Presentation on theme: "IMAX Events Summary May 18, 2011. Global Events Special Events Conferences & Sponsorships Corporate Events Screenings Investor Events CorporateSpecial."— Presentation transcript:
IMAX Events Summary May 18, 2011
Global Events Special Events Conferences & Sponsorships Corporate Events Screenings Investor Events CorporateSpecial Theatre Launches Sales Film PremieresBoard Events Portable Theatre Technology Film Press ConferencesMajor Announcements
3 IMAX Analyst & Investor Day conferences IMAX transfer to New York Stock Exchange 3 Annual Shareholder Meetings 40+ Investor Relations conferences and road shows 12 Investor Conference Calls; including live calls from Santa Monica and China 2 Davos media schedules for CEO 4 international press conferences 2 IMAX documentary film premieres and receptions 24 Friends & Family screenings 3 fan-based promotional events for tent-pole films Several press screenings Erin Morrison Investor RelationsCorporate CommunicationsFilm Marketing Played a key role in nearly 100 events!
3 DateFilm March 2009Watchmen March 2009Monsters vs. Aliens May 2009Star Trek June 2009Transformers: Revenge of the Fallen July 2009Harry Potter and the Half-Blood Prince October 2009Michael Jackson’s This Is It November 2009A Christmas Carol December 2009Avatar March 2010Alice in Wonderland March 2010Hubble 3D March 2010How to Train Your Dragon May 2010Iron Man 2 DateFilm May 2010Shrek Forever After June 2010Toy Story 3 June 2010The Twilight Saga: Eclipse July 2010Inception November 2010Megamind November 2010Harry Potter and the Deathly Hallows: Part 1 December 2010TRON: Legacy January 2011The Green Hornet February 2011I Am Number Four March 2011Sucker Punch April 2011Born to Be Wild May 2011Pirates of the Caribbean: On Stranger Tides Managed 24 Friends & Family Screenings
Planning Pre- production Production Post- Production Determine conference objectives and preliminary budget Identify possible dates and locations Conduct site visits and meet with vendors Negotiate and sign contracts Prepare master schedule and floor plans Invite guest, confirm attendance Confirm on-site media activities, schedules and VIPs Review event space, layout, and collateral materials Emphasize communication lines and responsibility levels to meeting staff Thank guests and speakers Determine event success: ROI, survey, evaluations Reconcile event budget Event Planning, Execution & Management Process
5 Support Global Events department and overall growth and success of the organization Take on greater responsibility and further demonstrate commitment to IMAX Establish role that capitalizes on intangible strengths critical to success at IMAX Fill immediate needs given current momentum/pace of expansion Capitalize on knowledge of the organization and industry General business acumen (“getting it”) and ability to navigate political dynamics Opportunities Develop and implement benchmarks/processes to evaluate event performance and ROI Serve as a “brand policeman” to ensure the correct terminology, assets, etc. are used at all events Strengthen communication among departments for event needs Enhance IMAX events with technology, digital and social media Premium Entertainment Event Leaders! Professional Objectives
IMAX Company IMAX Social Media IMAX Event Marketing