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Kyiv’s new shopping mall – UniverCity UniverCity.

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Presentation on theme: "Kyiv’s new shopping mall – UniverCity UniverCity."— Presentation transcript:

1 Kyiv’s new shopping mall – UniverCity UniverCity

2 Unique attributes 1.This shopping mall development is situated in the historical centre of Kiev, where the busiest business areas of city cross the most prestigious educational institutions. About 60,000 people and 30,000 automobiles pass through the location of this project every day. 2. This shopping mall directly borders Shevchenko Park – a favourite relaxation place for residents of Kiev and guests of the city. No other existing or projected shopping mall in Kiev has this unique advantage. According to surveys carried out in the area, during the warmer times of the year this park is visited every day by 25% of all of the students, workers and residents from the surrounding area. Kyiv’s new shopping mall – UniverCity

3 Unique attributes 3.The image of the shopping mall will be projected as YOUTH ENTERTAINMENT - SHOPPING CENTRE. There is no such similar establishment in Kiev which is positioned this way. Our basic target audience – youths between the ages of 18 and 28 have no "cult" place to visit in Kiev, we would like this to be our shopping mall. In order that this project will meet all the maximum possible requirements and tastes of our target audience, a whole floor of our object is designed as an ENTERTAINMENT SECTOR; offering bowling, an ice skating rink, a multiplex cinema and a attractions/games zone. Kyiv’s new shopping mall – UniverCity

4 Competitive advantages 1.Our target audience is concentrated in immediate proximity from the object due to the presence of The National university, Medical Institute, Pedagogical Institute, Technical School of Communication (connection), Institute of the Food industry, all being close by; many offices are within a 5 minute walk and, importantly, the proximity of Shevchenko Park; all contribute to a significant territorial advantage. Kyiv’s new shopping mall – UniverCity

5 Competitive advantages 2.All the latest tendencies and experience of shopping center development in the European market have been taken into consideration while designing “UniversCITY” Shopping Centre; Presence of powerful "anchors" (key tenants), drawing with them according to their popularity and quality of the goods, both increased visitor numbers to the shopping mall and also potential tenants; For the first time in a shopping mall in Kiev, a park of attractions, offering entertainment for the whole family. Kyiv’s new shopping mall – UniverCity

6 Competitive advantages 3. The applied architectural decisions in our shopping mall make the experience of visitors pleasant and as much as possible promote active shopping: · In the central part of the shopping mall an atrium will be the architectural highlight which is clearly visible from all 3 levels; · The central aisles are about 6 meters wide, allowing for comfortable free movement of visitors to the centre; · Ceiling height ranges from 3 to 5.3 meters; ·Internally, each floor of the shopping mall will look like one big business “street” with a clear view from one end to the other. Kyiv’s new shopping mall – UniverCity

7 Competitive advantages 3. The applied architectural decisions in our shopping mall make the experience of visitors pleasant and as much as possible promote active shopping: · In the central part of the shopping mall an atrium will be the architectural highlight which is clearly visible from all 3 levels; · The central aisles are about 6 meters wide, allowing for comfortable free movement of visitors to the centre; · Ceiling height ranges from 3 to 5.3 meters; ·Internally, each floor of the shopping mall will look like one big business “street” with a clear view from one end to the other. Kyiv’s new shopping mall – UniverCity

8 Our work to date, development of the project 1. Complex market research of preferences and wishes of potential visitors to the shopping mall among students of nearby higher education institutes, office workers and local residents. 2. An outline concept of tenancy for the shopping mall has been created, paying attention to target audience, tenant mix, providing correct delivery points for both trade and entertainment sections. Kyiv’s new shopping mall – UniverCity

9 Our work to date, development of the project 3. The project has been advertised among the largest domestic and foreign retailers, who have shown a huge interest in the project. At the moment, negotiations with key tenants are already under way. Potential tenants have expressed their readiness to conclude contracts in the entertainment sector and the large trading areas, as follows: a. cinema - 1,150 м2; b. skating rink м2; c. bowling - 2,000 м2; d. shop of computer technical equipment м2; e. food supermarket м2; f. two-level supermarket of youth clothes - 1,500 м2. Kyiv’s new shopping mall – UniverCity

10 Our work to date, development of the project We have also already received applications from smaller potential tenants totaling an area of about 1,000 м2. At this point therefore, we already have commitments for rental of a total of 6,450 м2, representing 37% of all the gross leaseable area. Kyiv’s new shopping mall – UniverCity

11 Our work to date, development of the project 4. The Rules of Trade have been already made and agreed with the potential tenants of the shopping mall; templates of contracts with the tenants have been already prepared, providing the owners of the shopping mall maximum flexibility to adjust their relationship with tenants. 5. Firm style and general strategy of advertisement both for the period of construction and after its opening has been developed, targeted towards the market positioning of the shopping mall and tested on focus-group of our target audience. Kyiv’s new shopping mall – UniverCity

12 Total build area31,000 sqm Total leaseable space17,500 sqm Number of storeys3 Maximum number of visitors10,000 people at a time Expected average amount of visitors a day24,000 people Total number of the employees throughout the complex 1,200 people General information on the project Kyiv’s new shopping mall – UniverCity

13 Construction cost of the projectUS $ 35,000,000 – US $ 45,000,000 Expected monthly total profitup to US $ 1,225,000 Expected pay-back periodFrom 4.1 to 5.5 years Outline financial information Kyiv’s new shopping mall – UniverCity

14 Property OverviewComparative characteristics against other shopping malls Data ↓ \ Name →GlobusMetrogradKaravanKvadratUniverCity Minimum rent rate$40.00$25.00$16.00$25.00$28.00 Maximum rent rate$180.00$150.00$70.00$150.00$ Average rent rate$80.00$70.00$45.00$70.00 Locationcentre industrial zonenear the centrecentre Lacks No entertainment sector, the most expensive rent No entertainment sector, low level of comfort, ‘market’ concept Removed from the centre, no natural flow of people No entertainment sector, low level of comfort, ‘market’ concept Advantage located at crossing of busy Metro stations Powerful entertainment sector, located at crossing of transport streams Located underground, Metro station nearby Best entertainment sector in any shopping mall. Located near park and 2 branches of the Metro, a modern concept. Sustainable rental rate Kyiv’s new shopping mall – UniverCity

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16 First Level Plan - Right Wing

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18 Second Level Plan

19 Third Level Plan

20 Contact us: Ukrainian Trade Guild BC «Parus»,11 th floor, 2 Mechnikova str. Kiev 01601,Ukraine Tel/fax: +(380 44) Mob: Julia Badyul Investment projects department


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