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BUSINESS PLAN of CHEF Catfish Co. Partners: Chandima De Silva Hamidah SE Msi Euyiuche Unachukwu Fe Reyes.

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Presentation on theme: "BUSINESS PLAN of CHEF Catfish Co. Partners: Chandima De Silva Hamidah SE Msi Euyiuche Unachukwu Fe Reyes."— Presentation transcript:

1 BUSINESS PLAN of CHEF Catfish Co. Partners: Chandima De Silva Hamidah SE Msi Euyiuche Unachukwu Fe Reyes

2 Business Proposal Line of Business: Fish Farming Name : CHEF Catfish Co. Expected date of Start-up: January 2011 Location: Nigeria Objectives: - To earn profit - Supply a nutritious product to the Nigerians - Supply fresh fish, that whenever you want to eat just get it and kill it, unlike of the frozen fish it has chemical to preserve the freshness. - Get a market share of the growing demand of catfish in Nigeria.

3 Business Proposal Relevant experience: Partners have no experience in catfish farming but one of us has an existing business now. Education: Partners are graduates of different courses. Economics, Accounting, Business Administration and a Doctorate in Finance. Personal Background: Came from a family of businessmen, aggressive, determine to succeed, patient. Detailed Products: Catfish (Clarias Gariepinus)

4 SWOT ANALYSIS: StrengthWeaknesses  Good quality of water for catfish farming.  Market opportunity  People do not want to eat beef so they switch eating catfish.  People eat catfish for a long life.  Catfish is very nutritious, low calories, low carbohydrates and high protein, low in fat. Easy to prepare and great taste.  High growth rate  No experience in this catfish farming  No enough capital  No expert in fishery biology.  Needs adequate power supply so that the catfish will have a fresh water everyday to grow big.

5 SWOT ANALYSIS: OpportunitiesThreats  More health conscious people eat catfish.  High demand of catfish in the market  Higher survival in catfish farming  Demand of catfish is all year round  Catfish market value is twice as high as that of Tilapia – a closest rival in domestic fish rearing.  High competition  Very high cost of feeds  Fingerlings will die if not properly nurtured.

6 Market Plan Customers/Consumers:  People of Abuja, Nigeria  Hotels  Restaurants  Food vendors  Supermarkets

7 Market Plan Suppliers:  Supplier of feeds  Supplier of Fingerlings  Suppliers of vitamins for fingerlings.  Supplier of tanks

8 Market Plan Competitors:  Areo Farmers  Berens fisheries  Kadi Fisheries  Junio Fisheries  Korodu fish farm estate – the largest in West Africa.

9 Market Plan Sales Forecast: Jan- May JuneJulyAugustSept.Oct.Nov.Dec 01,500 3,300 We forecasted or projected our sales for 1 yr for about 6,000 pcs and have a sales of US $ 13,200. Assumption that all fingerlings are harvested and sold.

10 Market Plan Marketing Program/Strategies  Distribution of flyers  Complementary cards  Expo exhibition  Do the E-commerce promotion  Go directly to the target market

11 Production Plan Production/Operations Process: First Step- Put the fingerlings in the 1 st pond. Nurture and fed. Second – after 2 mos. Transfer the juvenile size to the 2 nd pond.

12 Production Plan Production/Operations Process: Third step – 2 mos. After again, transfer the table size catfish in the 4 th pond. Fourth step –. after 2 mos. again, Transfer the catfish which is now ready for harvest in the 4 th pond.

13 Production Plan Production/Operations Process: It takes 6 mos. Nurturing and feeding before harvesting the grown up fingerlings. We just need a net to transfer the product and to be sure that the fingerling will grow in our desire size or size that it can be harvested. Every pond should have a clean water everyday.

14 Production Plan Production Layout: Fingerlings JuvenileTable size Harvest size Water Bio aerator (oxygen for catfish)




18 Organizational Structure Eyiuche Theodora Unachukwu Marketing Manager Maria Fe San Esteban Reyes Financial Manager Hamidah Human Resources Manager A Chandima De Silva Labor-2 Technical

19 Job Discripton Chairman : all coordinating activities,Negotitation to supplier, Marketing Manager: decide price, distribution channel, Finance Manager:Decide funding,payment, accounting and auditing Human resources Manager: decide salaries, recruitment labor, facilities for labor Technical Assistant: give guidence to maintain the catfish farm



22 Required Funds and Fund Raising

23 Income Forecast

24 Production Cost

25 THANK YOU !! Chandima HamidahEyiuche Fe Sri LankaIndonesia NigeriaPhilippines

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