Presentation on theme: "BUSINESS PLAN of CHEF Catfish Co."— Presentation transcript:
1 BUSINESS PLAN of CHEF Catfish Co. Partners:Chandima De SilvaHamidah SE MsiEuyiuche UnachukwuFe Reyes
2 Business ProposalLine ofBusiness : Fish FarmingName : CHEF Catfish Co.Expected dateof Start-up : January 2011Location : NigeriaObjectives : - To earn profit- Supply a nutritious product to the Nigerians- Supply fresh fish, that whenever you want to eat just get it and kill it, unlike of the frozen fish it has chemical to preserve the freshness.- Get a market share of the growing demand of catfish in Nigeria.
3 Business ProposalRelevant experience : Partners have no experience in catfish farming but one of us has an existing business now.Education : Partners are graduates of different courses. Economics, Accounting, Business Administration and a Doctorate in Finance.Personal Background : Came from a family of businessmen, aggressive , determine to succeed, patient .Detailed Products : Catfish (Clarias Gariepinus)
4 Good quality of water for catfish farming. Market opportunity SWOT ANALYSIS:StrengthWeaknessesGood quality of water for catfish farming.Market opportunityPeople do not want to eat beef so they switch eating catfish.People eat catfish for a long life.Catfish is very nutritious, low calories, low carbohydrates and high protein, low in fat. Easy to prepare and great taste.High growth rateNo experience in this catfish farmingNo enough capitalNo expert in fishery biology.Needs adequate power supply so that the catfish will have a fresh water everyday to grow big.
5 More health conscious people eat catfish. SWOT ANALYSIS:OpportunitiesThreatsMore health conscious people eat catfish.High demand of catfish in the marketHigher survival in catfish farmingDemand of catfish is all year roundCatfish market value is twice as high as that of Tilapia – a closest rival in domestic fish rearing.High competitionVery high cost of feedsFingerlings will die if not properly nurtured.
6 Market Plan Customers/Consumers: People of Abuja, Nigeria Hotels RestaurantsFood vendorsSupermarkets
7 Market Plan Suppliers: Supplier of feeds Supplier of Fingerlings Suppliers of vitamins for fingerlings.Supplier of tanks
8 Market Plan Competitors: Areo Farmers Berens fisheries Kadi Fisheries Junio FisheriesKorodu fish farm estate – the largest in West Africa.
9 Market Plan Sales Forecast: Jan-May June July August Sept. Oct. Nov. Dec1,5003,300We forecasted or projected our sales for 1 yr for about 6,000 pcs and have a sales of US $ 13,200. Assumption that all fingerlings are harvested and sold.
10 Market Plan Marketing Program/Strategies Distribution of flyers Complementary cardsExpo exhibitionDo the E-commerce promotionGo directly to the target market
11 Production PlanProduction/Operations Process: First Step- Put the fingerlings in the 1st pond. Nurture and fed. Second – after 2 mos. Transfer the juvenile size to the 2nd pond.
12 Production PlanProduction/Operations Process: Third step – 2 mos. After again, transfer the table size catfish in the 4th pond. Fourth step –. after 2 mos. again, Transfer the catfish which is now ready for harvest in the 4th pond.
13 Production PlanProduction/Operations Process: It takes 6 mos. Nurturing and feeding before harvesting the grown up fingerlings. We just need a net to transfer the product and to be sure that the fingerling will grow in our desire size or size that it can be harvested. Every pond should have a clean water everyday.
14 Production Plan Production Layout: Fingerlings Juvenile Table size Harvest sizeWaterBio aerator (oxygen for catfish)
18 Organizational Structure Eyiuche Theodora UnachukwuMaria Fe San Esteban ReyesMarketing ManagerFinancial ManagerHamidahHuman Resources ManagerA Chandima De SilvaLabor-2Technical
19 Job DiscriptonChairman : all coordinating activities,Negotitation to supplier,Marketing Manager: decide price, distribution channel,Finance Manager:Decide funding ,payment , accounting and auditingHuman resources Manager: decide salaries, recruitment labor, facilities for laborTechnical Assistant: give guidence to maintain the catfish farm
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