Digital Inclusion Business and Economic Development Applications and Utilization
Group Assignment Identify facilitator (person with fewest letters in name) Identify three to five questions that your group wants discussed at this session Write the questions on large post-its Appoint representative (person with most letters in name) Representative reads and posts questions
Broadband Networks and Infrastructure What is it?
Broadband Differentiators Physical Capacity Download & upload speeds Reliability Latency Security Service Limitations Bandwidth caps Coverage area Permitted # of connecting devices Pricing Installation Subscription Bandwidth pricing model
Technology Comparison Fiber Optics Huge bandwidth (Gb) Symmetric Reliable, low latency & secure Expensive to install Upgrade via electronics Cable/Twisted Pair Bandwidth dependent on fiber (40-100 Mb) Asymmetric Reliable, low latency and secure Expensive to install Upgrade via fiber and electronics Cellular Wireless Mobile 4G speeds (up to 40 Mb) Spectrum limitations High price per Gb Fiber dependent Relatively cheap to deploy Upgrade via towers, fiber and electronics
Technology Comparison Fixed Wireless Limited bandwidth (less than 10 Mb) Asymmetric Reliable, low latency & secure Inexpensive to install Upgrade via electronics and bandwidth to the tower Satellite Up to 12 Mb Asymmetric High latency Reliable and secure Inexpensive to install Upgrade via new satellites and end- user electronics One speed; price based on usage Wi-Fi Hot Spots Free and subscription-based Speed depends on wired connection and electronics Generally unsecure Promoted by cellular carriers to offload from cell network Inexpensive to deploy Upgrade via wired service and electronics
Assessment Existing providers and existing / prospective services Users and existing /future demand Prospective partners Technology choices Community appetite for adventure
Assessment Questions Providers What services are our existing providers delivering now? Are upgrades scheduled? Do these services meet our current & future needs? Which, if any, parts our our community are underserved? Is there available middle mile fiber available for use by competitors? Are other providers interested? Is an incremental improvement an asset or detriment to a quality long-term solution? What is your community really willing to do as a partner? Consumers What is the overall consumer satisfaction level? What are the critical issues around any service dissatisfaction? How are key institutions obtaining broadband services? Is collaboration likely among key consumers? What are the other barriers to sophisticated use of technology within the community? What is the potential for growing consumer demand?
Studies Feasibility Community funded and owned Consultant responsibility is to community Considerations Market Technology Costs Financing Operations Partnership opportunities Process drives decision-making and partnership development Leads to fact-based public sector decisions and/or negotiations with prospective partners Partnership Development Study co-funded and co-owned by community and prospective provider partner Questions Who is the consultant’s client? Who owns the information? Commitment conditions of provider partner should be obtained in advance More limited study Market Costs Financing Partnership agreement Should lead to yes or no decision by partners
Successful Public-Private Partnerships GovernmentExamples Proving direct funding to providers Lac qui Parle EDA with Farmers Mutual Cook County with Arrowhead Electric Serving as anchor tenantsBrainerd School District with CTC ECMECC with US Cable/SCI Anoka County with Zayo Public fiber rings for use by private providers City of Little Falls with CTC City of Eagan in open access model Scott and Carver Counties Providing tower space for wireless providers Many, many examples In partnership with other cities City of Windom with the Southern MN Broadband Services
Deployment Dynamics FCC USF/other funding changes are slowing CLEC expansion by rural telephone co-ops FCC CAF fund users only required to meet the 4 Mb/1 Mb standard FCC prospective changes to allow other entities to use CAF funds to deploy broadband 4G wireless is emerging as an alternative home service and further fragmenting the rural marketplace 700 MHz wireless deployments with licensed spectrum FirstNet national wireless data network
Digital Inclusion Elements Enabled Citizens ConnectivityTrainingComputers
Provide Computers Refurbished computers from PCs for People or others Discounted new devices through Comcast Internet Essentials or others School 1 : 1 programs
Provide Training Digital literacy through library, ABE or workforce center Culturally sensitive for selected population groups Multi-language availability to meet target group needs Tied to important life purposes School portals for parents Employment sites for job seekers Health, finance and companionship for older adults
Provide Connectivity Partner w/local ISPs/Lifeline programs Wi-Fi hot spots Libraries and other public access spots.
Integrated Strategies Required! Broadband Availability Business Utilization Skills Development Marketing
Broadband Availability Big Users Adequate bandwidth Redundancy Competitive pricing Disaster recovery Small and Home Businesses Adequate bandwidth Customer and tech support service Networking & security E-commerce, social media and web Data Centers Multiple fiber sources Electricity Affordable Reliable Redundant
Business Utilization Bandwidth required = from very low to Gb Increase leadership tech IQ Training Technical assistance Networking Ensure strong tech support vendor community Creation of shared facilities Networking & collaboration Available bandwidth Printing and hardware Applications
Skills Development Ensure an adequate tech workforce Create Attract Maintain Support the Tech workforce Networking Shared learning Cross-organization tech support
Marketing Create and maintain a tech savvy online community image for both internal and external audiences Web Facebook Twitter Key components Broadband Network and bandwidth Available tech-ready space Business Utilization Highlight best practices within community Skills Development Colleges and K12 Lifelong learning Peer to peer
Realizing Full Value Manage the Business Research and Buy Market and Sell Communicate
Types of Apps Analyze and Use Big Data Video- conferencing Mobile Remote Consulting & Management Marketing
Promotion Strategies Demonstrate best practices of utilization Document the ROI of technology investments Provide coaching to set strategy and make choices Provide local businesses access to vendors Provide financial incentives for innovation
Digital Inclusion Business and Economic Development Applications and Utilization Start Someplace!
Discussion Bill Coleman firstname.lastname@example.org