Presentation on theme: "Appendix 2 Bryson Bell Dana Cook Ian Walroven Philip Winfield"— Presentation transcript:
1 Appendix 2 Bryson Bell Dana Cook Ian Walroven Philip Winfield Tyler BuschmanJordan JonesStephanie lightAustin Bastian
2 What is a Case? A Story What do you do with the information? Case analysis typically has six partsExternal analysis, internal analysis, strategic issues, strategic alternatives, recommendations, implementation
3 Executive Summary Company Vision/Mission Company Goals A statement to reflect what the company stands for and strives towardsUnder Armour: ‘To make all athletes better through passion, science and the relentless pursuit of innovation’Company GoalsWhat the company strives to achieve internally and externally
4 Executive Summary Company Policies/Values Refers to the ethical, personal and cultural, economical values the company incorporates internally and externally when doing businessUnder Armour’s core values were founded on: innovation, inspiration, reliability and integrityCorporate and Competitive StrategiesHow the company plans on growing and progressing in the current and future market
5 External AnalysisThis section includes a description of opportunities and threats found in the specific and general external environmental sectors.Talks about the industry you are in and the competitive forces.
6 External Analysis Things to include: Competition Analysis- Porter’s 5 Forces (opportunities and threats)RivalryEntrantsBargaining power of buyerBargaining power of SupplierSubstitute ProductsBOS: talks about this in chapter 3 Reconstructing Market BoundariesExamining your Red OceanG2G: looks at this topic by referring to knowing who you are as a company and what you stand for to be successful
7 External AnalysisGeneral External Environment (opportunities and threats)Economic: what’s going on in the economyDemographic: are there new demographic changes that affect strategySociocultural: society affects trendsPolitical-legal: new laws that affect business?Technology: new technological advances
8 External AnalysisBoal's industry analysis questions address these issues“business and economic characteristics”Competitive forcesUsing all of these resources and using ideas from BOS about creating Blue Oceans, knowing your market and G2G knowledge of what companies should be doing to be great gives us a clear picture of all the things to think about when doing an external analysis
9 Internal AnalysisThe internal analysis section of a case analysis includes a description of the strengths and weaknesses found in an organization’s internal functional areas.SWOT analysisThe internal analysis section should include an analysis of top management and board of directors.Once you have analyzed all of the internal areas, you should describe the specific strengths and weaknesses you see in each area and explain why you see them as strength or weaknesses
10 Internal AnalysisStrengths/Weaknesses found in the functional areas within BLM Inc.Strategic managers strengths/weaknessesBLM’s strength: CEO is very hands onBLM’s weakness: CEO is very hands onCorporate structure strengths/weaknessesBLM’s strength: Organized into different product divisionsBLM’s weakness: Company isn’t organized around geographic marketsCorporate culture strengths/weaknessesBLM’s strength: Employees believe in the products, company is very people oriented, company emphasizes open communicationBLM’s weaknesses: none found
11 Internal AnalysisStrengths/Weaknesses found in the functional areas within BLM Inc.Production-operations strengths/weaknessesBLM’s strength: Most of the company’s production facilities are less than seven years old.BLM’s weakness: Company has a large number of suppliersMarketing strengths/weaknessesBLM’s strength: Company logo, repeat customersBLM’s weakness: Target market is narrow, Global marketing has not been effective
12 Internal AnalysisStrengths/Weaknesses found in the functional areas within BLM Inc.R&D strengths/weaknessesBLM’s strength: Current expansion of R&D facilityBLM’s weakness: No global R&D facilityHuman resources management strengths/weaknessesBLM’s strengths: Educational benefits offered to employeesBLM’s weakness: Assembly work on custom ordered motorcycles is précis and demandingInformation systems strengths/weaknessesBLM’s strength: Numerous forms of communication with employees and customersBLM’s weakness: Web site is only in English
13 Internal AnalysisThe final part of an internal analysis for a case analysis is a four part financial analysisRatio analysis and comparison to industry/company trendsGraphs and charts outlining sales, profits, and any other important financial measureslisting and explanation of a company’s financial strengths and weaknessesa statement of the companies financial condition (i.e. weak, fair, strong)
15 Strategic Issues Example Big Loud MotorcyclesTarget market is very narrowMissing significant marketing opportunities
16 Strategic Issues for Underarmour Narrow Market compared to competitionImplementation issues for new product linesNeed to expand their brand to appeal to more people
17 Strategic Alternatives Address the strategic issuesPropose at least two alternatives to address each issueDescribe what, how, who, when, and where of each alternative
18 Under Armour Strategic Alternatives Blue Ocean StrategyLooking at noncustomers through three tiersDevelop and target products towards femalesGood to GreatTechnology acceleratorsHeatGear has anti-odor technology helps prevent the growth of odor causing microbes
19 Under Armour Strategic Alternatives Strategic Issue: Men’s apparel line is more successful than the women’s. Missing out on a big opportunity since roughly half of the population is female.Strategic Alternative:What: Design and develop products for females and target through advertising aimed at females.How: Find out what women want to wear and see through current customers, surveys, and focus groups.Who: Marketing research department will be responsible for collecting information, pursuing, and developing a plan.When: Start immediately to take advantage of the opportunity.Where: Alternative will be done in U.S. market and involve input from headquarters in Baltimore.
20 Recommendations After you’ve developed your strategic alternatives… Time to make some choices.Which alternatives are you choosing? Why?Which alternatives are you rejecting? Why?
21 Recommendations Choose the best alternative Note: You can choose as many of your alternatives to “resolve” your issue as you want, as long as they’re not mutually exclusive.Explain how your chosen alternative(s) will resolve the strategic issue.
22 ImplementationDisadvantage of case analysis: can’t put your proposed ideas into actionTo overcome this, your case analysis should provide a description of what changes would have to take place if your chosen strategies were implemented
23 3 Ways to Approach Implementation Describing proposed changes in organizational structureThe proposed changes in organizational cultureSource of funding for implementing the chosen strategiesCase Study: BLM
24 Ch. 8 Blue Ocean Strategy: Build Execution into Strategy All members of the organization need to be aligned around a strategy and support itOvercome organizational hurdlesCreate a culture of trust and commitment
25 Ch. 8 Good to Great: A Culture of Discipline The main points of this chapter:Build a culture full of people who take disciplined action within the three circlesConsistent with the Hedgehog ConceptBLM case studyUnder Armour