1. Leveraging Transportation Impact Fees to Build Art in Transit Shelters Cyndi Raskin-Schmitt Manager of Communications Pinellas Suncoast Transit Authority APTA Marketing & Communications Workshop 2014 #APTA marketing2014

2. “Traditional” Art in Transit Projects 2

3. Art in Transit Bus Shelters 3 Minneapolis, MN Orlando, FL Scottsdale, AZ Ventura, CA

4. Transportation Impact Fees Developers pay Transportation Impact Fees to cities as part of permitting fees In lieu of all or part of the fee, Pinellas County ordinance allows a transportation improvement project that will add capacity to the surrounding system, or to increase mobility and reduce the dependence on automobile travel 4

5. Bus Shelter Art Projects PSTA partners with cities to use TIF toward construction of bus shelters and associated amenities (bench, bike rack, trash can, lighting, etc.) $50,000 budget (slab provided, artist team responsible for all other costs including design, plans, engineering, production, transport, installation, permits, etc.) Local arts council coordinates call to artists 5

6. Call to Artists Statement of Interest Artist’s Resume References Portfolio Photos Design selection team representing PSTA, city, arts council, and developer o $1200 honorarium each for top three finalist to build models to present 6

7. Artist Selection Evaluated entries, narrowed to three Invited finalists to present their concept including construction plan and cost Select winner and award contract Construction complete within 6 to 9 months (depending on site) 7

8. Shopping Center Partnership 8

9. 9 Gimme Shelter by Mark Fuller

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12. Bay Pines Development Project 12

13. 13 Bay Pines Development Project

14. 14 Bay Pines Development Project

15. The Epic at Gateway Centre 15

16. The Epic at Gateway Centre 16

17. 17 The Epic at Gateway Centre

18. 18 The Epic at Gateway Centre

19. Questions?