Presentation on theme: "It Takes Time: Developing and Maintaining Your Personal Brand"— Presentation transcript:
1It Takes Time: Developing and Maintaining Your Personal Brand Kelly FisherSenior Honors Thesis
2Personal Branding – Recap DefinitionPersonal branding is how we market ourselves to others.“What you bring to the table”A Unique Value Proposition is the attributes particular to an individual that makes them uniquely valuable to an institution or organization.
3YOUR STRATEGYCreateYour personal branding toolkit may consist of a blog, Web site, résumé, portfolio, and a LinkedIn profile.DiscoverIn order to really understand who you are and create a career path moving forward you need to do some self-discoveryMaintainAs you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent your current brandYOUR Personal BRANDCommunicateStart attending networking events, writing articles, and putting on your "personal PR hat," to start gaining attention
4Me 3.0 – Creating a New Me: A How-To Build a Personal Brand for College Students What we will be doing…Step 1Step 2Step 3Step 4Step 5Step 6DiscoverCreateMaintainEvaluationJudging of the two best Personal BrandersThe FINAL ProductPersonal Branding ToolkitCareer AssessmentBrand CheckExpand Your BrandGoal CheckWinner!YourUnique Value PropositionGoals ExerciseBest mediums to showcase your brandNetworking ExerciseEvaluation SurveyWinner!Finished Portfolio & Resume
5WINNER WINNER!Incentives: at the end, the 2 groups will judge 2 people who have developed their personal brand
6Struggles with Portfolios What struggles are you having?
7Whose in Your Network? What type of people? Who do you wish were in your network?
8Exercise 1 Pair off List everything the two of them have in common. The winning team is the one with the longest list.Pair off the participants. Give them 5 minutes to list everything the two of them have in common. The winning team is the one with the longest list.What you should learn from this exercise: Briefly discuss with participants what they got from this exercise. They should be learning about developing a relationship with a stranger and the various kinds of things they can have in common.
9What We Learned What did you get out of this exercise? You should be learning about developing a relationship with a stranger and the various kinds of things they can have in commonBriefly discuss with participants what they got from this exercise.
10Expanding Your Network The essence of networking:talking to old contacts to get leads and following up on those leadsmeeting new people and striking up a conversationjoining new organizations and becoming activeAnd this is where most people fail.What are some ways to extend your existing network?
11Expanding Your Network, Cont’d 4/15/2017Expanding Your Network, Cont’dWays to extend your existing network:Phone callsLetters or newsletterJoin a professional society or civic organizationInternet newsgroupsConsultants and consultants' networksTechnical conferences, workshopsSomeone at a company you'd like to work forRecruiters, headhuntersPhone calls - everyone hates 'cold calls' but they are inevitable. Develop a script and "just do it!" Think of it as research, not telemarketing.Letters or newsletter - as an alternative to phone calls. You can always follow up with a call.Join a professional society or civic organization - and become active. Get out and meet people, interact, volunteer. Identify those organizations whose members are likely to be hiring managers of the companies you are interested in (don't neglect organizations like the Jaycees, Boys & Girls Clubs or museum boards - they're usually loaded with corporate/local 'movers & shakers.')Internet newsgroups - answer questions, join discussionsConsultants and consultants' networks - consultants often know of companies' technical needs.Technical conferences, workshops- attend and mingle, or better yet, present a paperSomeone at a company you'd like to work for - try and get an introduction through one of your existing contacts or call them yourself referencing an article about them or a paper they wrote.Recruiters, headhunters - maintain a good working relationship with recruiters when they call you asking for leads and they will be more likely to help you when you need a lead.
12Exercise 2The winner is the person who fills in the most blanks. NOTE: a person can't sign for more than one item on a form. (By the way, the numeric series in the last item on the hunt are the values for 5% standard resistors.)For groups that might not contain a significant number of EE's, you might want to substitute:Has a golf handicap of 10 or less, or Has met a US President.)What you should learn from this exercise: Ask participants what they learned aboutYou should be learning that if you know what you are looking for, you can find it; and there are valuable contacts all around us.Networking Scavenger Hunt: This is a 'free-for-all.' Give the participants minutes to mingle and try to complete the scavenger hunt on the attached form.
13Networking Scavenger Hunt 4/15/2017Networking Scavenger HuntInstructions: Read the items listed below; then find someone in the group who fits the bill for each item. Ask him/her to sign the blank next to the item which applies. (Any one individual may sign for only one item on your list.) Your goal is to find a match for each item. Good luck!1.______ Shares your first initial2.______ Serves as an officer in a non-IEEE association3.______ Played a musical instrument in a band4.______ Worked outside the US5.______ Has worked for a company while it went public6.______ Has more than two graduate degrees7.______ Has been to the White House on official business8.______ Has published a book9.______ Has gotten a job using Internet10.______ Has traveled to more than three continents11.______ Has worked for one company more than 15 years12.______ Speaks a foreign language fluently13.______ Has worked on a political campaign14.______ Has more than 4 children15.______ Can fill in the blanks in this series:10, 11, 12, 13, 15, 16, 18, 20, 22, 24, 27, 30, 33, 36, 39, 43, 47, 51, 56, 62, ---, ---, ---, ---, 100NETWORKING SCAVENGER HUNTInstructions: Read the items listed, then find someone in the group who fits the bill for each Item. Ask him/her to sign the blank next to the item which applies. (Any one individual may sign for only one item on your list.) Your goal is to find a match for each item. Good luck!15. Answer: 68, 75, 82, 91
144/15/2017Job hunting tacticsCompare the responses of the groups on the right with those on the left. One thing that jumps out at you is the bar representing networking. (Cover up the data on the right and only look at the four groups on the left.) The groups on the left find networking to be (by far) the most effective job search technique. No surprise -that conclusion follows with everything we have heard from the employment experts.Now, look at the groups on the right. (Expose the whole graph) These members don't think nearly as highly of networking. What's the difference between the two sides of the graph? The groups on the left have been re-employed - those on the right have not.Why are the unemployed members not finding networking to be an effective job search technique? Possibly because they don't know how to effectively network. So, let's look at a few networking tips.
15Tap Into Your NetworkUse to your advantageReferences (people most familiar with you and your work)Present/former managers and colleaguesOld school friends and alumni association membersFriends, family, neighbors, etc
16Networking Techniques 4/15/2017Networking TechniquesElevator Pitch (60 second biography or description)Ask for information, not a job or internshipPass along informationDon’t pressure your network for more than it can easil supplyDon’t use pressure taticsAlways carry business cards or portfolio to a networking functionFollow upNetworking techniquesNow you know who and where - let's look at how:Effective networking is not just calling up everyone you know and asking if they have a job foryou. And, it's more than just going out and distributing business cards to everyone you see.Effective networking is strategic. It requires active participation. It is a give-and-take - the moreyou give, the more likely you are to receive value in return.What are some of the do's and don'ts of networking?Prepare a 60-second biography or description - a short speech that quickly describes you, your experience, etc. that you use when you contact someone new.Ask for information, don't ask for a job - you're looking for leads and introductions. Don't pressure your network for more than it can easily supply. Maybe ask "where would you look if you were in my situation?"Pass along information - when you hear of something useful, pass it along to others in your network. Whether a job lead or the solution to a technical problem - solve their problem and they are more likely to help you solve yours. This is key to maintaining your network when you aren't actively looking.Don't use pressure tacticsAlways carry business cards - but don't just pass them out to any and all. Take the time to write a short note on the back to remind the person when you met and what you discussed.Follow-up - call all leads or referrals. Follow up on all the business cards you collect. This is also a key in maintaining a network.
17Conclusions Networking can be a powerful tool 4/15/2017ConclusionsNetworking can be a powerful toolYou have more opportunities to make contacts while you are workingIn the future, networking skills will be even more importantConclusionNetworking can be a powerful tool, not only for job searching but for career growth. Don't wait until you're out of work to start building your network. You have more opportunities to make contacts while you are working.In the future, as we change jobs more and more frequently, networking skills will be even more important. Measure your job security or your career growth potential by the strength of your network.Look again at the information in the graph. All of these people can't wrong! (next slide)
18Build a Personal Branding Toolkit Personal Statement - Unique Value PropositionResumeE-PortfolioWebsite or blogSocial Media OutletsLinkedInFacebook
191 2 3 4 5 6 The Strategy GOOGLE yourself Create a LinkedIn account Manage your Facebook page4Create a blog or website5Create your resume / e-portfolio6Career Development / Networking
20Me 3.0 Timeline !FINAL JUDGING! Part 1 of Me 3.0The Beginning: Discovering Your Personal BrandPart 3 of Me 3.0Exploration & Evaluation: What Impact Have You Made?!FINAL JUDGING!SepOctNovDecPart 2 of Me 3.0It Takes Time: Developing and Maintaining Your Personal BrandFINAL Personal branding tool kit(E-Portfolio for honors)Me 3.0 Creating a New Me: A How-To Build a Personal Brand for College Students