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Welcome to…... Agenda Marketing Communications Updates - 2013 Rebranding of STG Makadi, Jaz Aquamarine & Jaz Bluemarine Change of concepts Openings Refurbishments.

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Presentation on theme: "Welcome to…... Agenda Marketing Communications Updates - 2013 Rebranding of STG Makadi, Jaz Aquamarine & Jaz Bluemarine Change of concepts Openings Refurbishments."— Presentation transcript:

1 Welcome to…..

2 Agenda Marketing Communications Updates Rebranding of STG Makadi, Jaz Aquamarine & Jaz Bluemarine Change of concepts Openings Refurbishments Corporate loyalty program JHRC portfolio awareness campaign 2014 Tour Operators Marketing Campaigns E-Marketing Updates: Social Media Growth 2014 digital marketing plan outlines

3 Re-branding Rebranding of Steigenberger Makadi A feature using photos and introduction about Jaz Hotels & Resorts that was sent to STG Award World “loyalty program” database. New content in all languages on jaz.travel was created. Mail shots in English & German were sent to our complied database. The same were sent to the corporate team to send them to whom it may interest on their database. The hotel was featured in Jaz Buzz. Footer hyperlinked to the hotel’s page on jaz.travel Website flashing banners in all languages also hyperlinked to hotel page went live on jaz.travel. We hav created a new fan page to which we are inviting all the fans of Jaz Makadi Bayview. Created A5 brochures for sales blitz Steigenberger rebranded collaterals.

4 Re-branding Facebook cover photo Footer

5 Re-branding Rebranding of Jaz Aquamarine & Jaz Bluemarine Website content in all languages, logos and new fact sheets were amended on Jaz.travel. The logos had been changed on FB, TA & HDC A feature in Jaz Buzz

6 Change of Concepts Coraya Beach Couples Concept: Amended the content on the website & factsheet Created web banner Featured in Jaz Buzz A mail shot was sent to our database Press release on jaz.travel

7 Change of Concepts Web banner

8 Openings Almazino Opening: Photo shooting of property shot in English to T/O Footer hyperlinked to the hotel’s landing page on the website Website banner in all languages hyperlinked to the hotel’s page on the website Feature in Jaz Buzz June/July issue Amended website content

9 Openings Footer

10 Refurbishments Madinat Coraya & IBL Oasis Club Renovations’ Campaign: Photoshooting the renovations at Oasis Resort & Madinat Coraya Uploaded the new photos on the website & B2B Uploaded the photos on all FB pages & HDC page of the relevant hotels Added new photos to consolidated & new destination brochures Added new photos to all marketing collaterals A press release about the renovations in Coraya & Oasis for online free PR website, website & HDC Mail shot hyperlinked to Photos Flashing banner on all homepages in 3 languages hyperlinked to photos Footer linking to the same as above Feature in Jaz Buzz August / September

11 Refurbishments Web banner Footer

12 Corporate Loyalty Program Finalized content & designs of all printed marketing collaterals i.e. booklet, redemption card, enrollment voucher and membership card. Finalized ppt for internal communication between departments Finalized website content including the monthly updates. A mail shot has been sent to all corporate members. A footer hyperlinked to the online enrollment voucher

13 Corporate Loyalty Program Card -front Footer Card -back

14 JHRC Portfolio Awareness Campaign Announcement on social media (FB, twitter & flickr) Press release on the free online PR websites, jaz.travel 3 web banners (English & German & Russian) linked to the translated press release on the website. Created an shot hyperlinked to the press release on the website Feature in Jaz Buzz

15 TUI Germany: TUI DE ad for “ TUI News” including Makadi Beach, Samaya & Makadi Oasis Club. Prepared a German ppt for TUI Best Family products to be presented by TUI De agents for travel agents in Germany. Advertisement in "Welcome" & "Fly Journal featuring: TUI best FAMILY Makadi Oasis Club – Madinat Makadi **** Iberotel Makadi Beach – Madinat Makadi ***** TUI best FAMILY Iberotel Samaya – Madinat Coraya **** Iberotel Makadi Saraya ***** Iberotel Coraya Beach***** Iberotel Palace***** Makadi Water World feature page in the annual brochure A feature about special summer offer of IBL Makadi Beach / IBL Makadi Beach recommendation in their TUI.com newsletter Tour Operators Marketing Campaigns

16 TUI UK: Finalized marketing content for “Jaz Partners” UK tour operator loyalty program in collaboration with “My Booking Rewards” company. Schauinsland: Finalized the design of a poster featuring Madinat Coraya (Destination poster) that was sent to the company’s top 2000 travel agencies with the statments that informed them of the release date of the winter brochure Tour Operators Marketing Campaigns

17 E-marketing Updates

18 Social Media Growth (last update December 17 th )  Facebook fans # 29,132  Twitter: 260 followers since Jan 2012  Youtube: 53,000 views  Flickr: 196 photos Social Media Growth (throughout 2013)  Facebook fans # 50,034  Twitter: 393 followers since Jan 2013  Youtube: 74,441 views  Flickr: 289 photos

19 E-marketing Updates I Like You Because….. Facebook Competition: A competition that aimed to increase interaction with fans all over our pages. It was about them sending us stories why they liked our hotels and the post with the highest number of votes on each page won a comp. stay at this hotel. Campaign Statistics: Number of Likes on Post & Cover photo: 584 Number of Stories Submitted: 309 Total Reach of Post: 18,929 Finalized content for FB, teasers for twitter and website content local & foreign IP versions. Created website and facebook banners Picked up the top 3 stories for each hotel, announced the voting phase on FB & website in the 3 languages via specially created landing pages and homepage banners and tweeted the announcement for our followers

20 E-marketing Updates

21 “A message to the World…. Egypt is safe” Social Campaign: A campaign that aimed to send a message to the world that Egypt is now safe and to encourage them to come and discover the new Egypt. Campaign Statistics: Number of Visits : 7945 Number of Posts : 4100 A mail shot hyperlinked to the relevant photo library on Jaz hotels & resorts fan page had been sent in English, Russian & German to the relevant database. Website landing pages that included photos with a hyperlink to home pages flashing banners were also created in Russian, German & English

22 E-marketing Updates

23 Signing up with HAT (Hotels & Tourism) UK PR & Communications online directory where we listed our properties. Implemented RSS feeds icon on the website for the news Tripadvisor business listing upgrade plan for Luxor & Fanara 32 mail shots were sent out to our compiled database ex. Almazino opening, Summer vacation packages, Jaz plus, Saraya‘s 10th anniversary..etc Digital Marketing Campaign (Search Engine Optimization): Articles: 15 English articles 15 Arabic articles Articles page views: English blog: 1158 page views Arabic blog: 736 page views Wikipedia and Wikitravel links: 22 links Search Traffic: December 2012: 12,143 visits December 2013: 17, 762 visits

24 E-marketing Updates Google Search results: Keyword Google page # on MayGoogle page # on December Sharm El Sheikh128 Sharm El Sheikh Egypt86 Sharm El Sheikh Hotels64 Sharm El Sheikh Holidays118 Hurghada125 Hurghada Hotel74 Hurghada Holiday157 Taba hotels52 Ain Sokhna hotels21 Marsa Allam Egypt106 Marsa Allam Hotels74 Egypt Hotels98 Egypt Hotels 5 star all-inclusive74

25 E-marketing Updates 2014 digital marketing plan outlines:  Objectives: 1.Generate Revenue (for the years before the revenue generated via e-marketing actions was never measured) 2. ↑ interaction & direct marketing to clients (B2C) within source markets 3.Target different segments of clients i.e. younger age category, couples & families with interests in travelling 4.Managing social media channels content to become more engaging for current clients & to attract potential ones 5.Expanding digital marketing activities with T/O

26 Thank You


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