Presentation on theme: "TRENDS & CAMPAIGNS Susan Briggs DalesTourism.com DalesDiscoveries.com."— Presentation transcript:
TRENDS & CAMPAIGNS Susan Briggs DalesTourism.com DalesDiscoveries.com
Taking advantage of trends 1. Find something that is happening 2. Understand how that makes people feel 3. Show you understand 4. Use the trend as a call to action, to increase sales
Using trends Do we need to present our “product” slightly differently? Adapt words, images to appeal to different mindsets? Which trends can help us get attention on social media? How can we use trends as calls to action & booking? Could they help us develop new products or experiences?
Key trends Better Local Yolo, Fomo, Jomo Now Human brands Quirky fun
New expectations of quality Chances to learn something Wellness Better
Heart-felt happiness Local love, sense of community Quirky fun, pleasant surprises Living in the moment Building on FOMO Offering chance of JOMO Human brands – friendly locals Chance to make it better
Happy Dales Book: Yorkshire Dales Guide to Health and Happiness Dedicated destination PR activities Social media and word of mouth promotion Development of a visitor database, newsletter CRM activities Happy Hearts Treasure hunts
Benefits: Look more carefully, find new places - enhanced visits, more recommendations Info about where visitors go, what they do - useful market research ! Attractive postcards as visit reminders for repeat visits and recommendations Quirky idea will help generate word-of- mouth referrals and media interest Visitors will be encouraged to go into shops, cafes, pubs, attractions to pick up the other postcards in the series!