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It Takes Time: Developing and Maintaining Your Personal Brand Kelly Fisher Senior Honors Thesis.

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Presentation on theme: "It Takes Time: Developing and Maintaining Your Personal Brand Kelly Fisher Senior Honors Thesis."— Presentation transcript:

1 It Takes Time: Developing and Maintaining Your Personal Brand Kelly Fisher Senior Honors Thesis

2 Definition Personal branding is how we market ourselves to others. “What you bring to the table” A Unique Value Proposition is the attributes particular to an individual that makes them uniquely valuable to an institution or organization. Personal Branding – Recap

3 YOUR Personal BRAND Discover In order to really understand who you are and create a career path moving forward you need to do some self-discovery YOUR STRATEGY Create Your personal branding toolkit may consist of a blog, Web site, résumé, portfolio, and a LinkedIn profile. Maintain As you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent your current brand Communicate Start attending networking events, writing articles, and putting on your "personal PR hat," to start gaining attention

4 Step 1 Step 2Step 3Step 4Step 5Step 6 Discover Create Maintain Evaluation Judging of the two best Personal Branders The FINAL Product Personal Branding Toolkit Career Assessment Brand Check Expand Your Brand Goal Check Winner! YourUnique Value Proposition Goals Exercise Best mediums to showcase your brand Networking Exercise Evaluation Survey Winner! Finished Portfolio & Resume Me 3.0 – Creating a New Me: A How-To Build a Personal Brand for College Students What we will be doing…

5 WINNER WINNER! Incentives: at the end, the 2 groups will judge 2 people who have developed their personal brand

6 Struggles with Portfolios What struggles are you having?

7 Whose in Your Network? What type of people? Who do you wish were in your network?

8 Exercise 1 Pair off List everything the two of them have in common. The winning team is the one with the longest list.

9 What We Learned What did you get out of this exercise? You should be learning about developing a relationship with a stranger and the various kinds of things they can have in common

10 Expanding Your Network The essence of networking: – talking to old contacts to get leads and following up on those leads – meeting new people and striking up a conversation – joining new organizations and becoming active And this is where most people fail. What are some ways to extend your existing network?

11 Expanding Your Network, Cont’d Ways to extend your existing network: – Phone calls – Letters or newsletter – Join a professional society or civic organization – Internet newsgroups – Consultants and consultants' networks – Technical conferences, workshops – Someone at a company you'd like to work for – Recruiters, headhunters

12 Exercise 2 The winner is the person who fills in the most blanks. NOTE: a person can't sign for more than one item on a form. (By the way, the numeric series in the last item on the hunt are the values for 5% standard resistors.) For groups that might not contain a significant number of EE's, you might want to substitute: Has a golf handicap of 10 or less, or Has met a US President.) What you should learn from this exercise: Ask participants what they learned about You should be learning that if you know what you are looking for, you can find it; and there are valuable contacts all around us.

13 Networking Scavenger Hunt Instructions: Read the items listed below; then find someone in the group who fits the bill for each item. Ask him/her to sign the blank next to the item which applies. (Any one individual may sign for only one item on your list.) Your goal is to find a match for each item. Good luck! 1.______ Shares your first initial 2.______ Serves as an officer in a non-IEEE association 3.______ Played a musical instrument in a band 4.______ Worked outside the US 5.______ Has worked for a company while it went public 6.______ Has more than two graduate degrees 7.______ Has been to the White House on official business 8.______ Has published a book 9.______ Has gotten a job using Internet 10.______ Has traveled to more than three continents 11.______ Has worked for one company more than 15 years 12.______ Speaks a foreign language fluently 13.______ Has worked on a political campaign 14.______ Has more than 4 children 15.______ Can fill in the blanks in this series: 10, 11, 12, 13, 15, 16, 18, 20, 22, 24, 27, 30, 33, 36, 39, 43, 47, 51, 56, 62, ---, ---, ---, ---, 100

14 Job hunting tactics

15 Tap Into Your Network Use to your advantage References (people most familiar with you and your work) Present/former managers and colleagues Old school friends and alumni association members Friends, family, neighbors, etc Use to your advantage References (people most familiar with you and your work) Present/former managers and colleagues Old school friends and alumni association members Friends, family, neighbors, etc

16 Networking Techniques Elevator Pitch (60 second biography or description) Ask for information, not a job or internship Pass along information Elevator Pitch (60 second biography or description) Ask for information, not a job or internship Pass along information Don’t pressure your network for more than it can easil supply Don’t use pressure tatics Always carry business cards or portfolio to a networking function Follow up Don’t pressure your network for more than it can easil supply Don’t use pressure tatics Always carry business cards or portfolio to a networking function Follow up

17 Conclusions Networking can be a powerful tool You have more opportunities to make contacts while you are working In the future, networking skills will be even more important

18 Build a Personal Branding Toolkit Personal Statement - Unique Value Proposition Resume E-Portfolio Website or blog Social Media Outlets – LinkedIn – Facebook

19 Manage your Facebook page Create a LinkedIn account Create a blog or website Create your resume / e-portfolio The Strategy 6 Career Development / Networking 1 GOOGLE yourself

20 SepOctNov Part 1 of Me 3.0 The Beginning: Discovering Your Personal Brand Part 2 of Me 3.0 It Takes Time: Developing and Maintaining Your Personal Brand FINAL Personal branding tool kit (E-Portfolio for honors) Dec Part 3 of Me 3.0 Exploration & Evaluation: What Impact Have You Made? !FINAL JUDGING! Me 3.0 Creating a New Me: A How-To Build a Personal Brand for College Students Me 3.0 Timeline


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