1. Tourism in the Region

2. Announcement Module 6 and 7 are alternatives Don’t study both modules, that is not an efficient use of your time Don’t study both modules, that is not an efficient use of your time Choose one of these modules and get to know the examinable readings for the module you have chosen. Choose one of these modules and get to know the examinable readings for the module you have chosen. You don’t need to attend this module 6 lecture if you have selected module 7. Take a break! Read a Reading! You don’t need to attend this module 6 lecture if you have selected module 7. Take a break! Read a Reading!

3. Examinable Readings Henderson, Henderson, Milne, Milne, Scheyvens, Scheyvens, Walpole & Goodwin Walpole & Goodwin Video Cannibal Tours Video Cannibal Tours

4. Overview of today’s work A brief general overview of the importance of tourism in the region A brief general overview of the importance of tourism in the region A quick look at the social/cultural/environmental impacts of tourism A quick look at the social/cultural/environmental impacts of tourism A review of Examinable Readings A review of Examinable Readings

5. Objectives for Module 6 On successful completion of this module you should be able to Describe the significance of tourism for selected countries in the region Describe the significance of tourism for selected countries in the region Discuss the contribution makes to development in selected regional countries Discuss the contribution makes to development in selected regional countries (ignore)Discuss tourism and the development of labour in the global system (ignore)Discuss tourism and the development of labour in the global system

6. Objectives for Module 6 (ignore) Evaluate the role of transnational corporations in developing the tourism industry (ignore) Evaluate the role of transnational corporations in developing the tourism industry (ignore) Describe the socio-economic impact of the host/guest encounter (ignore) Describe the socio-economic impact of the host/guest encounter Describe socio-cultural impacts of tourism in the region Describe socio-cultural impacts of tourism in the region (ignore) Describe the social, cultural and public health aspects of sex tourism (ignore) Describe the social, cultural and public health aspects of sex tourism

7. The Regional Significance of Tourism Tourism is one of the fastest growing industries in the world. Tourism is one of the fastest growing industries in the world. It is a major contributor to international financial transfers. It is a major contributor to international financial transfers. It is Australia’s largest single export industry and export earner. It is Australia’s largest single export industry and export earner. Tourism earns twice as much as coal, Australia’s biggest commodity export Tourism earns twice as much as coal, Australia’s biggest commodity export

8. Tourism’s Economic Importance for Australia Domestic tourism expenditure $48.8bn ’01 Domestic tourism expenditure $48.8bn ’01 International tourism export earnings of $17.3bn International tourism export earnings of $17.3bn International tourism is 15% of total export earnings, and 67% of service exports International tourism is 15% of total export earnings, and 67% of service exports International visitors rose from 2.1m in 1991 to 4.8m in 2001 International visitors rose from 2.1m in 1991 to 4.8m in 2001 Tourism contributes 4.7% of GDP Tourism contributes 4.7% of GDP

9. Leisure and Work Leisure understood as a break from routinised work – so tourism is a function of industrial capitalism Leisure understood as a break from routinised work – so tourism is a function of industrial capitalism

10. Cultural Tourism The tourist gaze is fixed on ‘culture’ The tourist gaze is fixed on ‘culture’ Culture is very broadly understood – musical performances, literature, ancient ruins, exotic food Culture is very broadly understood – musical performances, literature, ancient ruins, exotic food

11. Cultural Tourism as ‘Threat’ Who controls cultural tourism in Asia Pacific countries Who controls cultural tourism in Asia Pacific countries Who controls the discourses? Who controls the discourses? Do governments speak for cultural owners? Do governments speak for cultural owners? Do multinational corporations speak for and represent Asia and Pacific cultural sites? Do multinational corporations speak for and represent Asia and Pacific cultural sites?

12. Tourism Language and Imagery Cultural tourism may ‘fix’ people, ignoring change Cultural tourism may ‘fix’ people, ignoring change

13. Tourism Structures Desire Tourist motifs (places,events) and experiences appeal to our desires for: Adventure, Escape, Pleasure, the Unknown, New Sights, New Sensations, Fantasies Tourist motifs (places,events) and experiences appeal to our desires for: Adventure, Escape, Pleasure, the Unknown, New Sights, New Sensations, Fantasies Motifs are staged by being set up, arranged and contextualised, and later thematised to make them appeal to our desires Motifs are staged by being set up, arranged and contextualised, and later thematised to make them appeal to our desires

14. TOURISM - Structure of Desire The Industry : affirms and feeds our desire; packages our pleasures for us The Industry : affirms and feeds our desire; packages our pleasures for us The Destination: delivers the desired The Destination: delivers the desired

15. Web Sites World travel and Tourism Council World travel and Tourism Council Bureau of Tourism Research Bureau of Tourism Research The Wolrd Tourism Organisation The Wolrd Tourism Organisation The World Bank – for statistics The World Bank – for statistics The Asian development Bank The Asian development Bank Use Google to find the Home pages for these sites Use Google to find the Home pages for these sites

16. Useful Journals The Annals of Tourism Research The Annals of Tourism Research The Journal of Tourism Studies The Journal of Tourism Studies

17. Tourism as Vandal: Environmental, Social and Cultural Damage Cartoons from the daily newspaper Cartoons from the daily newspaper The Bali Post

18. Tourism in the Asia Pacific Many countries in this region have relied upon tourism as a development strategy. Many countries in this region have relied upon tourism as a development strategy. The region has become a significant destination for international tourists. The region has become a significant destination for international tourists. BUT the growth of tourism has brought both benefits & costs (impacts) BUT the growth of tourism has brought both benefits & costs (impacts)

19. Objectives for Module 7 On successful completion of this module you should be able to Describe the significance of tourism for selected countries in the region Describe the significance of tourism for selected countries in the region Discuss the contribution makes to development in selected regional countries Discuss the contribution makes to development in selected regional countries Describe socio-cultural impacts of tourism in the region Describe socio-cultural impacts of tourism in the region