Presentation on theme: "Section 34.2 Handling Business Risks"— Presentation transcript:
1Section 34.2 Handling Business Risks Marketing Essentialsn Chapter 34 Risk ManagementSection Handling Business Risks
2Handling Business Risks SECTION 34.2Handling Business RisksWhat You'll LearnThe ways businesses handle risks
3Handling Business Risks SECTION 34.2Handling Business RisksWhy It's ImportantBusinesses use certain strategies to help prevent, avoid, and protect against accidents, injuries, fires, thefts, defective products, and environmental disasters.
4Handling Business Risks SECTION 34.2Handling Business RisksKey Termsinsurance policyextended coveragefidelity bondsperformance bonds
5Handling Business Risks SECTION 34.2Handling Business RisksHandling Business RisksThere are four basic ways that businesses can handle risks:risk prevention and controlrisk transferrisk retentionrisk avoidance
6Handling Business Risks SECTION 34.2Handling Business RisksRisk Prevention and ControlRisks can be prevented and controlled by:screening and training employeesproviding safe conditions and safety instructionpreventing external theftdeterring employee theft
7Handling Business Risks SECTION 34.2Handling Business RisksScreening and Training EmployeesThe best way to prevent the human risk of employee carelessness and incompetence is through effective employee screening, orientation, and training. Properly trained personnel are better able to meet customer needs and wants. This also helps to prevent the risk of lost sales through human error.
8Handling Business Risks SECTION 34.2Handling Business RisksProviding Safe Conditions and Safety InstructionsTo prevent employee injuries, businesses can design stock and selling areas for efficient foot traffic and merchandise storage, and provide safety instruction on proper ways to lift and store merchandise
9Handling Business Risks SECTION 34.2Handling Business RisksPreventing External TheftShoplifting involves the theft of merchandise from a business. Effective store layouts, security guards, and security devices can help prevent shoplifting.Robbery is the stealing of money or merchandise by violence or threat. Robbery prevention measures including keeping limited cash on hand, installing video cameras, and hiring security guards.
10Handling Business Risks SECTION 34.2Handling Business RisksControlling Employee TheftEmployee theft is stealing merchandise, funds, or other company property. Effective prevention measures include:Closed-circuit television systems used in conjunction with point-of-sale terminals to monitor employee transactions.Preemployment screening to detect attitudes about honesty.
11Handling Business Risks SECTION 34.2Handling Business RisksRisk TransferSome business risks can be handled by transferring the risk to another business or to another party. Three of the most common risk transfers are:insuranceproduct and service warrantiestransferring risks through business ownership
12Handling Business Risks SECTION 34.2Handling Business RisksPurchasing InsuranceBusinesses can insure property and people against potential loss by purchasing an insurance policy— a contract between a business and an insurance company to cover a certain business risk. Businesses can buy several kinds of insurance:Property insuranceBusiness liability insurancePersonal liability insuranceProduct liability insuranceFidelity bondsPerformance bondsLife insuranceCredit insuranceWorkers' compensation insuranceSlide 1 of 5
13Handling Business Risks SECTION 34.2Handling Business RisksPurchasing InsuranceProperty insurance covers the loss of or damage to buildings, equipment, machinery, merchandise, furniture, and fixtures. It typically covers replacement costs and loss of income.Business liability insurance protects a business against damages for which it may be held legally liable, such as an injury to other persons or damage to others' property.Slide 2 of 5
14Handling Business Risks SECTION 34.2Handling Business RisksPurchasing InsurancePersonal liability insurance covers damage claims made by customers and employees.Product liability insurance protects against business loss resulting from personal injury from products manufactured or sold by a business.Fidelity bonds protect a business from employee dishonesty.Slide 3 of 5
15Handling Business Risks SECTION 34.2Handling Business RisksPurchasing InsurancePerformance bonds (surety bonds) insure against losses that might occur when work is not finished on time or as agreed.Life insurance is often purchased by a business owner to ensure that there will be sufficient funds to pay business debts in the event of the owner’s death.Slide 4 of 5
16Handling Business Risks SECTION 34.2Handling Business RisksPurchasing InsuranceCredit insurance protects a business from losses on credit extended to customers.Credit life insurance pays the balance of any loans in the event the borrower dies.Workers' compensation insurance is paid by employers to cover employee job-related injuries and illness .Slide 5 of 5
17Handling Business Risks SECTION 34.2Handling Business RisksProduct and Service WarrantiesWarranties are promises by the seller or manufacturer concerning the performance and quality of a product and protection against loss.
18Handling Business Risks SECTION 34.2Handling Business RisksTransferring Risks Through Business OwnershipThe corporate form of ownership offers the most protection from losses, because the stockholders, as owners, have only limited liability for business risks.
19Handling Business Risks SECTION 34.2Handling Business RisksRisk RetentionIn some cases, it is impossible for businesses to prevent or transfer risks, so they retain or assume responsibility for them. This is called risk retention. This can happen because a business is not aware of the risk, underestimates the risk, or simply accepts the risk.
20Handling Business Risks SECTION 34.2Handling Business RisksRisk AvoidanceCertain risks can be avoided by anticipating them in advance. Market research can lead businesses to conclude that investment in a product is not worth the risk.
21Reviewing Key Terms and Concepts ASSESSMENT34.2Reviewing Key Terms and Concepts1. Identify the four ways businesses handle risk.2. Name four ways that companies prevent and control risks.3. How can businesses reduce the human risk of on-the-job injuries?4. What are the three principal ways to transfer risk?5. What is the difference between risk retention and risk avoidance?
22ASSESSMENT Thinking Critically 34.2 What important factors should a business consider when selecting an insurance company?