1. It Takes Time: Developing and Maintaining Your Personal Brand
Kelly Fisher
Senior Honors Thesis

2. Personal Branding – Recap
Definition
Personal branding is how we market ourselves to others.
“What you bring to the table”
A Unique Value Proposition is the attributes particular to an individual that makes them uniquely valuable to an institution or organization.

3. YOUR STRATEGY
Create
Your personal branding toolkit may consist of a blog, Web site, résumé, portfolio, and a LinkedIn profile.
Discover
In order to really understand who you are and create a career path moving forward you need to do some self-discovery
Maintain
As you grow, mature, and accelerate in your career, everything you've created has to be updated and accurately represent your current brand
YOUR Personal BRAND
Communicate
Start attending networking events, writing articles, and putting on your "personal PR hat," to start gaining attention

4. Me 3.0 – Creating a New Me: A How-To Build a Personal Brand for College Students
What we will be doing…
Step 1
Step 2
Step 3
Step 4
Step 5
Step 6
Discover
Create
Maintain
Evaluation
Judging of the two best Personal Branders
The FINAL Product
Personal Branding Toolkit
Career Assessment
Brand Check
Expand Your Brand
Goal Check
Winner!
YourUnique Value Proposition
Goals Exercise
Best mediums to showcase your brand
Networking Exercise
Evaluation Survey
Winner!
Finished Portfolio & Resume

5. WINNER WINNER!
Incentives: at the end, the 2 groups will judge 2 people who have developed their personal brand

6. Struggles with Portfolios
What struggles are you having?

7. Whose in Your Network? What type of people?
Who do you wish were in your network?

8. Exercise 1 Pair off List everything the two of them have in common.
The winning team is the one with the longest list.
Pair off the participants. Give them 5 minutes to list everything the two of them have in common. The winning team is the one with the longest list.
What you should learn from this exercise: Briefly discuss with participants what they got from this exercise. They should be learning about developing a relationship with a stranger and the various kinds of things they can have in common.

9. What We Learned What did you get out of this exercise?
You should be learning about developing a relationship with a stranger and the various kinds of things they can have in common
Briefly discuss with participants what they got from this exercise.

10. Expanding Your Network
The essence of networking:
talking to old contacts to get leads and following up on those leads
meeting new people and striking up a conversation
joining new organizations and becoming active
And this is where most people fail.
What are some ways to extend your existing network?

11. Expanding Your Network, Cont’d
4/15/2017
Expanding Your Network, Cont’d
Ways to extend your existing network:
Phone calls
Letters or newsletter
Join a professional society or civic organization
Internet newsgroups
Consultants and consultants' networks
Technical conferences, workshops
Someone at a company you'd like to work for
Recruiters, headhunters
Phone calls - everyone hates 'cold calls' but they are inevitable. Develop a script and "just do it!" Think of it as research, not telemarketing.
Letters or newsletter - as an alternative to phone calls. You can always follow up with a call.
Join a professional society or civic organization - and become active. Get out and meet people, interact, volunteer. Identify those organizations whose members are likely to be hiring managers of the companies you are interested in (don't neglect organizations like the Jaycees, Boys & Girls Clubs or museum boards - they're usually loaded with corporate/local 'movers & shakers.')
Internet newsgroups - answer questions, join discussions
Consultants and consultants' networks - consultants often know of companies' technical needs.
Technical conferences, workshops- attend and mingle, or better yet, present a paper
Someone at a company you'd like to work for - try and get an introduction through one of your existing contacts or call them yourself referencing an article about them or a paper they wrote.
Recruiters, headhunters - maintain a good working relationship with recruiters when they call you asking for leads and they will be more likely to help you when you need a lead.

12. Exercise 2
The winner is the person who fills in the most blanks. NOTE: a person can't sign for more than one item on a form. (By the way, the numeric series in the last item on the hunt are the values for 5% standard resistors.)
For groups that might not contain a significant number of EE's, you might want to substitute:
Has a golf handicap of 10 or less, or Has met a US President.)
What you should learn from this exercise: Ask participants what they learned about
You should be learning that if you know what you are looking for, you can find it; and there are valuable contacts all around us.
Networking Scavenger Hunt: This is a 'free-for-all.' Give the participants minutes to mingle and try to complete the scavenger hunt on the attached form.

13. Networking Scavenger Hunt
4/15/2017
Networking Scavenger Hunt
Instructions: Read the items listed below; then find someone in the group who fits the bill for each item. Ask him/her to sign the blank next to the item which applies. (Any one individual may sign for only one item on your list.) Your goal is to find a match for each item. Good luck!
1.______ Shares your first initial
2.______ Serves as an officer in a non-IEEE association
3.______ Played a musical instrument in a band
4.______ Worked outside the US
5.______ Has worked for a company while it went public
6.______ Has more than two graduate degrees
7.______ Has been to the White House on official business
8.______ Has published a book
9.______ Has gotten a job using Internet
10.______ Has traveled to more than three continents
11.______ Has worked for one company more than 15 years
12.______ Speaks a foreign language fluently
13.______ Has worked on a political campaign
14.______ Has more than 4 children
15.______ Can fill in the blanks in this series:
10, 11, 12, 13, 15, 16, 18, 20, 22, 24, 27, 30, 33, 36, 39, 43, 47, 51, 56, 62, ---, ---, ---, ---, 100
NETWORKING SCAVENGER HUNT
Instructions: Read the items listed, then find someone in the group who fits the bill for each Item. Ask him/her to sign the blank next to the item which applies. (Any one individual may sign for only one item on your list.) Your goal is to find a match for each item. Good luck!
15. Answer: 68, 75, 82, 91

14. 4/15/2017
Job hunting tactics
Compare the responses of the groups on the right with those on the left. One thing that jumps out at you is the bar representing networking. (Cover up the data on the right and only look at the four groups on the left.) The groups on the left find networking to be (by far) the most effective job search technique. No surprise -
that conclusion follows with everything we have heard from the employment experts.
Now, look at the groups on the right. (Expose the whole graph) These members don't think nearly as highly of networking. What's the difference between the two sides of the graph? The groups on the left have been re-employed - those on the right have not.
Why are the unemployed members not finding networking to be an effective job search technique? Possibly because they don't know how to effectively network. So, let's look at a few networking tips.

15. Tap Into Your Network
Use to your advantage
References (people most familiar with you and your work)
Present/former managers and colleagues
Old school friends and alumni association members
Friends, family, neighbors, etc

16. Networking Techniques
4/15/2017
Networking Techniques
Elevator Pitch (60 second biography or description)
Ask for information, not a job or internship
Pass along information
Don’t pressure your network for more than it can easil supply
Don’t use pressure tatics
Always carry business cards or portfolio to a networking function
Follow up
Networking techniques
Now you know who and where - let's look at how:
Effective networking is not just calling up everyone you know and asking if they have a job for
you. And, it's more than just going out and distributing business cards to everyone you see.
Effective networking is strategic. It requires active participation. It is a give-and-take - the more
you give, the more likely you are to receive value in return.
What are some of the do's and don'ts of networking?
Prepare a 60-second biography or description - a short speech that quickly describes you, your experience, etc. that you use when you contact someone new.
Ask for information, don't ask for a job - you're looking for leads and introductions. Don't pressure your network for more than it can easily supply. Maybe ask "where would you look if you were in my situation?"
Pass along information - when you hear of something useful, pass it along to others in your network. Whether a job lead or the solution to a technical problem - solve their problem and they are more likely to help you solve yours. This is key to maintaining your network when you aren't actively looking.
Don't use pressure tactics
Always carry business cards - but don't just pass them out to any and all. Take the time to write a short note on the back to remind the person when you met and what you discussed.
Follow-up - call all leads or referrals. Follow up on all the business cards you collect. This is also a key in maintaining a network.

17. Conclusions Networking can be a powerful tool
4/15/2017
Conclusions
Networking can be a powerful tool
You have more opportunities to make contacts while you are working
In the future, networking skills will be even more important
Conclusion
Networking can be a powerful tool, not only for job searching but for career growth. Don't wait until you're out of work to start building your network. You have more opportunities to make contacts while you are working.
In the future, as we change jobs more and more frequently, networking skills will be even more important. Measure your job security or your career growth potential by the strength of your network.
Look again at the information in the graph. All of these people can't wrong! (next slide)

18. Build a Personal Branding Toolkit
Personal Statement - Unique Value Proposition
Resume
E-Portfolio
Website or blog
Social Media Outlets
LinkedIn
Facebook

19. 1 2 3 4 5 6 The Strategy GOOGLE yourself Create a LinkedIn account
Manage your Facebook page 4
Create a blog or website 5
Create your resume / e-portfolio 6
Career Development / Networking

20. Me 3.0 Timeline !FINAL JUDGING!
Part 1 of Me 3.0
The Beginning: Discovering Your Personal Brand
Part 3 of Me 3.0
Exploration & Evaluation: What Impact Have You Made?
!FINAL JUDGING!
Sep
Oct
Nov
Dec
Part 2 of Me 3.0
It Takes Time: Developing and Maintaining Your Personal Brand
FINAL Personal branding tool kit
(E-Portfolio for honors)
Me 3.0 Creating a New Me: A How-To Build a Personal Brand for College Students