1. Career Appendix RETAIL MANAGEMENT: A STRATEGIC APPROACH, 10th Edition BERMAN EVANS

2. CA-2 Opportunities in Retailing  As owner of a retail business  As a retail employee

3. CA-3 Ownership Three-quarters of retail outlets are sole proprietorships Many of today’s retail giants began as independents –Wal-Mart –Home Depot –J.C. Penney –McDonald’s –Sears

4. CA-4 Getting Your First Position as a Retail Professional  Search for Opportunities  Prepare for Interviews  Evaluate Options

5. CA-5 Searching for Career Opportunities in Retailing Do not “place all your eggs in one basket” Be serious and systematic in your search Use directories with lists of retailers and current job openings Rely on the “law of large numbers” (It may take 10-20 contacts to get 2-4 interviews) Make sure your resume and accompanying cover letter highlight your best qualities Show your resume to at least one professor

6. CA-6 Preparing for the Interview Adequately research each firm Anticipate questions and plan general responses Treat every interview as if it is the most important one Be prepared to raise your own questions Dress appropriately and be well groomed Verify the date and place of the interview Have a pen and pad available to record information after the interview is over Write a note to the interviewer within a week

7. CA-7 Evaluating Retail Career Opportunities What activities do you like? What are your personal strengths and weaknesses? What are your current and long-term goals? Do you want to work for an independent, a chain, or a franchise operation? Does the opportunity offer an acceptable and clear career path? Does the opportunity include a formal training program?

8. CA-8 Evaluating Retail Career Opportunities (cont.) Will the opportunity enable you to be rewarded for good performance? Will you have to relocate? Will each promotion in the company result in greater authority and responsibility? Is the compensation level fair relative to other offers? Can a good employee move up the career path much faster than an average one? If owning a retail firm is a long-term goal, which opportunity is the best preparation?