Presentation on theme: "A DIVISION OF ACCO BRANDS. 2 Confidential Agenda Corporate Summary Routes to Market Brand Promise Products Consumers 30 Years of Recognized."— Presentation transcript:
A DIVISION OF ACCO BRANDS
2 Confidential Agenda Corporate Summary Routes to Market Brand Promise Products Consumers 30 Years of Recognized Innovation Partner Program Q & A
3 Confidential Corporate Summary
4 Confidential Our Vision the best-run company as an employer, supplier, partner delivering long-term profitable growth Our Values we are a global team integrity, respect, diversity, responsibility Our Leadership Promise a culture of high performance leading by example and the highest standards the best interests of ACCO Brands Our Core
5 Confidential Broad, Balanced, Global
6 Confidential Corporate Highlights Scale player in global industry Portfolio of leading brands Low-cost responsive supply chain Strong free cash flow generator Simplified / lean organizational structure Experienced global management team Well-positioned for growth as world economic climate improves
7 Confidential Taking share in challenging economic environment Re-alignment of sales & marketing resources making us a marketing-driven organization Increase penetration in mass channel Drive deeper category penetration Utilize leading brand positions to grow share of category; eliminate tertiary products and brands and help customers rationalize tier private label offering Accelerating new product generation Investing appropriately in new product development to ensure robust pipeline across portfolio Accelerate introduction of new products already in development Maintained investment in product generation despite large reductions in SG&A Well Positioned for Growth
8 Confidential Financials Our products are marketed in over 100 countries across the globe More than 900 million people are in touch with our brands every year We are the #1 brand or #2 brand in our core categories Very balanced domestic & international revenue contribution Taking share in a recessionary environment Accelerating new product generation & development
9 Confidential Kensington Route to Market
10 Confidential How Kensington goes to Market Distribution -Full Lines - Specialty 5 Main NA partners 7 EMEA 8 APAC 8,000+ inside/outside sales staff Customers -Small, Medium Bus. -Large Accounts -Enterprise 3,200,000+ business users Larger companies increasingly sophisticated Retailers -National -Regional 25+ National retail partners 7,000+ retail 9,000+ Retail Significant influence at point of purchase for home buyers Mail Order -Catalog -E-tail -DMR 30+ national and regional partners Experiencing high growth and increased use of Internet Consumers -SOHO -SMB -Enterprise 2,300,000 new home & small business users Split between poorly informed 1st time buyers and experienced users 33% of Revenue 67% of Revenue Business Channels Resellers active resellers in Database 6,000 sales professionals Retain significant influence in brand and product decisions Consumer Channels
11 Confidential Channel Partners
12 Confidential Kensington Geographic Coverage R & D ACCO/Kensington Sales and Marketing Regional Stocking Distributors Operations Admin Geographic
13 Confidential Kensington Brand Promise
14 Confidential Our Brand Promise smart. Every product we innovate is engineered by Kensington with the User in mind safe. Kensington products are high-quality, safe, risk- free and protect you and your mobile devices simple. Kensington products are easy to use, intuitive and increase productivity
16 Confidential Our Product Solutions Security Products that act as your first line of defense to keep your data safe. Productivity Products with clever, innovative features to keep individuals productive in the office, in the home or on the go. Protection Consistent and reliable solutions protect you and your devices.
22 Confidential Features Tamper Resistant An advanced rotating disc-locking mechanism is used making ClickSafe one of the most tamper- resistant locks. Lockhead Die cast metal housing resists attack and protects the locking mechanism – toughest laptop lock available Pivot and Rotation A rotating head and pivoting cable allow you to easily position and engage the lock. Kensington Security Anchor The tough metal injection molded alloy anchor is perfectly shaped for the securest possible engagement with the ClickSafe locking mechanism. Mounts into the Kensington Security Slot found in 99% of computers Advanced Cable Construction A 7x7 configuration is specifically used to combat attacks. A protective sheath provides further protection Keying System Available as Master Keyed or Single Keyed One Click Installation Simple, one click and it’s locked instillation ClickSafe® Keyed Computer Lock One click for a secure workplace.
23 Confidential iPad2 Security Case Security and improved usability for iPad 2 Security: Unparalleled iPad security case, compatible with ClickSafe® and T-Bar™ locks Productivity: Stand for typing in landscape mode, improved grip for use in portrait mode Port and speaker compatible Provides access all buttons, ports and cameras Built in typing stand Ideal typing angle when in landscape mode Elegant, thin form factor Thin yet durable plastic protects iPad and maintains sleek look and feel Lock compatibility Works with ClickSafe® lock or standard T-Bar™ style lock Security Form fitting design resists prying to protect the iPad from being stolen Quick, easy security Adjustable slider bar allows quick access to ClickSafe® Security Anchor or covers it when not in use SecureBack™
24 Confidential iPad2 Security Case with 2-way Stand Security, usability and flexibility for iPad 2 Security: Unparalleled iPad security case, compatible with ClickSafe® and T-Bar™ locks Productivity: Built in 2-way stand allows for typing, viewing or display mode Port and speaker compatible Provides access all buttons, ports and cameras Typing mode Ideal typing angle when in landscape mode Elegant, thin form factor Thin yet durable plastic protects iPad and maintains sleek look and feel Viewing mode Perfect for watching a movie or surfing the web Ultimate flexibility 2-Way flip out stand allows for typing or viewing mode in landscape mode SecureBack™
25 Confidential SecureBack™ iPad2 Security Case with ClickSafe® Lock Security and improved usability for iPad 2 Security: Unparalleled iPad security case with the highest security device lock available Productivity: Stand for typing in landscape mode, improved grip for use in portrait mode Built in typing stand Ideal typing angle when in landscape mode One click installation Simple, one click and it’s locked installation Lock compatibility Works with ClickSafe® lock or standard T-Bar™ style lock Advanced Cable Construction A 7x7 configuration is specifically used to combat attacks. A protective sheath provides further protection Quick, easy security Adjustable slider bar allows quick access to ClickSafe® Security Anchor or covers it when not in use Lockhead Die cast metal housing resists attack and protects the locking mechanism – toughest laptop lock available Pivot and Rotation A rotating head and pivoting cable ensure compatibility in all viewing modes
26 Confidential Features KeyFolio™ Pro Universal Removable Bluetooth® Keyboard Case for 10” Tablets Adjustable Stand Fine Tune your viewing angle for typing, browsing, reading with 7 individual notched positions for 70˚ to 22˚ angles of viewing StrongFit™ Corners Innovative StrongFit Corner mounts using Industry-Grade Velcro, enables you to easily get a secure custom fit for a wide range of tablet sizes and thicknesses. Removable Performance Keyboard Be productive with high Performance scissor keys optimized for touch-typist. The removable keyboard provides optimal flexibility for ergonomic set-up on any flat surface NEWNEW Special features ensure your tablet is safe and protected while offering access to buttons, ports, and jacks. Optimized for Android™ Special keys optimized for use with Android based tablets (such as: Samsung Galaxy, Motorola Xoom, Asus Eepad, and more) A stylus loop lets you carry a stylus for your tablet without risking damage to the tablet screen. Protection and Style The two-tone case exterior includes a ridged area for a solid grip. The elastic band wraps around the outside of the case providing an extra level of protection against slips or drops.
27 Confidential Features Deluxe travel case Low-battery indicator Intuitive four- button layout MicroSD slot Receiver stores inside On/off switch Presenter Pro Remote Green Laser & Memory Easily store presentations and data
28 Confidential Features Wireless Security Tether™ and Battery/Case for iPhone Faceplate Design Case Minimal footprint case that offers protection against drops and scratches to the back glass surface of iPhone Integrated App Control security functionality & settings Back Up Power on the Go 1500 mAh integrated battery pack, enough power to get you through your day BungeeAir Fob Versatile design can be stored in 3 ways; keychain, clothing clip & in pocket 2 Way Wireless Leash When leash is broken the phone screen locks and the BungeeAir fob alarms Find Feature Utilize the 2 way wireless leash to find either your phone or BungeeAir fob BungeeAir™ Power
29 Confidential Features AbsolutePower™ 100W Triple Charging Mobile Power Adapter Simultaneously Charge Laptop + Phone + Tablet Interchangeable Power Tips Includes 9 tips for compatibility with all top selling laptop brands 100W Smart Power Highest output/smallest form factor charger offering the convenience of a single adapter to guarantee simultaneously charge multiple devices Functional Industrial Design Random Groove design protects from fingerprints and scratches, and contributes to low operating temperature control Tips for Life Free tip replacement program as part of registration 2 Integrated USB Ports One full size 2.1A USB port to charge high power tablets and one micro USB to charge quickly charge phones
30 Confidential Features Orbit™ Wireless Mobile Trackball Wireless Mobile Trackball Low battery indicator Snap-in Ball with Optical Technology Precise tracking with no cleaning required Capacitive touch scroll ring Unique capacitive touch scroll ring lets you move effortlessly through web pages and documents Wireless Technology Works wherever you do without cable clutter. Nano receiver stores inside for easy portability Ergonomic Design Ergonomic centered-ball design gives you more comfort and control TrackballWorks™ Software Downloadable software to customize and reprogram your trackball buttons
31 Confidential Our Consumers
32 Confidential Logic IT Pro Young Metro Finance/ Meetings Young Mobile Pro Through lifestyle imagery we then define who our ‘consumers’, the ‘environments’ and usage models we consider in our design process Medical CEO Business Pro Our Consumers
33 Confidential Young Metro Place Anywhere People Social Mobile Anywhere Non – Business Product Productivity Protection Kensington is focused and committed to providing just what the younger highly mobile consumer is looking for and needs.
34 Confidential Financial/Meetings Place Office Breakout Boardroom People Teamwork Collaboration Product Productivity Security Kensington really understands the office environment, collaborative work spaces, meeting environments as well as the Financial Vertical markets and designs to their specific requirements.
35 Confidential Young Mobile Professional Place Coffee Shop Restaurant Library People Mobile Working Work Anywhere Product Security Productivity Protection Kensington understands and provides the right accessories for young professional mobile workers, who work anywhere, anytime.
36 Confidential IT Professional Place Office IT Department Corporate HQ People Professional Specifier Deploys Distributed Product Security Productivity Protection Kensington identifies the needs of the Professional IT buyer who specifies for large scale deployment.
37 Confidential Business Professional Place Office Hotel Conference Room Airplane/Airport People Professional Executive Tech Savvy Product Productivity Protection Kensington is focused on mobile workers, who travel frequently for work. Product accessibility at any location your work takes you or you take your work.
38 Confidential Medical Place Hospital/Urgent Care Pharmacy Medical Offices People Medical Professionals Executive Tech Savvy Product Productivity Protection Security Kensington focuses on the diversity that Tablet usage has created, and it also talks to our future expectations to build the medical/pharma vertical
39 Confidential CEO/Sr. Management Place Office Travel Corporate HQ People CEO/COO SVP/EVP Retired Product Security Productivity Protection Kensington recognizes and supports the demands and priorities of the Sr. Executive. Our products are accessible to all, office or home.
41 Confidential 1986 Product Pipeline PassProof 1981 System Saver for Apple II Mouse in a BoxFUTURE ComboSaver® 2005 FM Transmitter SlimBlade™ Trackball ClickSafe ™ KeyFolio™ SecureBack™ AbsolutePower ™ 2003 PocketMouse™ Wireless 1997 Game Pad 1992 MicroSaver® and Security Slot Turbo Mouse Laptop Power with USB SlimBlade™ Media Notebook Set
42 Confidential Innovative Products for Every Generation of Computer Users 1980's Kensington was founded in a year of new concepts. The first woman nominated to the US Supreme Court, music television launched with MTV, Lady Diana married Prince Charles--- and that same year, Kensington launched its first product, the System Saver, a combined cooling fan/surge protector for the Apple II which became an instant hit selling 200,000 units. From there, Kensington was propelled into the marketplace. 1990's Kensington predicts that laptop theft will become a major problem for corporate America and invents a simple, universal security solution with the Kensington security slot and the MicroSaver® laptop security cable locks. Today, 99% of all name brand laptop computers as well as many flat panel monitors, projectors, desktop computers and other devices are equipped with the Kensington security slot and beyond Since the company's inception 30 years ago, Kensington has grown to become the #1 seller in the world of physical laptop security products and a recognized market leader in mobile computing accessories. 2005: Kensington enters the growing iPod market and continues today evolving and advancing with the digital technology 2007: SlimBlade™ input line introduced simplifying a consumer’s experience with computing technology and design that look as good and function as well in the home or on the go as they do in the office. New Kensington SmartFit® Products Customize Workspaces to Promote Smarter, Healthier Computing 2008: Kensington enters into new iPhone market with certified Apple chargers. We also introduce the Washable Keyboard with Antimicrobial Protection 2009: 2010: ClickSafe™ launches with a ‘one click’ solution for laptop security and is honored with CEA Innovation and Design Award. iPad accessories including award winning KeyFolio™ for iPad hits the market. 2011: Kensington Security for the iPad with SecureBack. We continue to grow and evolve digital device accessories with Virtuoso™, KeyFolio™ for iPad 2, BlackBelt™, PowerLift™. Plus a little splash of color for our Virtuoso™ and BlackBelt™ accessories! Orbit™ Wireless Mobile Trackball launches!. Established, Impactful, Proven smart. safe. simple. ™ “We are enthused and poised for the next 30 years of our evolution and we will continue to place great emphasis on understanding the needs of our customers, and solving those needs with innovative, yet simple technology products."
43 Confidential Award Winning Ideas
44 Confidential Top PR Coverage Laptop Accessory Coverage (power, input, connect and ergo products) Kensington KeyFolio Pro Performance Keyboard Case for iPad 2 Kensington KeyFolio Pro Performance Keyboard Case for iPad 2 Review “The updated KeyFolio Pro keyboard case fits the iPad 2 perfectly and offers very responsive typing experience. The case is super protective and easy to use. The keyboard has a standard layout with a good number of iPad 2 specific keys. It worked with built-in apps and most other apps we tested it with, and Bluetooth was easy to work with. The keyboard and multi-layer case does add some bulk and weight, but if you need the keyboard and protection on the road, it’s a worthy trade off. The built-in stand doesn’t go lower than ~70 degrees, which might not be the best viewing angle for some tasks.” – Tong Zhang Online Circulation: 41,449 unique visitors a month Kensington Orbit Wireless Mobile Trackball Kensington Orbit Trackball Review “The trackball has gained our recommendation due to its responsiveness, smooth and comfortable build, ease of use, and design. It also helps that Kensington has thrown in the free software and 5-year limited warranty. The device is also decently durable--it would be able to withstand many falls and the ball itself is not likely to deteriorate over time.” – Amber Riippa Online Circulation: 345,076 unique visitors a month Kensington SmartSockets The Oprah magazine staff featured the tried and true Kensington SmartSockets Table Top in its “O List” roundup of their favorite products in the special September issue, “Makeover Edition!” O The Oprah Magazine 2.5 MILLION READERS
45 Confidential Top PR Coverage Laptop Accessory Coverage (power, input, connect and ergo products) Kensington KeyFolio Pro Performance Keyboard and Case for iPad Put Your Tablet to Work “Even the fastest touchscreen typists typically max out at 25 or 30 words per minute. That's okay, but if you're typing for long stretches that pace will put a severe cramp in your productivity, and you're likely to make a lot of errors, too. The easiest way to improve your typing performance on a tablet is to add a physical keyboard to it. Products such as the Kensington KeyFolio Pro Performance Keyboard Case ($100) add a little bulk, but they double as a case and certainly make working on any sort of flat surface much more convenient and speedy.” – Christopher Null Online Circulation: PCW - 1,786,148; ITW - 114,768; IDG - 16,376 unique visitors a month Kensington KeyFolio Pro Performance Keyboard and Case for iPad; Protective Folio & Stand; Protective Cover & Stand; BlackBelt Protection Band | The Week in iPad Cases: The Ides of JulyThe Week in iPad Cases: The Ides of July “The Protective Cover & Stand is clearly inspired by Apple’s Smart Cover, providing a segmented front that can be used to prop up the iPad for viewing or typing. Unlike its Fruit Company counterpart, however, the Cover & Stand also provides thin but capable protection for the back of the iPad by covering it with a polyurethane shell. For simpler protection needs, you may want to take a look at the Protective Cover, which, as its name implies, protects the back of your iPad with a thin shell and is available in black, white, or clear. Alternatively, you could consider the BlackBelt. Arguably Kensington's most original case, this rubber bumper wraps around the sides of your tablet to offer protection from minor drops as well as to keep the back or screen of the iPad from touching your desk or other flat surface when you set it down.” – Marco Tabini Online Circulation: 252,151 unique visitors a month
46 Confidential Top PR Coverage Security Coverage Kensington ComboSaver Combination Notebook Lock July 22, 2011 | Five back-to-school gadgets you can useFive back-to-school gadgets you can use “What’s to like: If your student brings a laptop computer to school, you want to keep it safe — the computers are notoriously appetizing targets for thieves. Laptop locks like the Kensington Combosaver keep your expensive learning tool out of their hands. The Combosaver attaches to the T-bar on the back of your laptop. It has a four-wheel combination lock and a self-coiling cable that can extend to up to six feet, so you can use the computer while it’s attached. The lock also comes with an online registration system, so the combination is never lost..” – Matthew Albright Online Circulation: DC - 62,485; HT - 118,206 unique visitors a month Kensington MicroSaver DS Notebook Lock July 10, 2011 | How to Stay Safe on Campus: 5 Easy TipsHow to Stay Safe on Campus: 5 Easy Tips “Lock Down Your Laptop--Even in Your Dorm: In dorms, stuff happens. Your room might get broken into. Your careless roommate might leave the door unlocked. So if you ever leave your laptop in your dorm room, you should secure it with a cable lock. A typical notebook lock from Kensington will do the trick. A notebook lock won't guarantee that your laptop won't get stolen, but it can prevent someone seeing your laptop on your desk and walking off with it.” – Nick Mediati Online Circulation: PCW - 1,786,148 unique visitors a month
47 Confidential Top PR Coverage Laptop Accessory Coverage (power, input, connect and ergo products) Kensington Virtuoso Touch Screen Stylus and Pen Tablet Artistry: Tools and Styluses Tested “The Kensington Virtuoso is also a rubber-tipped stylus that looks a lot like a pen. It’s about half an inch longer than the Wacom Bamboo, which makes it slightly easier to grip and draw with…the cap isn’t just decorative – inside the stylus is a real pen, which might also turn out to be useful. The broader tip has one big advantage too. Even though the length of the tip is about the same as on the Wacom, there’s more tip exposed at the side so it’s easier to draw with the stylus held at an angle – the way you would a real pen or brush.” – Mary Branscombe Online Circulation: 171,957 unique visitors a month Kensington Protective Cover & Stand iPad 2 case review: Kensington Protective Cover & Stand “Just as the iPad 2 has users wondering how Apple managed to pack in all the same goodness as the original while making it significantly less bulky, Kensington’s new iPad 2 case rather descriptively called the Protective Cover & Stand will leave users wondering the same. This case gets something right which far too many other cases of its kind get wrong: it actually covers and protects the iPad’s four corners, which is where impact is likely to happen first when you drop it. This case is a winner because it does so much with so little material and, in the spirit of the iPad 2, keeps things thin and light while fully functional.” – Beatweek Staff Online Circulation: 113,822 unique visitors a month
48 Confidential Top PR Coverage Laptop Accessory Coverage (power, input, connect and ergo products) Kensington Orbit Wireless Mobile Trackball Kensington’s Orbit Trackball Mouse Has All The Features “A trackball mouse is one of those things you either love or hate. If you fall on the love side, you should definitely take a look at the Orbit Trackball Mouse recently released by Kensington… I am not accustomed to using a trackball mouse, but I found this mouse easy to use. It could not have been easier to set up — install batteries, plug in dongle, turn on. The ball moves smoothly, but not so quickly that I found it hard to control and I discovered that I like the fact that one does not move the mouse itself — much easier on the wrist. I also appreciate the fact that this mouse must be a favorite of many left handed users….Do I recommend it? I do. If you prefer a trackball mouse then you certainly should check it out. It is from Kensington, has a five year warranty, and works well. It is adaptable for left or right handers, can easily move from computer to computer, and feels comfortable and sturdy when in use.” – Nancy Gravley Online Circulation: 52,453 unique visitors a month Kensington Orbit Wireless Mobile Trackball The Kensington Orbit Trackball “The Kensington Orbit Trackball is a new wireless trackball with a nifty ambidextrous design and battery operation. It is compatible with all the major operating systems, and looks like a good way to avoid RSI (repetitive stress injury) for heavy computer users. The Kensington Orbit Trackball features a smooth and glossy trackball that is a similar size to other trackballs on the market. The overall shape of the unit is natural and designed to fit easily into the palms of both right and left handed users.” – Greg Online Circulation: 62,346 unique visitors a month
49 Confidential Partner Programs
50 Confidential Partnering for Growth Kensington PARTNER PROGRAM