1. Political communication, the experience from the Virtual School/2012 Gemma Xarles i Jubany Gobernabilidad Democrática Comunidad de Práctica - COP México DF, México Oct. 16 – 17, 2012

2. MONTH/ YEAR October 2012 Escuela Virtual 4.500 skilled people 1.150 young people: 700 young women (60%) 450 young men (40%) 100 young afro descendants 70indigenous youth Accompany the work of UNDP Different forms: online courses, semi in-site education, self-learning courses, virtual fora, discussion classroom, SERIUOS GAMES We start from the experience and message from United Nations: DH and democracy citizenship We give tools for reflection, analysis and action Committed to ICT and the reduction of the digital divide. Agency capacity: ability of the person to transform a dream into reality, a goal in result. (Magdy Martínez- Suleiman, BDP/UNDP) Agency capacity: ability of the person to transform a dream into reality, a goal in result. (Magdy Martínez- Suleiman, BDP/UNDP)

3. Target groups Young people who want access to political life by electoral means and to formal institutions MONTH/ YEAR Impact/ Expected Results Main Topics October 2012 América Latina Serious Game : Political comunication and mass media management Meet the challenge of equity in access to political life so that young men and women may claim and demand their rights (Heraldo Muñoz) Meet the demands explained by Maricela Velázquez, México: If there are young people who want to participate they must face the structure of political parties and that is a challenge] Call upon UNDP to generate physical, virtual spaces for debate to encourage the participation of young people

4. MONTH/ YEAR Youth Participation Octubre2012 América Latina Young political leaders participated in the design of contents contributing your experiences. The teachers were young leaders or communicators 106 young people studyng 30 young political leaders of Colombia, Bolivia, Ecuador y Guatemala (counterparts from the Netherlands Institute for multiparty democracy). 50 young leaders from the Indigenous and Youth Communicators Network of Spain Fund – UNDP (indigenous and afro-descendants). 26 young and political leaders as counterparts in projects of the UNDP offices in the region. 60% of the team of Youth School: accompany the course design

5. MONTH/ YEAR Skills to strengthen Octubre 2012 América Latina Reflect on ethics within the use of the communication policy Use communication and information tools Plan and design the basic elements of a communication strategy for an election campaign and in the exercise of Government

6. The game was developed under the pretext of elections in Mediapolis, where there will not be a mayor elected, but candidates trained in political communication and media management strategies.

7. The game takes place in 4 phases which are:

8. Recognition of the media as essential tools of political communication.

9. Understand the importance of listening to citizens and the opposition to develop a political strategy.

10. Analyze resources and tools to learn how to make an optimal selection of the electoral niche.

11. Organize the agenda to carry out in the stages of a campaign to recognize processes that:

12. Build the campaign poster

13. Attend interviews

15. Webdocs multimedia online resources (with video, text, photos and audio) with comprehensive and up-to-date information on the main themes of the course.

16. The media seminar: Learn about the use of the media as a tool for building a political campaign

17. MONTH/ YEAR LESSONS LEARNT TO SHARE Octubre2012 América Latina Serious Game: Political Communication and Media management

18. THANKS! Gemma Xarles i Jubany Escuela Virtual. PNUD gemma.xarles@undp.org Skype: gemma.xarles www.escuelapnud.org