Presentation on theme: "Entrepreneurship 2011 - 2012. Company Description Section The Company Description section of a business plan provides the reader with a brief overview."— Presentation transcript:
Company Description Section The Company Description section of a business plan provides the reader with a brief overview of the business including the business name and other relevant information about the business. The Company Description section is usually placed near the beginning of the business plan to establish a framework for the reader.
Contents The company name A general summary of the business. A declaration of a business form of ownership- Sole proprietorship, partnership, or corporation An industry classification for the business. The location of the business – where will day-to-day operations happen? The year the business was formed. The primary function of the business (main products/services) How many employees, if any. What are their job titles? Who (if anyone) will be providing advice on legal, insurance, and accounting issues? These are your business advisors.
Creating a Name for Your Business Should convey:Should NOT: Immediate impression of your business to customers Expertise being offered value/uniqueness Qualities and benefits Style and image Pleasant and positive Easy to pronounce Easy to remember Non-limiting for future growth No more than two or three words Contain misspelled words Be too similar to other business names Offend or embarrass potential customers Be too vague or too general Begin with A, An, The Contain more than three words
Does the Business Name Already Exist Search this website Search for trademark – this is a name, symbol, or other device identifying a product or business, officially registered and legally restricted to the use of the owner or manufacturer. Can also check with the Secretary of State in Ohio