1. Keynote Panel What does the global economic crisis mean online?

2. Some comments … “The crisis will cause companies to consolidate their technology Infrastructure and reduce spending” – Jim Whitehurst, CEO, Redhat “Forecast IT spending in Asia-Pacific is expected to grow at 8.3 percent, down from a previous forecast of 11 percent, although IT hardware spending is expected to plummet” – Gartner (in CeBIT Business Review) “Customers will turn to proven technology to leverage their existing infrastructure and drive productivity” – Kevin Turner, Microsoft “Business will turn away from traditional on-premise software and towards, flat rate, lower infrastructure cost software as a service” – Marc Benioff, CEO, SalesForce

3. Scale Growing your organisation’s online performance

4. Growth and change … ‘View of the town of Sydney in the colony of New South Wales’ Thomas Watling c1799 (Art Gallery of South Australia Collection)

5. Growth and change … Original Phoenix McDonald’s – 1953 Original Apple Logo + Manual – 1976 Google ‘Corkboard’ Server – 1999 (1 of 30 – Total storage circa 95TB on 22GB hard drives)

6. Growth and change … Source: www.internetworldstats.com (Jan 2008) Internet users growing by 30% p.a. Population growth rate < 1.2% p.a. Saturation would be by 2015 Similar results for … – Per person time spent online – Per person online transaction volume – Page views – Registered domains What happens when the … – consumption rate slows? – the land-grab (domain race) ends? – revenue growth slows?

7. Online maturity? ‘View of the town of Sydney in the colony of New South Wales’ Thomas Watling c1799 (Art Gallery of South Australia Collection) What does a maturing online environment look like?

8. Online maturity? PurposeSpecific functionComprehensive StandingCautious interestDependent embrace IntegrationSelective / difficultBroad / leveraged Success Driver 1Being in the spacePosition in the space Success Driver 2Applicability of functionIntegration of function Success Driver 3Triggered responseComprehensive ROI Core DynamicsGrowth and speedBrand and effectiveness

9. What should I be doing? Moving through the ‘depth of integration’ path … – Brand – Brochure – Channel – Integral Found in the space – confirmation Providing information – communication Delivering complete outcomes – transacting Embedded within operations – value Invest in online (internal resourcing, delivery platform, sustainability) Make use of appropriate infrastructure (search, data, rich-media, networks) Build-out your position (traffic, connections, functionality, integration) Use expert advice!

10. Closing Scale 2008 A moments recap on the full day … – How organisations are using online for their business (panel) – Making use of your media assets (file library and rich media) – Getting more out of Komodo CMS (some tips and tricks) – Where Komodo CMS is headed (product roadmap) – What does the economic crisis mean online (keynote panel) – Consideration of online trends (panel) – Some thoughts on IA, Design and Search (workshop) – Thinking about scaling your organization online Thank you Please join us now for some refreshments!