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1 Reach & Time Spent Major Media Comparison November 2013.

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Presentation on theme: "1 Reach & Time Spent Major Media Comparison November 2013."— Presentation transcript:

1 1 Reach & Time Spent Major Media Comparison November 2013

2 2 Reach & Time Spent Background To provide cross-media comparisons, the RTS survey database has been used to produce figures for all major media Where available we have sourced unbiased electronic measurement from PPM and comScore to contrast against the survey data The electronic measurement clearly shows the superiority of television in terms of both daily reach and weekly time spent across all demos and regions The variance between electronically measured data and self-reported survey data clearly shows that people report what they “think” they do, and not what they actually do

3 3 Reach & Time Spent Contents 1.Adults (pg.4) 2.Males (pg.19) 3.Females (pg.34) 4.English (pg.49) 5.French (pg.64) 6.British Columbia (pg.79) 7.Prairies (pg.94) 8.Ontario (pg.109) 9.Quebec (pg.124) 10.Quebec French (pg.139) 11.Atlantic (pg.154) 12.National TV Viewing Profile & Trends (pg.169)

4 4 ADULTS

5 5 Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

6 6 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

7 7 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

8 8 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

9 9 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

10 10 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

11 11 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

12 12 Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

13 13 Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

14 14 Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average; comScore Q2 2013

15 15 Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

16 16 Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

17 17 Flyer Usage - National Daily Newspapers Source: BBM Analytics RTS Fall 2013

18 18 Flyer Usage - National Community Newspapers Source: BBM Analytics RTS Fall 2013

19 19 MALES

20 20 Males 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

21 21 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

22 22 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

23 23 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

24 24 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

25 25 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

26 26 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

27 27 Males Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

28 28 Males 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

29 29 Males 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

30 30 Males 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

31 31 Males 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

32 32 Flyer Usage - Males Daily Newspapers Source: BBM Analytics RTS Fall 2013

33 33 Flyer Usage - Males Community Newspapers Source: BBM Analytics RTS Fall 2013

34 34 FEMALES

35 35 Females 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

36 36 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

37 37 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

38 38 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

39 39 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

40 40 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

41 41 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

42 42 Females Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

43 43 Females 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

44 44 Females 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

45 45 Females 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

46 46 Females 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

47 47 Flyer Usage - Females Daily Newspapers Source: BBM Analytics RTS Fall 2013

48 48 Flyer Usage - Females Community Newspapers Source: BBM Analytics RTS Fall 2013

49 49 ENGLISH

50 50 English 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

51 51 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

52 52 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

53 53 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

54 54 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

55 55 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

56 56 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

57 57 English Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

58 58 English 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

59 59 English 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

60 60 English 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

61 61 English 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Canada minus Quebec Franco

62 62 Flyer Usage – National English Daily Newspapers Source: BBM Analytics RTS Fall 2013

63 63 Flyer Usage – National English Community Newspapers Source: BBM Analytics RTS Fall 2013

64 64 FRENCH

65 65 French 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

66 66 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

67 67 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

68 68 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

69 69 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

70 70 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

71 71 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

72 72 French Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

73 73 French 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

74 74 French 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

75 75 French 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

76 76 French 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, Quebec Franco

77 77 Flyer Usage – National French Daily Newspapers Source: BBM Analytics RTS Fall 2013

78 78 Flyer Usage – National French Community Newspapers Source: BBM Analytics RTS Fall 2013

79 79 BRITISH COLUMBIA

80 80 British Columbia Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

81 81 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

82 82 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

83 83 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

84 84 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

85 85 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

86 86 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

87 87 British Columbia Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

88 88 British Columbia Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

89 89 British Columbia Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

90 90 British Columbia Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

91 91 British Columbia Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Vancouver/Victoria EM

92 92 Flyer Usage - British Columbia Daily Newspapers Source: BBM Analytics RTS Fall 2013

93 93 Flyer Usage - British Columbia Community Newspapers Source: BBM Analytics RTS Fall 2013

94 94 PRAIRIES

95 95 Prairie Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

96 96 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

97 97 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

98 98 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

99 99 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

100 100 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

101 101 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

102 102 Prairie Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

103 103 Prairie Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

104 104 Prairie Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

105 105 Prairie Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

106 106 Prairie Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * [Calgary EM, Edmonton EM, Non C - Prairie/Western Bal]

107 107 Flyer Usage - Prairie Daily Newspapers Source: BBM Analytics RTS Fall 2013

108 108 Flyer Usage - Prairie Community Newspapers Source: BBM Analytics RTS Fall 2013

109 109 ONTARIO

110 110 Ontario Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

111 111 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

112 112 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

113 113 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

114 114 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

115 115 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

116 116 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

117 117 Ontario Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

118 118 Ontario Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

119 119 Ontario Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

120 120 Ontario Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

121 121 Ontario Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average

122 122 Flyer Usage - Ontario Daily Newspapers Source: BBM Analytics RTS Fall 2013

123 123 Flyer Usage - Ontario Community Newspapers Source: BBM Analytics RTS Fall 2013

124 124 QUEBEC

125 125 Quebec Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

126 126 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

127 127 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

128 128 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

129 129 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

130 130 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

131 131 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

132 132 Quebec Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

133 133 Quebec Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

134 134 Quebec Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

135 135 Quebec Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

136 136 Quebec Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco, Quebec Anglo]

137 137 Flyer Usage - Quebec Daily Newspapers Source: BBM Analytics RTS Fall 2013

138 138 Flyer Usage - Quebec Community Newspapers Source: BBM Analytics RTS Fall 2013

139 139 QUEBEC FRENCH

140 140 Quebec French Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

141 141 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

142 142 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

143 143 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

144 144 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

145 145 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

146 146 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

147 147 Quebec French Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

148 148 Quebec French Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

149 149 Quebec French Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

150 150 Quebec French Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

151 151 Quebec French Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, [Quebec Franco]

152 152 Flyer Usage - Quebec French Daily Newspapers Source: BBM Analytics RTS Fall 2013

153 153 Flyer Usage - Quebec French Community Newspapers Source: BBM Analytics RTS Fall 2013

154 154 ATLANTIC

155 155 Atlantic Adults 18+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

156 156 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

157 157 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

158 158 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

159 159 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

160 160 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

161 161 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

162 162 Atlantic Adults Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

163 163 Atlantic Adults 50+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

164 164 Atlantic Adults 55+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

165 165 Atlantic Adults 60+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

166 166 Atlantic Adults 65+ Daily Reach / Average Weekly Per Capita Hours Source: BBM Analytics RTS Fall 2013; BBM PPM 2012/13, 52-week average, * Non C - Atlantic

167 167 Flyer Usage - Atlantic Daily Newspapers Source: BBM Analytics RTS Fall 2013

168 168 Flyer Usage - Atlantic Community Newspapers Source: BBM Analytics RTS Fall 2013

169 169 TV VIEWING PROFILE & TRENDS

170 170 Who’s watching Weekly Reach across all demos is very high Time spent across all demos is substantial & remarkably similar Variances in time spent depend on life stage and daily obligations Young people are watching TV and lots of it Online is increasing TV viewing Everyone is watching TV

171 171 Who’s watching Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

172 172 How much are they watching Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

173 173 Gender Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

174 174 Gender Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

175 175 Language Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

176 176 Language Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

177 177 Education Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

178 178 Education Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

179 179 Household Income Average Weekly Reach Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

180 180 Household Income Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV PPM; Total Canada 2+; M-Su 2a-2a; 2012/13 Broadcast Year

181 181 Viewing Trends Kids Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a

182 182 Viewing Trends Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a Teens Average Weekly Per Capita Hours

183 183 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

184 184 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

185 185 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

186 186 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

187 187 Viewing Trends Adults Average Weekly Per Capita Hours Source: Linear: BBM Canada InfoSys+ TV PPM, Total TV/Total TV PPM, Total Canada, M-Su 2a-2a; Online: MTM, Internet TV mean weekly hours per capita

188 188 Viewing Trends Adults Average Weekly Per Capita Hours Source: BBM Canada InfoSys+ TV PPM; Total TV/Total TV PPM; Total Canada; M-Su 2a-2a

189 189 For more information please visit tvb.ca.


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