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Chapter 34 Risk Management 1 Marketing Essentials Chapter 34 Risk Management Section 34.2 Handling Business Risks.

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Presentation on theme: "Chapter 34 Risk Management 1 Marketing Essentials Chapter 34 Risk Management Section 34.2 Handling Business Risks."— Presentation transcript:

1 Chapter 34 Risk Management 1 Marketing Essentials Chapter 34 Risk Management Section 34.2 Handling Business Risks

2 Chapter 34 Risk Management 2 SECTION 34.2 What You'll Learn Handling Business Risks  The ways businesses handle risks

3 Chapter 34 Risk Management 3 SECTION 34.2 Handling Business Risks Why It's Important Businesses use certain strategies to help prevent, avoid, and protect against accidents, injuries, fires, thefts, defective products, and environmental disasters.

4 Chapter 34 Risk Management 4 SECTION 34.2 Handling Business Risks Key Terms  insurance policy  extended coverage  fidelity bonds  performance bonds

5 Chapter 34 Risk Management 5 SECTION 34.2 Handling Business Risks There are four basic ways that businesses can handle risks:  risk prevention and control  risk transfer  risk retention  risk avoidance Handling Business Risks

6 Chapter 34 Risk Management 6 SECTION 34.2 Handling Business Risks Risks can be prevented and controlled by:  screening and training employees  providing safe conditions and safety instruction  preventing external theft  deterring employee theft Risk Prevention and Control

7 Chapter 34 Risk Management 7 SECTION 34.2 Handling Business Risks The best way to prevent the human risk of employee carelessness and incompetence is through effective employee screening, orientation, and training. Properly trained personnel are better able to meet customer needs and wants. This also helps to prevent the risk of lost sales through human error. Screening and Training Employees

8 Chapter 34 Risk Management 8 SECTION 34.2 Handling Business Risks To prevent employee injuries, businesses can design stock and selling areas for efficient foot traffic and merchandise storage, and provide safety instruction on proper ways to lift and store merchandise Providing Safe Conditions and Safety Instructions

9 Chapter 34 Risk Management 9 SECTION 34.2 Handling Business Risks Shoplifting involves the theft of merchandise from a business. Effective store layouts, security guards, and security devices can help prevent shoplifting. Robbery is the stealing of money or merchandise by violence or threat. Robbery prevention measures including keeping limited cash on hand, installing video cameras, and hiring security guards. Preventing External Theft

10 Chapter 34 Risk Management 10 SECTION 34.2 Handling Business Risks Employee theft is stealing merchandise, funds, or other company property. Effective prevention measures include:  Closed-circuit television systems used in conjunction with point-of-sale terminals to monitor employee transactions.  Preemployment screening to detect attitudes about honesty. Controlling Employee Theft

11 Chapter 34 Risk Management 11 SECTION 34.2 Handling Business Risks Some business risks can be handled by transferring the risk to another business or to another party. Three of the most common risk transfers are:  insurance  product and service warranties  transferring risks through business ownership Risk Transfer

12 Chapter 34 Risk Management 12 SECTION 34.2 Handling Business Risks Businesses can insure property and people against potential loss by purchasing an insurance policy— a contract between a business and an insurance company to cover a certain business risk. Businesses can buy several kinds of insurance: Purchasing Insurance  Property insurance  Business liability insurance  Personal liability insurance  Product liability insurance  Fidelity bonds  Performance bonds  Life insurance  Credit insurance  Workers' compensation insurance Slide 1 of 5

13 Chapter 34 Risk Management 13 SECTION 34.2 Handling Business Risks Property insurance covers the loss of or damage to buildings, equipment, machinery, merchandise, furniture, and fixtures. It typically covers replacement costs and loss of income. Business liability insurance protects a business against damages for which it may be held legally liable, such as an injury to other persons or damage to others' property. Purchasing Insurance Slide 2 of 5

14 Chapter 34 Risk Management 14 SECTION 34.2 Handling Business Risks Personal liability insurance covers damage claims made by customers and employees. Product liability insurance protects against business loss resulting from personal injury from products manufactured or sold by a business. Fidelity bonds protect a business from employee dishonesty. Purchasing Insurance Slide 3 of 5

15 Chapter 34 Risk Management 15 SECTION 34.2 Handling Business Risks Performance bonds (surety bonds) insure against losses that might occur when work is not finished on time or as agreed. Life insurance is often purchased by a business owner to ensure that there will be sufficient funds to pay business debts in the event of the owner’s death. Purchasing Insurance Slide 4 of 5

16 Chapter 34 Risk Management 16 SECTION 34.2 Handling Business Risks Credit insurance protects a business from losses on credit extended to customers. Credit life insurance pays the balance of any loans in the event the borrower dies. Workers' compensation insurance is paid by employers to cover employee job-related injuries and illness. Purchasing Insurance Slide 5 of 5

17 Chapter 34 Risk Management 17 SECTION 34.2 Handling Business Risks Warranties are promises by the seller or manufacturer concerning the performance and quality of a product and protection against loss. Product and Service Warranties

18 Chapter 34 Risk Management 18 SECTION 34.2 Handling Business Risks The corporate form of ownership offers the most protection from losses, because the stockholders, as owners, have only limited liability for business risks. Transferring Risks Through Business Ownership

19 Chapter 34 Risk Management 19 SECTION 34.2 Handling Business Risks In some cases, it is impossible for businesses to prevent or transfer risks, so they retain or assume responsibility for them. This is called risk retention. This can happen because a business is not aware of the risk, underestimates the risk, or simply accepts the risk. Risk Retention

20 Chapter 34 Risk Management 20 SECTION 34.2 Handling Business Risks Certain risks can be avoided by anticipating them in advance. Market research can lead businesses to conclude that investment in a product is not worth the risk. Risk Avoidance

21 Chapter 34 Risk Management A SSESSMENT Reviewing Key Terms and Concepts 1. Identify the four ways businesses handle risk. 2. Name four ways that companies prevent and control risks. 3. How can businesses reduce the human risk of on-the-job injuries? 4. What are the three principal ways to transfer risk? 5. What is the difference between risk retention and risk avoidance?

22 Chapter 34 Risk Management A SSESSMENT Thinking Critically What important factors should a business consider when selecting an insurance company?

23 Chapter 34 Risk Management 23 Marketing Essentials End of Section 34.2


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