Presentation on theme: "BASICS OF PLANT MERCHANDISING Using valuable merchandising techniques to achieve beautiful results."— Presentation transcript:
BASICS OF PLANT MERCHANDISING Using valuable merchandising techniques to achieve beautiful results
Tools of the Trade There are several basic merchandising techniques that, when employed correctly, help to maintain a beautiful and impressive garden center!
Basics of Plant Merchandising Consolidating Striping Waterfalling Facing Product Fronting Product Illusion of Fullness
Consolidating Plants and Condensing Racks Merchandisers must combine plants in trays to maximize space and improve appearance BeforeAfter
Before After Merchandisers must also combine plants on racks to maximize space and improve appearance Consolidating Plants and Condensing Racks
Striping Place plants, within specific varieties and price points, in rows according to their color from one side – of the table, pallet or rack – to the other
Striping Hanging baskets are striped ACROSS the tables too! No matter which side of the table, pallet or rack they are walking on So the shopper is exposed to EVERY variety and color of plant available
Waterfalling Place plants, within the same variety and price – on the table, pallet or rack – To the tallest at the back From the shortest at the front
Facing Tags If the plant pots at the edge of the table, pallet or rack have information TAGS inserted Those TAGS must be placed precisely at the center of the pot, FACING the aisle
Facing Pots The most decorative or informative information on the pot must be centered and FACING the aisle
Fronting Product The Merchandiser must FRONT all product by placing it on the edge of the surface, and lining it up like perfect little soldiers BeforeAfter
Illusion of Fullness Spread plants out evenly across available space Do NOT bunch plants unevenly and leave large open gaps of table space
Mirror Image Plants on a well-merchandised table will be symmetrical from the mid-line
Faster and Better! You will see that as you merchandise each table, pallet or rack, and use appropriate merchandising techniques, you become faster and better at what you do!