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Smokeless Tobacco Ads It’s About Selling More Tobacco, Not Reducing Harm.

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Presentation on theme: "Smokeless Tobacco Ads It’s About Selling More Tobacco, Not Reducing Harm."— Presentation transcript:

1 Smokeless Tobacco Ads It’s About Selling More Tobacco, Not Reducing Harm

2 Marketing to Boys and Attracting New Users

3 Source: Stanford Ad Gallery,

4 “In the U.S.A. and Canada genuine cowboy, country-and-western, and sporting heroes use smokeless, enjoy it and recommend it. To a rapidly developing youth market it offers a real masculine-macho life-style image that must be beginning to make Marlboro look like a phoney.” [emphasis in original] Source: Pearson. “Smokeless tobacco.”1981. Bates No Source: Trinkets & Trash,

5 Source: Trinkets & Trash,

6 Source: Trinkets & Trash, Source: Trinkets & Trash,

7 Source: Trinkets & Trash, “…mild, probably flavoured, snuff packed in sachets like mini-teabags appears to be the most likely lead or starter product for the fastidious, hygiene-health orientated user who prefers discretion; perhaps for most beginners, certainly for females, and city dwellers. Convenience in use and disposal being a major benefit.” Source: Pearson. “Smokeless tobacco.”1981. Bates No

8 Source: Trinkets & Trash, “Could not something like those discreet mini-teabags of the Swedes provide a tobacco product which is acceptable, discreet, very convenient, clean and hygienic in appearance and use, cleaner and easier to dispose of than a cigarette, which the fastidious novice might be prepared to try and take up? Could some users not then move on to stronger products more obvious in use with more freedom of use and the promise of a macho life-style?” Source: Pearson. “Smokeless tobacco.”1981. Bates No

9 Source: Stanford Ad Gallery,

10 Discouraging Quitting and Encouraging Dual Use

11 Source: Trinkets & Trash, “… such products could produce extra business, from the smokers who would otherwise quit or are unable (or unwilling) to smoke at certain times and places, from those currently taking nicotine in less palatable and acceptable smokeless forms, and from those who would not take up smoking, but could enjoy a smokeless product with nicotine satisfaction on its own merits.” Source: Pearson. “Smokeless tobacco.”1981. Bates No

12 Source: Trinkets & Trash,

13 Source: Trinkets & Trash, “The most likely new users are cigarette smokers who face lower social acceptance as smokers and more restrictions on when and where to smoke…some people may smoke less and use smokeless products like snuff because it is more discreet and not subject to bans. Also, some ex-smokers may compensate with smokeless products like snuff.” Ferst, SL; McMillin, JM. “Research UST Inc. Company Report.” January 30, Bates No /1143

14 Source: “There is a need to clearly position the product as a situational substitute for cigarettes, rather than a replacement. Communication of secondary benefits (e.g. no odor, no second-hand smoke) may help smokers rationalize the use of a product they would rather not admit they need.” [emphasis in original] Source: RJ Reynolds. “Project MARS. Hard Tobacco.” Bates No /1084.

15 Source: Trinkets & Trash,

16 Source: Trinkets & Trash, Source: Trinkets & Trash,

17 Source: Stanford Ad Gallery,

18 Source: Stanford Ad Gallery,

19 For more smokeless print ads, visit: Trinkets & Trash Stanford Ad Gallery heme.php?token=fm_mt024.php

20 To listen to/view radio and TV smokeless ads, visit: Tobacco Documents Internet Archive These and more at A%22smokeless+tobacco%22


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