1. STRATEGIC MARKETING PROGRAM OF STUDY (SMPS) PRESENTATION SMPS Marketing Presentation

2. 1 PRESENTATION TOPICS SMPS Leadership Team SMPS Advisory Committee SMPS Classes Assessment MBA Research LAPS Cost Next Steps SMPS Marketing Presentation SMPS Marketing Presentation

3. SMPS Leadership Team 2 SMPS Marketing Presentation NameInstitution Bryan RenfroHawkeye Community College Suzanne SeedorfNICC (Peosta) Kelli DiemerIowa Department of Education Matt FlahertyCedar Falls High School Carol Von TerschSoutheast Polk High School Mark RyanHawkeye Community College Vicki SpellerbergMaquoketa Valley High School Gena GesingNortheast Iowa Community College Carol MeyerWaverly Shell Rock High School

4. SMPS Advisory Committee 3 SMPS Marketing Presentation Statewide Concept Meetings in 2013 & 2014 Locations: DMACC, IWCC, Kirkwood (in partnership with Jacobson Institute) Industry professionals, secondary and postsecondary instructors 2013: Reviewed critical competencies – used Common Career Technical Core (http://www.careertech.org/CCTC)http://www.careertech.org/CCTC 2014: Approved courses, critical competencies and assessment Partnership: American Advertising Federation Iowa City/Cedar Rapids chapter

5. SMPS Classes 4 SMPS Marketing Presentation SIX-COURSE STRAND 1.Introduction to Business 2.Computer Business Applications 3.Principles of Selling 4.Principles of Marketing 5.Introduction to Accounting 6.Careers/Coop Experience Recommended Electives: Web Design, Record Keeping, Consumer Economics, Entrepreneurship, Personal Finance, Principles of Advertising, Business Law, Business Management, Applied Marketing

6. Assessment: MBA Research LAPS 5 SMPS Marketing Presentation Leadership Attitude Performance “… a comprehensive, read-to-use lesson plan designed to help make your preparation easy, fact, and relevant.” http://www.mbaresearch.org/index.php/curriculum-teaching/lap-modules Promotes teamwork necessary for real-world business settings Uses relevant and current examples; based on real-life business Developed using industry-validated competencies and national standards Performance-oriented Iowa is a state member of MBA Research

7. Cost 6 SMPS Marketing Presentation PACKAGE TITLEITEM NUMBERPRICE PRICE IF ORDERED BY 12/31/14 IA Marketing POS All LAPs (65 LAPs)IA-PK14-01-DL$1,686.75$1,518.08 Intro to Business (13 LAPs)IA-PK14-02-DL$363.35$327.02 Computer Business Applications (2 LAPs) IA-PK14-03-DL$67.90$61.11 Principles of Selling (22 LAPs)IA-PK14-04-DL$614.90$553.41 Principles of Marketing (31 LAPs)IA-PK14-05-DL$804.45$724.00 Intro to Accounting (2 LAPs)IA-PK14-06-DL$67.90$61.11 Careers/Coop Experience (7 LAPs)IA-PK14-07-DL$209.65$188.69 Digital Download

8. Next Steps 7 SMPS Marketing Presentation 1.Create a MBA Research use account under “state connection” All LAPs are found under Iowa Resources. SMPS website under development; will contain all courses with critical competencies and assessments 2.Purchase LAPS 3.Implement your SMPS!

9. THANK YOU SMPS Marketing Presentation