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IMAX Events Summary May 18, 2011. Global Events Special Events Conferences & Sponsorships Corporate Events Screenings Investor Events CorporateSpecial.

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Presentation on theme: "IMAX Events Summary May 18, 2011. Global Events Special Events Conferences & Sponsorships Corporate Events Screenings Investor Events CorporateSpecial."— Presentation transcript:

1 IMAX Events Summary May 18, 2011

2 Global Events Special Events Conferences & Sponsorships Corporate Events Screenings Investor Events CorporateSpecial Theatre Launches Sales Film PremieresBoard Events Portable Theatre Technology Film Press ConferencesMajor Announcements

3  3 IMAX Analyst & Investor Day conferences  IMAX transfer to New York Stock Exchange  3 Annual Shareholder Meetings  40+ Investor Relations conferences and road shows  12 Investor Conference Calls; including live calls from Santa Monica and China  2 Davos media schedules for CEO  4 international press conferences  2 IMAX documentary film premieres and receptions  24 Friends & Family screenings  3 fan-based promotional events for tent-pole films  Several press screenings Erin Morrison Investor RelationsCorporate CommunicationsFilm Marketing Played a key role in nearly 100 events!

4 3 DateFilm March 2009Watchmen March 2009Monsters vs. Aliens May 2009Star Trek June 2009Transformers: Revenge of the Fallen July 2009Harry Potter and the Half-Blood Prince October 2009Michael Jackson’s This Is It November 2009A Christmas Carol December 2009Avatar March 2010Alice in Wonderland March 2010Hubble 3D March 2010How to Train Your Dragon May 2010Iron Man 2 DateFilm May 2010Shrek Forever After June 2010Toy Story 3 June 2010The Twilight Saga: Eclipse July 2010Inception November 2010Megamind November 2010Harry Potter and the Deathly Hallows: Part 1 December 2010TRON: Legacy January 2011The Green Hornet February 2011I Am Number Four March 2011Sucker Punch April 2011Born to Be Wild May 2011Pirates of the Caribbean: On Stranger Tides Managed 24 Friends & Family Screenings

5 Planning Pre- production Production Post- Production  Determine conference objectives and preliminary budget  Identify possible dates and locations  Conduct site visits and meet with vendors  Negotiate and sign contracts  Prepare master schedule and floor plans  Invite guest, confirm attendance  Confirm on-site media activities, schedules and VIPs  Review event space, layout, and collateral materials  Emphasize communication lines and responsibility levels to meeting staff  Thank guests and speakers  Determine event success: ROI, survey, evaluations  Reconcile event budget Event Planning, Execution & Management Process

6 5  Support Global Events department and overall growth and success of the organization  Take on greater responsibility and further demonstrate commitment to IMAX  Establish role that capitalizes on intangible strengths critical to success at IMAX  Fill immediate needs given current momentum/pace of expansion  Capitalize on knowledge of the organization and industry  General business acumen (“getting it”) and ability to navigate political dynamics Opportunities  Develop and implement benchmarks/processes to evaluate event performance and ROI  Serve as a “brand policeman” to ensure the correct terminology, assets, etc. are used at all events  Strengthen communication among departments for event needs  Enhance IMAX events with technology, digital and social media Premium Entertainment Event Leaders! Professional Objectives

7 Events Summary

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9 IMAX Company IMAX Social Media IMAX Event Marketing


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