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Fluency and Processing Styles The study of Alter et al. (2007):Alter et al. (2007): It is known that positive mood signal that the interaction between person and environment is going smoothly; therefore not much has to be done, and people can think heuristically. In contrast, negative mood signals that something is wrong and attention is needed; people have to think analytically (Bless et al., 1990; Bohner et al., 1992).Bless et al., 1990Bohner et al., 1992 Contributor© POSbase 2009
Fluency and Processing Styles Similarly, high processing fluency may signal that the interaction between person and environment is going smoothly; therefore not much has to be done, and people can think heuristically. In contrast, low processing fluency signals that something is wrong and attention is needed; people have to think analytically.processing fluency Alter et al. (2007) tested this assumption. © POSbase 2009
Fluency and Processing Styles In one of their experiments, they gave participants the Cognitive Reflection Test (CRT). In this test, an intuitively plausible answer contradicts the correct answer which can be found after some thinking.Cognitive Reflection Test (CRT) The authors presented the CRT in an easy-to-read font (fluent condition) for one group and in a difficult- to-read font (disfluent condition) for another group. © POSbase 2009
Fluency and Processing Styles From the three tasks in the CRT, participants in the fluent condition solved 2.45 tasks on average, whereas the participants in the disfluent condition solved 1.90 task. From the participants in the fluent condition, 90% made at least one mistake, but only 35% of the disfluent condition did so. © POSbase 2009
Fluency and Processing Styles Other experiments in the same article showed that processing ease, compared to processing difficulty, led to more heuristic processing in product evaluation, the representativeness heuristic, and syllogistic reasoning. In sum, the studies supported the notion that easy processing signals that the situation is well, eliciting heuristic processing, whereas processing difficulties signal problems and elicit analytical processing (see Song & Schwarz, 2008, for a similar finding). Song & Schwarz, 2008 © POSbase 2009
Fluency and The Moses Illusion The study of Song & Schwarz (2008):Song & Schwarz (2008): It is known that positive mood signal that the interaction between.
Mood and cognitive processing styles The experiment of Bless et al. (1990).Bless et al. (1990). Positive mood is a signal that the interaction with the.
What is Perceptual Fluency? The study of Reber et al. (2004):Reber et al. (2004) Perceptual fluency is the subjective experience of ease with which an.
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False Truth The experiment of Brown and Nix (1996):Brown and Nix (1996): Research indicates that repeated exposure to statements enhances the rated truth.
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Mood-congruent memory and judgment The experiment by Forgas and Bower (1987):Forgas and Bower (1987): Participants were given false feedback about success.
$1,000,000 $500,000 $100,000 $50,000 $10,000 $5000 $1000 $500 $200 $100 Is this your Final Answer? YesNo Question 2? Correct Answer Wrong Answer.
What is dyslexia?. Definition of Dyslexia adopted by IDA Dyslexia is a specific learning disability that is neurological in origin. It is characterized.
Two-factor theory of emotions The experiment of Schachter and Singer (1962):Schachter and Singer (1962): Gregorio Marañon (1924)Gregorio Marañon (1924)
Leadership Process - use of non-coercive influence to direct and energize others to behaviorally commit to the leader’s goals Characteristic behaviors.
When did Elvis die? Contributor© POSbase 2004 People may not use the availability heuristic for judging only frequencies (Lichtenstein et al., 1978; Tversky.
MMAP Middle School Math Through Applications Project Dahwun Deepak Gazi Scott Sun-Young.
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The study of Dutton and Aron (1974):Dutton and Aron (1974): The two-factor theory of emotion by Schachter and Singer (1962) makes the following prediction:emotion.
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Presented by: Kate Howell Summer Institute Do you TWEET? BISD has a new hashtag (#) that we will use anytime any one of us engages in professional.
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