorgiaGov www.synerzip.com

3. MOBILE IS NOT THE FUTURE NIKHIL J DESHPANDE www.synerzip.com

4. “It was clear mobile use was going to take over; designing for mobile pushed you to better and simpler designs because of constraints like small screens and slow networks; and last but not least, mobile devices had capabilities like multi-touch and location detection that allowed you to create new kinds of experiences” Luke Wroblewski Founder of Mobile First, Former Yahoo VP, co-founder of BagCheck www.synerzip.com

5. THE MOBILE LANDSCAPE Source: Morgan Stanley Research / Luke W - http://www.lukew.com/ff/ www.synerzip.com

6. THE MOBILE LANDSCAPE 371K babies born every day Source: Luke Wroblewski - http://www.lukew.com/ff/ 378K iPhones sold every day 562K iOS devices 900K Activations www.synerzip.com

7. THE MOBILE LANDSCAPE 52% of US laptop owners own a smart phone Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

8. THE MOBILE LANDSCAPE 31% of US smart phone owners own a tablet Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

9. THE MOBILE LANDSCAPE 13% of Americans own laptop, tablet and smartphone Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

10. THE MOBILE LANDSCAPE Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

11. THE MOBILE LANDSCAPE Source: Nielsen Average time spent on Facebook is 6.42 hours/day www.synerzip.com

12. THE MOBILE LANDSCAPE Source: Nielsen 75% www.synerzip.com

13. THE MOBILE LANDSCAPE Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

14. MOBILE IS HERE NIKHIL J DESHPANDE www.synerzip.com

15. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

16. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

17. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

18. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

19. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

20. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

21. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

22. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

23. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

24. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

25. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

26. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

27. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

28. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

29. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

30. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

31. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

32. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

33. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

34. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

35. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

36. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

37. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

38. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

39. Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

40. MOBILE WEBSITES m.yourcompany.com www.synerzip.com

41. MOBILE WEBSITES “When people access sites using mobile devices, their measured usability is much higher for mobile sites than for full sites.” - Jacob Neilson www.synerzip.com

42. RESPONSIVE DESIGN Source: Ethan Marcotte- http://www.ethanmarcotte.com A friend once insisted to me that the plural of “moron” is “focus group.” – Ethan Marcotte Ethan Marcotte Web Designer/Developer, Speaker, Author www.synerzip.com

43. RESPONSIVE DESIGN www.synerzip.com

44. FLEXIBLE LAYOUTS www.synerzip.com

45. FLEXIBLE LAYOUTS Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com

46. FLEXIBLE LAYOUTS Source: A List Apart- http://www.alistapart.com www.synerzip.com

47. BREAKPOINTS Source: A List Apart- http://www.alistapart.com www.synerzip.com

48. FLEXIBLE LAYOUTS Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com

49. MEDIA QUERIES Source: Smashing Magazine http://www.smashingmagazine.com www.synerzip.com

50. RESPONSIVE DESIGN www.synerzip.com

51. MOBILE APPLICATIONS www.synerzip.com

52. MOBILE APPLICATIONS www.synerzip.com

53. THE DECISION POINT Native App vs. Mobile Web Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

54. 10 QUESTIONS CHECKLIST Source: Luke Wroblewski - http://www.lukew.com/ff/ www.synerzip.com

55. 1. SMART PHONE FUNCTIONALITY www.synerzip.com

56. 2. PERSONALIZATION www.synerzip.com

57. 3. COMPLEXITY www.synerzip.com

58. 4. BUDGET www.synerzip.com

59. 5. MONETIZING www.synerzip.com

60. 6. SEO www.synerzip.com

61. 7. APP STORE APPROVAL www.synerzip.com

62. 8. DATA TRANSFER www.synerzip.com

63. 9. UPDATE FREQUENCY www.synerzip.com

64. 10. ACCESSIBILITY www.synerzip.com

65. 65 www.synerzip.com Hemant Elhence hemant@synerzip.com 469.322.0349 Questions?

66. Software product development partner for small/mid-sized technology companies Exclusive focus on small/mid-sized technology companies, typically venture-backed companies in growth phase By definition, all Synerzip work is the IP of its respective clients Deep experience in full SDLC – design, dev, QA/testing, deployment Dedicated team of high caliber software professionals for each client Seamlessly extends client’s local team, offering full transparency Stable teams with very low turn-over NOT just “staff augmentation”, but provide full mgmt support Actually reduces risk of development/delivery Experienced team - uses appropriate level of engineering discipline Practices Agile development – responsive, yet disciplined Reduces cost – dual-shore team, 50% cost advantage Offers long term flexibility – allows (facilitates) taking offshore team captive – aka “BOT” option Synerzip in a Nut-shell www.synerzip.com

67. Our Clients www.synerzip.com

68. 68 Call Us for a Free Consultation! www.synerzip.com Hemant Elhence hemant@synerzip.com 469.322.0349 Thanks!