1. Installer app The VELUX Installer app is a tool that provides easy access to high quality video of daylight simulations, product demonstrations and loads of inspirational footage. Use the app it to inspire your clients with their options for improving indoor living. Besides inspirational material VELUX Installer gives you access to up-to-date brochures, technical specifications and tools for finding the right replacement products. The app is available for Ipad only (by 2013) Target group Installers Benefits Updated documents: Catalogs, brochures and product information Organization of projects and customers: Checklists, customer overview and mail to customers VELUX Service: Contact VELUX, request customer service technicians, and more Inspirational examples: Lots of galleries and videos Individual planning assistance: 5-step planner & Replacement Configurator News & promotions: Latest news and promotions and newsletters Local resources Translation via SharePoint (2 days) Requirements Dream site or MLR gallery, Brochure list, New list, Installation guides (comes with the app) Feedback and learnings (Sep 2013) V-D has 5.500 downloads in 18 month. This is by far the largest market by now. V-DK and V-NL are seing approx 50 downloads a month Checklist section as very flexible, but should perhaps be replaced by a configurator in the future The app is introduced on 9 markets by 2013 Who to contact? Thomas Melchior Jensen 1 Thomas

2. Experience app The Velux experience app has been introduced to inspire the end-user. With the VELUX Experience App you can compare different VELUX solutions in the same room and visualize the difference in indoor natural lighting. The app is available for iPhone and Android phones (by 2013) Target group End users Benefits Browse VELUX windows in inspiring visualizations and experience the benefits of indoor natural lightning Try out the same windows in your own room to capture your idea for home improvement Share your ideas with family and friends via email, Twitter, Facebook and Flickr Find the nearest showroom, dealer or installer to get professional advice and quotes Try out and compare a range of popular VELUX blinds Browse inspirational footage of indoor daylight solutions See visualizations of daylight sweeping through roof window lit rooms Local resources Approx. 1 days work to adjust the Master and translate the relevant lists etc. In SharePoint Requirements Dream site or MLR gallery, Dealer/Installer locator Feedback Germany is by far the largest market for downloads of the app. They are seing approx 300 downloads a mobth in 2013. V-DK is having approx 100 downloads a month The app is introduced on 15 markets by 2013 Who to contact Thomas Melchior Jensen 2 Thomas

3. Presenter app A new and easy way for VELUX to showcase information and products in a business-to-business perspective. Use this handy tool in your sales advice to present VELUX products and services to your clients in a more graphic and desirable way. The app will be available through our VELUX network. Every employee with an VELUX iOS device can download the app via Afaria/our internal "VELUX App Store". (The app can NOT be downloaded via Apple app store). The app re-uses content from the relevant desktop site based on your language/region settings on your iPad 3 Thomas Target group Internal app targetting for VELUX Sales Reps Benefits New generation (V22): videos, installation, product information Brochures & Catalogues Installation instructions for all assortments Sales presentations Videos & Image galleries for Inspiration and Installation purposes Contact information on customers News and promotions Local resources Approx. ½ days work to adjust the Master and translate the relevant lists etc. In SharePoint Requirements Dream site or MLR gallery, Brochure list, New list, Installation guides (comes with the app) Feedback Sales reps are happy that they always have easy access to the latest docuements etc. Who to contact Thomas Melchior Jensen

4. Roof Pitch app Target group Installers Benefits Increased branding value Local resources None Requirements None Feedback None Who to contact Thomas Melchior Jensen 4 Thomas The app is a stand alone tool, that measures the roof pitch.

5. Roof Window configurator Target group End users, Installers, Dealers, Specifiers, Sales reps...? Benefits Endusers having used the configurator should be better “educated” in the further decision process and not least in their talk with installers etc. Remember: Not a guide but a configurator Focus on the price effect when adjusting relevant parameters Pre-selected configuration => fast and easy price indication Focus on end-users Make it easy to navigate through the VELUX product range Not a picklist Local resources The tools needs a full data input from SAP via a PCS file. The file needs some adjustments and requires approx 1 days work. Translation files needs to be localised taking approx 2 days. Further adjustments and testing requires approx 4 days work Requirements THE TOOL IS NOT OPEN FOR ROLL OUT YET Feedback Not available yet. Pilot phase is on-going 5 Thomas This tool is developed to be implemented on the VELUX websites. Via pre-selected configurations the user has a fast and easy access to prices for the full window installation including blinds, flashings etc. The tool enables the user to adjust different parameters like Operation, Frames, Panes etc. And see the price effect immediately. The pre-selected setup enables direct linking from product pages with the correct/relevant choices already pre- selected when starting the configurator.

6. Web Performance Dashboard Target group Primarily Marketing Managers and Webmasters in the VELUX organisation Benefits Easy access to identify “Low hanging fruits” to improve the sites ranking in search engines. Easy access to correct errors etc. directly in the backend from the Dashboard Local resources The Dashboard already tracks all websites, but local effort is of course needed to adjust issues Requirements None Feedback 6 Thomas This dashboard gives you an easy overview of the most important KPI’s (Key Performance Indicators) and benchmarks for the main websites. The overall idea is to indicate how search engines like Google would evaluate our site and thereby rank it in search results. Data is retrieved from Webtrends and from an IIS tool and all markets are being displayed.