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1 Reach & Time Spent Major Media Comparison November 2013
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2 Reach & Time Spent Background To provide cross-media comparisons, the RTS survey database has been used to produce figures for all major media Where available we have sourced unbiased electronic measurement from PPM and comScore to contrast against the survey data The electronic measurement clearly shows the superiority of television in terms of both daily reach and weekly time spent across all demos and regions The variance between electronically measured data and self-reported survey data clearly shows that people report what they “think” they do, and not what they actually do
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3 Reach & Time Spent Contents 1.Adults (pg.4) 2.Males (pg.19) 3.Females (pg.34) 4.English (pg.49) 5.French (pg.64) 6.British Columbia (pg.79) 7.Prairies (pg.94) 8.Ontario (pg.109) 9.Quebec (pg.124) 10.Quebec French (pg.139) 11.Atlantic (pg.154) 12.National TV Viewing Profile & Trends (pg.169)
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4 ADULTS
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5 Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
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6 Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
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7 Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
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8 Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
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9 Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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10 Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
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11 Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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12 Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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13 Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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14 Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013
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15 Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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16 Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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17 Flyer Usage - National Daily Newspapers Source: BBM Analytics RTS Fall 2013
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18 Flyer Usage - National Community Newspapers Source: BBM Analytics RTS Fall 2013
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19 MALES
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20 Males 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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21 Males 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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22 Males 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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23 Males 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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24 Males 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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25 Males 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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26 Males 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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27 Males 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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28 Males 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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29 Males 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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30 Males 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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31 Males 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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32 Flyer Usage - Males Daily Newspapers Source: BBM Analytics RTS Fall 2013
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33 Flyer Usage - Males Community Newspapers Source: BBM Analytics RTS Fall 2013
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34 FEMALES
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35 Females 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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36 Females 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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37 Females 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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38 Females 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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39 Females 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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40 Females 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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41 Females 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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42 Females 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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43 Females 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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44 Females 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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45 Females 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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46 Females 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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47 Flyer Usage - Females Daily Newspapers Source: BBM Analytics RTS Fall 2013
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48 Flyer Usage - Females Community Newspapers Source: BBM Analytics RTS Fall 2013
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49 ENGLISH
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50 English 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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51 English 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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52 English 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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53 English 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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54 English 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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55 English 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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56 English 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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57 English 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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58 English 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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59 English 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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60 English 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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61 English 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco
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62 Flyer Usage – National English Daily Newspapers Source: BBM Analytics RTS Fall 2013
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63 Flyer Usage – National English Community Newspapers Source: BBM Analytics RTS Fall 2013
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64 FRENCH
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65 French 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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66 French 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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67 French 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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68 French 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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69 French 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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70 French 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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71 French 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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72 French 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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73 French 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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74 French 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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75 French 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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76 French 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco
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77 Flyer Usage – National French Daily Newspapers Source: BBM Analytics RTS Fall 2013
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78 Flyer Usage – National French Community Newspapers Source: BBM Analytics RTS Fall 2013
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79 BRITISH COLUMBIA
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80 British Columbia Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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81 British Columbia Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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82 British Columbia Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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83 British Columbia Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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84 British Columbia Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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85 British Columbia Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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86 British Columbia Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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87 British Columbia Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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88 British Columbia Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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89 British Columbia Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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90 British Columbia Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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91 British Columbia Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM
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92 Flyer Usage - British Columbia Daily Newspapers Source: BBM Analytics RTS Fall 2013
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93 Flyer Usage - British Columbia Community Newspapers Source: BBM Analytics RTS Fall 2013
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94 PRAIRIES
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95 Prairie Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![95 Prairie Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_95.jpg "95 Prairie Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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96 Prairie Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![96 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_96.jpg "96 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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97 Prairie Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![97 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_97.jpg "97 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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98 Prairie Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![98 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_98.jpg "98 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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99 Prairie Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![99 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_99.jpg "99 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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100 Prairie Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![100 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_100.jpg "100 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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101 Prairie Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![101 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_101.jpg "101 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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102 Prairie Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![102 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_102.jpg "102 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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103 Prairie Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![103 Prairie Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_103.jpg "103 Prairie Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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104 Prairie Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![104 Prairie Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_104.jpg "104 Prairie Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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105 Prairie Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![105 Prairie Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_105.jpg "105 Prairie Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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106 Prairie Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]
![106 Prairie Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]](http://images.slideplayer.com/14/4271268/slides/slide_106.jpg "106 Prairie Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]")
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107 Flyer Usage - Prairie Daily Newspapers Source: BBM Analytics RTS Fall 2013
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108 Flyer Usage - Prairie Community Newspapers Source: BBM Analytics RTS Fall 2013
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109 ONTARIO
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110 Ontario Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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111 Ontario Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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112 Ontario Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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113 Ontario Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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114 Ontario Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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115 Ontario Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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116 Ontario Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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117 Ontario Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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118 Ontario Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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119 Ontario Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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120 Ontario Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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121 Ontario Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average
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122 Flyer Usage - Ontario Daily Newspapers Source: BBM Analytics RTS Fall 2013
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123 Flyer Usage - Ontario Community Newspapers Source: BBM Analytics RTS Fall 2013
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124 QUEBEC
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125 Quebec Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![125 Quebec Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_125.jpg "125 Quebec Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
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126 Quebec Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![126 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_126.jpg "126 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
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127 Quebec Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![127 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_127.jpg "127 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
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128 Quebec Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![128 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_128.jpg "128 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
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129 Quebec Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![129 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_129.jpg "129 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
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130 Quebec Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![130 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_130.jpg "130 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
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131 Quebec Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![131 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_131.jpg "131 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
132
132 Quebec Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![132 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_132.jpg "132 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
133
133 Quebec Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![133 Quebec Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_133.jpg "133 Quebec Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
134
134 Quebec Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![134 Quebec Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_134.jpg "134 Quebec Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
135
135 Quebec Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![135 Quebec Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_135.jpg "135 Quebec Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
136
136 Quebec Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]
![136 Quebec Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]](http://images.slideplayer.com/14/4271268/slides/slide_136.jpg "136 Quebec Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]")
137
137 Flyer Usage - Quebec Daily Newspapers Source: BBM Analytics RTS Fall 2013
138
138 Flyer Usage - Quebec Community Newspapers Source: BBM Analytics RTS Fall 2013
139
139 QUEBEC FRENCH
140
140 Quebec French Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![140 Quebec French Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_140.jpg "140 Quebec French Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
141
141 Quebec French Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![141 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_141.jpg "141 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
142
142 Quebec French Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![142 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_142.jpg "142 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
143
143 Quebec French Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![143 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_143.jpg "143 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
144
144 Quebec French Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![144 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_144.jpg "144 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
145
145 Quebec French Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![145 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_145.jpg "145 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
146
146 Quebec French Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![146 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_146.jpg "146 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
147
147 Quebec French Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![147 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_147.jpg "147 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
148
148 Quebec French Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![148 Quebec French Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_148.jpg "148 Quebec French Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
149
149 Quebec French Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![149 Quebec French Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_149.jpg "149 Quebec French Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
150
150 Quebec French Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![150 Quebec French Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_150.jpg "150 Quebec French Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
151
151 Quebec French Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]
![151 Quebec French Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]](http://images.slideplayer.com/14/4271268/slides/slide_151.jpg "151 Quebec French Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]")
152
152 Flyer Usage - Quebec French Daily Newspapers Source: BBM Analytics RTS Fall 2013
153
153 Flyer Usage - Quebec French Community Newspapers Source: BBM Analytics RTS Fall 2013
154
154 ATLANTIC
155
155 Atlantic Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
156
156 Atlantic Adults 18-24 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
157
157 Atlantic Adults 18-34 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
158
158 Atlantic Adults 18-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
159
159 Atlantic Adults 25-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
160
160 Atlantic Adults 25-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
161
161 Atlantic Adults 35-49 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
162
162 Atlantic Adults 35-54 Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
163
163 Atlantic Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
164
164 Atlantic Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
165
165 Atlantic Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
166
166 Atlantic Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic
167
167 Flyer Usage - Atlantic Daily Newspapers Source: BBM Analytics RTS Fall 2013
168
168 Flyer Usage - Atlantic Community Newspapers Source: BBM Analytics RTS Fall 2013
169
169 TV VIEWING PROFILE & TRENDS
170
170 Who’s watching Weekly Reach across all demos is very high Time spent across all demos is substantial & remarkably similar Variances in time spent depend on life stage and daily obligations Young people are watching TV and lots of it Online is increasing TV viewing Everyone is watching TV
171
171 Who’s watching Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
172
172 How much are they watching Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
173
173 Gender Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
174
174 Gender Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
175
175 Language Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
176
176 Language Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
177
177 Education Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
178
178 Education Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
179
179 Household Income Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
180
180 Household Income Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year
181
181 Viewing Trends Kids 2-11 - Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a
182
182 Viewing Trends Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a Teens 12-17 - Average Weekly Per Capita Hours
183
183 Viewing Trends Adults 18+ - Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
184
184 Viewing Trends Adults 18-24 - Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
185
185 Viewing Trends Adults 18-34 - Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
186
186 Viewing Trends Adults 18-49 - Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
187
187 Viewing Trends Adults 25-54 - Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita
188
188 Viewing Trends Adults 55+ - Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a
189
189 For more information please visit tvb.ca.
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