Housekeeping Link to all slides, resources etc. http://www.drewsmarketingminute.com/marco-island-resources-01.html Business cards Feel free to interrupt, ask questions or cheer aloud No so pretty. Tried to pack a lot in. Feel free to share this with your co-workers. Just keep the copyright stuff in place. Copyright 2008. McLellan Marketing Group. All Rights Reserved.
Why are we going to invest the resources? Needed to learn about the medium A way to demonstrate MMG’s expertise Extension of Business Record column Opportunity for media buzz No one else was doing it The challenge
Success will look like what? Strong rankings (Top 500 was original goal) Lots of comments New connections Clients buying decision reinforced New prospects -- contacting us Speaking gig requests Fun
How often and how will we maintain it? 3-4 fresh posts per week Multiple author -- scheduled? Single author -- block time off (1 hour/post) Proofing/Approvals M-F, 7 days a week? Friday only? Monday only? (Thursdays #1)
How do you build a community? You go to them (read/comment) You put out the welcome mat Quality content Quick to respond to comments Easy navigation/design You ask open-ended questions You share resources