Presentation on theme: "Think.Eat.Save: Global Food Waste Prevention"— Presentation transcript:
1Think.Eat.Save: Global Food Waste Prevention DüsseldorfMay 8th, 2014Clementine O’ConnorUNEP Sustainable Food Systems Consultant
2The Food Security Challenge About 870 million people – just over 15 percent of the world’s population – are undernourished today.In 2009, the world produced 2831 cal/person per day, which is enough to feed the planet.At the same time, at least one third or 1.3 billion tonnes of food is waste every yearBy 2050, the world’s population will reach 9 billion people – eliminating food waste is a critical to global food security strategyThe Food Security Challenge
3World of Waste$90 million average yearly losses in East African dairy sector due to spoilage and waste30 million tons of fish discarded every yearFood currently loss or wasted in Latin America could feed 300 million people
4World of WasteBetween 2007 and 2008, China wasted an estimated 50 million tonnes of food protein, which is enough to feed 200 million people.South Korea estimated that in 2012, the 50 million Koreans generate up to 170,000 tonnes of food waste daily, or about 350 grams (over 12 ounces) per person per day.The annual loss of economic value exceeds $1.5 billion.In the US, around 40 % of all food goes to waste each year. The cost is estimated at $195 billion per year (including $40 billion for households).[source: NDRC]
5Food waste is water, energy, pesticides… In the UK, £1 billion-worth of the food wasted annually is food still « in date » and so perfectly edible ($1,5 bn).=> If this quantity of food was not wasted, the saving in energy consumed in its production, packaging and transport would be the equivalent of taking20% of cars off the road in the country.Water needed to grow:1kg of apples: 822 litres250 ml milk: 255 litres1kg of chicken meat: 4,325 litres1kg of beef: 15,415 litresNb: These figures are average: water consumption depends on climate, variety, agricultural practices, length of growing season and degree of onward processing.
6Food waste is moneyFrench people throw away 20 kilos of food every year, representing between 500 to 1500 euros per year ($600-$1900). 1/3 is composed of food products that are not even opened or consumed. [source: France Nature Environnement]In the UK, average cost of food waste per household is £480 a year ($700), which accumulates to £15,000-24,000 over a lifetime ($22,500 -$36,000).For the average U.S. household of four, food waste translates into an estimated $1,350 to $2,275 in annual losses [Source: quoted in NDRC issue Paper (August 2012). Bloom, American Wasteland, 187]Nb: methodologies used to evaluate economic cost are different according to countries and sources, which means that figures cannot be compared directly.
7The Vision: Zero Hunger Challenge Element 5: Zero lost or wasted foodUNEP co-leads responsibility for this challengeImplementation via the Think.Eat.Save initiative
8The ApproachSupport common methodology for measurement - via World Resources Institute Food Loss & Waste ProtocolDeliver tools and best practices for food waste prevention activities - by piloting the Guidance documentResults-based communication - raising awareness & inspiring action
9Delivering tools: Guidance for reducing food waste in businesses and households Guidance for public authorities, businesses and other organisations on mapping, planning and delivering effective food waste prevention strategyTo be published in late MayTo be piloted in selected countries/cities worldwide – contact us for further information about pilotingCome and pick up your copy of the Executive Summary at the Think.Eat.Save stand!
10Communication: The Think.Eat.Save. Campaign Multi-lingual campaign of the SAVE FOOD InitiativeLaunched in January 2013A partnership between UNEP, FAO and Messe Düsseldorf, and in support of the UN Secretary-General’s Zero Hunger ChallengeSeeks to:galvanize widespread global, regional and national actionscatalyze more sectors of society to be aware and to actconnect food waste prevention to food security, ecosystems impact, climate change and sustainable consumption and production
11The Campaign: Think.Eat.Save. Objectives:Raise awareness on food waste preventionInspire actionShare best practiceThe websiteOne stop shop for news and resourcesShowcases ideas and examplesLaunches call for public action
12The Campaign: First Year Results Over 160,000 visitors to the English website aloneMonthly average Twitter reach of 5 million92 articles were published, 30 blogs and colossal amount of Food Waste related information also published in terms of videos, tips, facts and figures as well as infographicsAn estimated 26,589 articles and references to Think.Eat.Save and WED were published online between 1 and 10 June 2013 in UN languages.
13The Campaign: World Environment Day 2013 Food waste key theme of World Environment Day, June 5th 2013WED website reached 1 million visits in month of June aloneWED was amongst the top 10 most talked about topics in Argentina, Australia, Brazil, Chile, Columbia, Guatemala, India, Italy, Malaysia, Mexico, Pakistan, Philippines, Spain, South Africa and Venezuela on June 5thIn India #ThinkEatSave was the number 1 topic of social media conversations for the duration of June 5thPolicy influencers adopting WED messaging included Najib Razak (Malaysian PM), Nelson Mandela (Notable UN voices included Christiana Figueres, Valerie Amos, and Helen Clark)
14The Campaign: Other notable events 700 high level delegates dined on Food Grown in Kenya But Rejected by UK Supermarkets for Cosmetic Reasons (February 2013 in Nairobi)The Annakshetra Foundation fed 9200 People on Leftover Food from Wedding Parties in Jaipur (India, May 13)Feeding the OzHarvest – Think.Eat.Save events across Austrialia (Jul 13)Tesco Poland launched a competition to Help Schools Think.Eat.Save! (Oct 2013)
15The Campaign: Other notable events Think.Eat.Save Goodwill Ambassador Giselle Bündchen shares key campaign messages on cooking segment of NBC Today Show, reaching estimated 4.6 million viewers
16The Campaign: First Year Findings Goodwill Ambassadors were a huge boost to the campaign, through their own social media channels, event organization and engaging with the public via unep.org Expert of the DayFood waste experts around the world supported the campaign by engaging the public through various forums, online platforms, articles for the website and UNEP’s Our Planet magazineSocial media was a strong driver for the campaign, partners and supporters helping to proliferate campaign messages
17This is only the beginning… Please join us to Think Eat Save! Clementine O’Connor@cxoconnor#ThinkEatSave
18This is only the beginning… Please join us to Think Eat Save! Clementine O’Connor@cxoconnor#ThinkEatSave